onet.pl Screenshot


To Improve


Title Tag


Length: 7 character(s)


Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Meta Description

Dzisiaj w Onet.pl: wiadomości z kraju i ze świata; biznes, sport, rozrywka i pogoda. Sprawdź pocztę, bloguj, czatuj i umawiaj się na randki.

Length: 140 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview



Dzisiaj w Onet.pl: wiadomości z kraju i ze świata; biznes, sport, rozrywka i pogoda. Sprawdź pocztę, bloguj, czatuj i umawiaj się na randki.

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
17 2
<H1> Wiadomości
<H1> Sport
<H1> Biznes
<H1> Warszawa
<H1> Film, TV, muzyka, książki
<H1> Technologie i gry
<H1> Motoryzacja
<H1> Ostatnio napisali
<H1> Popularne teraz
<H1> Polecamy
<H1> OnetOn: polecane
<H1> Życie gwiazd
<H1> Styl życia
<H1> Horoskop
<H1> O tym się mówi
<H3> Katalog WWW
<H3> Sekcje specjalne

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • się 18
  • więcej 8
  • gorące 6
  • onet 5
  • polski 5
  • już 5
  • nowe 5
  • tys 4
  • pracy 4
  • warszawa 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
się 18
więcej 8
gorące 6
onet 5
polski 5
Keywords (2 words) Freq Title Desc <H>
kuchni sejf 2
znaleźli kuchni 2
sejf skarbami 2
program kina 2
tvn kontra 2
Keywords (3 words) Freq Title Desc <H>
rozwiń zamknij białystok 2
warszawa rozwiń zamknij 2
że jesteś inteligentniejszy 2
oznak że jesteś 2
odkryto potężne podmorskie 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 113 images on this web page.

112 ALT attributes are empty or missing.

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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

4,423,396    4,423,396

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Great, your website directs www.onet.pl and onet.pl to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Perfect, your URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 4 years ago

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

onet.pl on an iPhone
onet.pl on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Prioritize visible content

Leverage browser caching

Optimize images

Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 4 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

We could not find a Conversion Form on this page.


Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Above the Fold Content

Place the most important content above the fold line.

Fold line

When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Google's 'Page layout algorithm' was built around feedback from users after many complained that they were having difficulty finding the content that was relevant to their search queries when arriving on webpages.

This means that Google pays attention to your 'above the fold' content, so try to add useful content and avoid including too many ads.

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Page Size

271.7 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.72 second(s) (376.44 kB/s)


Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Declared: Missing

Detected: Polish


You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


We could not find a Print-Friendly CSS


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
onet.com Expires in a year
onet.net Expires in 5 years
onet.org This domain is booked
onet.info This domain is booked
onet.biz Expires in 2 years
onet.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
inet.pl This domain is booked
obet.pl This domain is booked
onwt.pl This domain is booked
oner.pl This domain is booked
onte.pl This domain is booked
onst.pl This domain is booked
0net.pl This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Hide email addresses to avoid being spammed

Trust Indicators


88%    88%

Vendor reliability

88%    88%


88%    88%

Child safety

78%    78%

This ‪‬‬data is provided by WOT™.

Safe Browsing

Great, your website is safe.


No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server Uptime

Upgrade now and get notified when onet.pl goes down.
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Server IP

Server location: Krakow


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Too bad, your website does not take advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 8 Errors, 42 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature



Good, your server signature is off. This is excellent from a security standpoint.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 4 months.

The certificate issuer is GeoTrust Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Webmaster Tools


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Onet Facebook Page

Talking About24,926

Jeśli macie jakieś uwagi, chcecie pokazać, jak bardzo nas lubicie to właśnie jest miejsce dla Was. Jako nasz Fan, klikaj w lubię to, komentuj, wrzucaj zdjęcia i filmy!
Dostarczać najlepsze wrażenia i najwyższe zaangażowanie użytkownikom mediów. W każdym miejscu, o każdym czasie, na każdy sposób.

