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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

OPTICRISTAL

Length: 11 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Dr. Cătălina Păcurar | Clinică de diagnostic şi chirurgie oftalmologică - Optică medicală | Str. Cezar Bolliac nr. 12, Brașov | tel. (0372) 770 665 | fax. (0372) 770

Length: 165 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

OPTICRISTAL

opticristal.ro/

Dr. Cătălina Păcurar | Clinică de diagnostic şi chirurgie oftalmologică - Optică medicală | Str. Cezar Bolliac nr. 12, Bra...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 1 0 0 0
<H1>
<H2>

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • map 7
  • medic 4
  • oftalmolog 4
  • specialist 3
  • laser 2
  • operator 2
  • ultimă 2
  • propriu 2
  • noutăți 2
  • consultaţii 2
  • cuprinde 2
  • opticristal 2
  • pol 2
  • examinarea 2
  • chirurgie 2

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 61 images on this web page.

18 ALT attributes are empty or missing.

http://opticristal.ro/promotie/promotie.jpg
http://opticristal.ro/img/clinica/1.jpg
http://opticristal.ro/img/clinica/2.jpg
http://opticristal.ro/img/clinica/3.jpg
http://opticristal.ro/img/clinica/4.jpg
http://opticristal.ro/img/clinica/5.jpg
http://opticristal.ro/img/clinica/6.jpg
http://opticristal.ro/img/clinica/7.jpg
http://opticristal.ro/img/clinica/8.jpg
http://opticristal.ro/img/clinica/9.jpg
http://opticristal.ro/img/clinica/10.jpg
https://maps.gstatic.com/mapfiles/api-3/images/google_white5.png
https://maps.gstatic.com/mapfiles/api-3/images/mapcnt6.png
https://maps.gstatic.com/mapfiles/api-3/images/sv9.png
https://maps.gstatic.com/mapfiles/api-3/images/tmapctrl.png
https://maps.gstatic.com/mapfiles/api-3/images/cb_scout5.png
https://maps.gstatic.com/mapfiles/api-3/images/tmapctrl4.png
https://maps.gstatic.com/mapfiles/mv/imgs8.png
and 13 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.opticristal.ro or opticristal.ro is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked opticristal.ro/robots.txt didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for opticristal.ro but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at opticristal.ro/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile Rendering

opticristal.ro on an iPhone
opticristal.ro on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

opticristal.ro

Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like opticristal.ro doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: Romanian

Detected: Romanian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
opticristal.com Expires a year ago
opticristal.net Available. Register it now!
opticristal.org Available. Register it now!
opticristal.info Available. Register it now!
opticristal.biz Available. Register it now!
opticristal.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
opticcristal.ro Available. Register it now!
opticrisatl.ro Available. Register it now!
0pticristal.ro Available. Register it now!
o-ticristal.ro Available. Register it now!
opticrixtal.ro Available. Register it now!
opticrisgal.ro Available. Register it now!
opticris6al.ro Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

144.76.63.188

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Opticristal Facebook Page

Talking About29

Checkins243

URL
Name
Opticristal
About
Centru de chirurgie oftalmologica
Meta Description
Afecţiunile ochiului tratate cu intervenţie chirurgicală
Chirurgia polului anterior
cataracta
glaucomul
strabismul
pterigionul
pinguecula
chistul conjunctival
Corecţia viciilor de refracţie
presbiopia
miopia
hipermetropia
astigmatismul
Chirurgia pleoapelor
şalazionul
tumoretele palpebrale
epiteliomul palpebral
xantelazma
ectropion/ entropion
blefarorafia
blefaroşalazisul
Alte intervenţii
traumatologie oculară
evisceraţie / enucleaţie

Consultaţii oftalmologice
pentru depistarea eventualelor afecţiuni ale ochiului şi anexelor (de exemplu conjunctivită, cataractă, glaucom, etc.)
efectuate de către medic
numai cu programare
durează în jur de 30 de minute, iar echipa noastră se străduieşte să respecte orarele programărilor
nedureroase
singurul disconfort poate fi o vedere neclară la aproape, timp de 2 ore după consultaţie
examinarea ochiului este cu atât mai utilă cu cât poate indica începutul unor afecţiuni generale precum hipertensiunea arterială, diabetul, hipercolesterolemia, scleroza multiplă sau pericolul de accident vascular; în aceste cazuri, medicul oftalmolog vă va îndruma către un alt medic specialist, pentru o depistare precoce
Fiecare pacient este tratat cu multă atenţie şi primeşte toate informaţiile de care are nevoie sau pe care le solicită. Consultaţia cuprinde un set complet de investigaţii, şi anume : biomicroscopie de pol anterior şi pol posterior, câmp vizual, fund de ochi, tensiune intraoculară, ecografie oculară, biometrie, refractometrie şi eventual, o consultaţie optometrică. În funcţie de diagnostic, pacientul va fi orientat către un tratament specific, către optica medicală (pentru fabricarea ochelarilor sau comandarea lentilelor de contact) sau către operaţie. Toate aceste investigaţii şi tratamente (inclusiv operaţia) sunt nedureroase, foarte eficiente şi nu necesită nici o pregătire specială din partea pacientului.
Address
Brasov
Romania
Phone
0368008121
Great, your brand's Facebook page is linking to opticristal.ro.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@opticristal

The Twitter™ Account @opticristal is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
9
Tweets
3
Created
6 years ago
We found a Twitter profile for your brand, but it's not linked to opticristal.ro. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Keyword Tool

Google Ranking

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Visitors

Sessions

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  • Pageviews and more!
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