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Marketing Checklist

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SEO

Title Tag

Mercado Libre Uruguay

Length: 21 character(s) (168 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

La comunidad de compra y venta online más grande de América Latina.

Length: 67 character(s) (417 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Mercado Libre Uruguay

www.mercadolibre.com.uy/

La comunidad de compra y venta online más grande de América Latina.

Mobile Version

www.mercadolibre.com.uy

Mercado Libre Uruguay

La comunidad de compra y venta online más grande de América Latina.

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 9 3 2 5
<H1> Mercado Libre - Donde compras y vendes de todo
<H2> ¡Encuentra lo que buscas!
<H2> ¿Aún no tienes cuenta?
<H2> Compra sin moverte
<H2> Protege tu dinero
<H2> ¡Vende gratis!
<H2> Publicaciones destacadas
<H2> Lo más vendido en la última hora
<H2> Aprovechá estas Oportunidades Ver más
<H2> Subastas por finalizar Ver más
<H3> Clasificados
<H3> Marcas
<H3> Categorías
<H4> ¡Compra y vende desde tu celular!
<H4> Más información
<H5> Acerca de
<H5> Otros sitios
<H5> Ayuda
<H5> Mi cuenta
<H5> Redes sociales
and 17 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • u$s 8
  • off 8
  • mercado 6
  • libre 6
  • gratis 5
  • ver 4
  • favoritos 4
  • vender 4
  • marcas 3
  • tiendas 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.ofertas.mercadolibre.com.uy and ofertas.mercadolibre.com.uy as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.ofertas.mercadolibre.com.uy and ofertas.mercadolibre.com.uy to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Rendering

ofertas.mercadolibre.com.uy on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

ofertas.mercadolibre.com.uy

Length: 12 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like mercadolibre.com.uy doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: Spanish

Detected: Spanish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
mercadolibre.com Expires in 5 years
mercadolibre.net Expires 2 years ago
mercadolibre.org This domain is booked
mercadolibre.info This domain is booked
mercadolibre.biz This domain is booked
mercadolibre.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
mercadolibee.com.uy Available. Register it now!
me5cadolibre.com.uy Available. Register it now!
mercsdolibre.com.uy Available. Register it now!
mercad9libre.com.uy Available. Register it now!
mercadplibre.com.uy Available. Register it now!
mecradolibre.com.uy Available. Register it now!
mercaeolibre.com.uy Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

216.33.197.89

Server location: Buenos Aires

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 years ago.

The certificate issuer is Symantec Corporation.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the MercadoLibre.com Facebook Page

Likes4,646,813

Talking About77,018

Checkins1

URL
Name
MercadoLibre.com
About
Fan Page oficial de MercadoLibre.com ¿Dudas? Envíanos un Inbox o síguenos http://twitter.com/ML_Ayuda. Horario de atención de 8 a 20hs (GMT-3)
Company overview
MercadoLibre.com, la mayor plataforma de compras y ventas por Internet de América Latina. Compradores y vendedores se encuentran para
intercambiar información y realizar transacciones de comercio electrónico.
También permite que los vendedores publiquen vehículos, inmuebles y
servicios en una sección exclusiva de avisos clasificados en línea.

* MercadoPago.com, de América Latina, es la mayor plataforma de pagos por Internet de origen latinoamericano. Permite a los usuarios a pagar y recibir dinero por internet de forma fácil, rápida y segura.

* MercadoClics, permite a las empresas, agencias, marcas y usuarios crear anuncios de texto para aumentar su visibilidad en las páginas del sitio de acuerdo a la categoría elegida. El diferencial de la herramienta es permitir que el anunciante tenga la oportunidad de mostrar su aviso en un sitio de comercio electrónico donde los usuarios de Internet navegan con la intención de la investigación de productos y servicios destinados a hacer la compra. MercadoLibre es el sitio de retail más visitado de la región y un lugar de decisión de compra por excelencia.

* MercadoShops.com permite crear sitios de comercio electrónico en minutos y de manera gratuita para vender en una tienda virtual propia y en Facebook. Sin necesidad de conocimientos técnicos, el negocio puede personalizar su dominio y apariencia, administrar sus ventas, costos de envíos y stock sincronizado con MercadoLibre, pudiendo ofrecer a sus compradores los medios de pago más populares y promociones de cuotas sin interés con MercadoPago. MercadoShops está disponible en Argentina,Brasil, Chile y Colombia.
Meta Description
MercadoReglas

Un usuario en Mercado Libre es bueno, pero un Fan de Mercado Libre en Facebook es aún mejor. Nos encanta escucharlos, que participen a través de cada post que hagan y que, por supuesto, hagan clic en “Me Gusta” todos los días.

Por favor, entiendan que los comentarios publicados en esta página no representan las opiniones de Mercado Libre, ni de sus socios, autoridades o empleados. Mercado Libre no verifica la veracidad o exactitud de las opiniones vertidas en su Fan Page, ni se responsabiliza por los dichos allí vertidos por cualquier usuario.

Para que sea una verdadera comunidad, necesitamos establecer algunas reglas y por ello, esperamos que ustedes no ingresen contenidos que:

- resulten abusivos, insultantes u obscenos.
- contengan expresiones racistas o que impliquen cualquier tipo de discriminación.
- estén en contra de la moral, los buenos usos y costumbres cotidianos.
- sean mensajes duplicados.
- contengan cualquier tipo de publicidad o mensajes comerciales.
- incluyan direcciones reales o información privada de cualquier persona física o jurídica.
- Violen cualquier ley o norma vigente.

Si bien respetamos las diferentes opiniones y pensamientos de nuestros Fans, nos reservamos el derecho a eliminar y/o editar cualquiera de dichos contenidos, en caso de detectarlos.

Sabemos que en Facebook están tus amigos y conocidos, por eso queremos que cuando leas nuestros posts, te diviertas y te sorprendas diariamente.

¡Gracias por tomarte estos 5 minutos para leer nuestras MercadoReglas! Que tengas un buen día.


El equipo de MercadoLibre.
Products
MercadoLibre
MercadoPago
MercadoShops
MercadoClics
MercadoEnvíos
We found your brand's Facebook page, but it's not linking to mercadolibre.com.uy.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with mercadolibre.com.uy and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@ML_Uruguay

The Twitter™ Account @ML_Uruguay is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
638
Tweets
53
Bio
Cuenta oficial de MercadoLibre Uruguay. Recibí todas las novedades, noticias, ofertas y mucho más por Twitter.
Location
Montevideo, Uruguay
Created
4 years ago
We found a Twitter profile for your brand, but it's not linked to mercadolibre.com.uy. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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