Naszym celem jest oferowanie usług tylko najwyższej jakości, dla jak najpełniejszej satysfakcji wśród obecnych i przyszłych użytkowników jak też partnerów biznesowych.

Pragniemy, w dobie powszechnego, nieskrępowanego rozwoju technologii komunikacyjnych oferować swoje usługi na wszelkie dostępne platformy komunikacyjne i multimedialne.

Zamierzamy uczynić wszystko dla zachowania charakterystycznej, niepowtarzalnej atmosfery przyjaźni panującej wśród naszych pracowników. Za najcenniejszy kapitał uważamy ludzi.

Company overview
Grupa Onet jest czołową polską grupą działającą w obszarze Nowych Mediów. Jej aktywność skupia się przede wszystkim na rynku internetowym.

Onet. jest największym i najpopularniejszym multimedium w Polsce. Poza przychodami marketingowymi (reklama, e-commerce, reklama wyszukiwarkowa) osiąga przychody z usług świadczonych użytkownikom (płatne serwisy treściowe, usługi pocztowe i hostingowe, serwisy aukcyjne, ogłoszeniowe i towarzyskie, usługi telekomunikacyjne).

Od 2000 roku Onet. jest nieprzerwanie wiodącym podmiotem statystyk popularności krajowych portali a także liderem na rynku reklamy internetowej.

Marka Onet. jest najsilniejszą i najbardziej rozpoznawalną marką wśród polskich witryn internetowych. Jej silny status potwierdzają liczne nagrody, wyróżnienia, a także czołowe lokaty zajmowane w najbardziej miarodajnych zestawieniach.

Portal Onet. powstał w czerwcu 1996 roku. W połowie 2001 roku Grupa Onet pozyskała jako strategicznego inwestora Grupę ITI stając się częścią największej w Polsce multimedialnej grupy, skupiającej także m.in. stacje telewizyjne Grupy TVN oraz sieć kin wieloekranowych Multikino. Od 31 lipca 2006 r. Grupa Onet stała się częścią Grupy TVN, w związku z nabyciem przez TVN S.A. („TVN”) kontroli nad Spółką. Grupa TVN jest czołowym prywatnym nadawcą telewizyjnym w Polsce, którego akcje notowane są na GPW (symbol na GPW: TVN).

Do połowy października 2006 r. akcje Grupy Onet.pl S.A. były notowane na GPW. W konsekwencji ogłoszenia i przeprowadzenia przez TVN procedury Przymusowego Wykupu, akcje Spółki Grupa Onet.pl S.A. zostały wycofane z obrotu giełdowego z dniem 3 listopada 2006 r.

Od 28 lutego 2006 roku w związku z połączeniem Grupy Onet.pl SA z Onet.pl SA, portal funkcjonuje w ramach Spółki Grupa Onet.pl SA.

Meta Description
Zastrzegamy sobie prawo do usuwania komentarzy które są wulgarne lub skrajnie obraźliwe. Usunięciu podlegają również komentarze będące spamem lub reklamą oraz te które w sposób bezpodstawny godzą w dobre imię firmy.

W razie problemów prosimy o kontakt e-mailowy: facebook_abuse@grupaonet.pl
The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @onet is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Account Age
8 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] Onet.

Total page +1s9,431

Total circles you're in2,079

Świat w zasięgu ręki!
http://www.Onet.pl - Odwiedź największy portal. Rozrywka, Informacje, Emocje. Świat w zasięgu ręki!
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Local Directories

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Google™ Ranking

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Traffic Estimations

Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

205th most visited website in the World

6th most visited website in  Poland


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Visitors Localization

Popular Countries ccTLD Status
Poland onet.pl This domain is booked
United Kingdom onet.co.uk This domain is booked
Germany onet.de This domain is booked
Germany onet.de This domain is booked
United States onet.us This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.