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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
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Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Accueil | Orange République Démocratique du Congo

Length: 49 character(s) (383 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Site officiel Orange République Démocratique du Congo. Leader de la téléphonie mobile, fixe et Internet en République Démocratique du Congo

Length: 139 character(s) (834 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Accueil | Orange République Démocratique du Congo


Site officiel Orange République Démocratique du Congo. Leader de la téléphonie mobile, fixe et Internet en République Démocratique du Congo

Mobile Version


Accueil | Orange République Démocratique du Congo

Site officiel Orange République Démocratique du Congo. Leader de la téléphonie mobile, fixe et Internet en République ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 4 4 0 0
<H2> La 4G d'Orange s'installe dans vos maisons pour vous faire vivre une expérience unique avec le Haut Débit
<H2> Les offres adaptées à vos besoins
<H2> Reprenez le contrôle de vos appels
<H2> Assistance
<H3> Nous sommes disponibles pour vous écouter et agir
<H3> Découvrez notre foire aux questions pour trouver la réponse
<H3> Nos services en boutique sont prêts à vous apporter assistance
<H3> Découvrez nos différentes zones de couverture réseau
and 5 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • orange football fan club 2
  • république démocratique 3
  • suivez-nous 4
  • orange money 5
  • orange radio 2
  • portail orange 2
  • bonus week-end 2
  • haut débit 2
  • forfaits koza 2
  • transfert crédit 2
  • transfert méga 2
  • bon plan 2
  • homebox 4g 3
  • transfert pays 2
  • service client 2
  • football 3
  • orange 27
  • forfaits 9
  • transfert 7
  • homebox 5

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: French

Detected: French

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.orange.cd and orange.cd as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.orange.cd and orange.cd to the same site.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked orange.cd/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for orange.cd but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at orange.cd/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.orange.cd/particuliers/5/179/document%20acrobat%20sur%20site%20web%20om%20%5Blecture%20seule%5D%20%5Bmode%20de%20compatibilite%5D_0.pdf as all one word. Use hyphens in your URLs instead: http://www.orange.cd/particuliers/5/179/document%20acrobat%20sur%20site%20web%20om%20%5Blecture%20seule%5D%20%5Bmode%20de%20compatibilite%5D-0.pdf.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Discovered Pages

28,535    28,535

We've discovered 28,535 pages on orange.cd.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content


Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

orange.cd on an iPhone
orange.cd on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to exchange-ocd.orangerdc.cd.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a month ago.

The certificate issuer is Orange.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

63%    63%

You could reduce 37% (343.0 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

19%    19%

You could reduce 81% (1.5 MiB) by compressing the asset(s) listed below.

URL Reduction size
/2/menu_resources/css/bootstrap__portal__.css 208.9 KiB (89%)
/2/menu_resources/js/jquery-1.9.1.js 184.1 KiB (70%)
/2/process.jsp 181.3 KiB (73%)
/2/menu_resources/css/global__portal__.css 157.5 KiB (90%)
/2/process.jsp 149.3 KiB (88%)
/2/process.jsp 114.5 KiB (85%)
/2/process.jsp 103.2 KiB (89%)
/2/process.jsp 79.7 KiB (87%)
/2/process.jsp 55.5 KiB (78%)
/2/process.jsp 55.2 KiB (65%)
/ 53.8 KiB (83%)
/2/process.jsp 43.0 KiB (83%)
/2/process.jsp 42.0 KiB (73%)
/2/menu_resources/css/header__portal__.css 30.4 KiB (87%)
/2/menu_resources/css/orange_socialbar__portal__.css 25.4 KiB (89%)
/2/menu_resources/js/script.js 13.7 KiB (83%)
/2/menu_resources/js/smartbanner.min.js 10.2 KiB (73%)
/2/process.jsp 3.7 KiB (84%)
/2/process.jsp 3.6 KiB (70%)
/2/js/base64.js 2.7 KiB (75%)
/2/process.jsp 1.4 KiB (71%)
/2/menu_resources/js/fixmenu.js 1.4 KiB (67%)
/2/menu_resources/js/search.js 1.0 KiB (59%)
/2/js/portal.js 1.0 KiB (60%)
and 21 more.
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 53 uncached asset(s) listed below.

URL Freshness lifetime
/2/sites/particuliers/5/182/drupal8 Expiration not specified
/2/menu_resources/css/smartbanner.min.css Expiration not specified
/2/js/base64.js Expiration not specified
/2/js/portal.js Expiration not specified
/2/menu_resources/css/search.css Expiration not specified
/2/menu_resources/css/bootstrap__portal__.css Expiration not specified
/2/menu_resources/css/header__portal__.css Expiration not specified
/2/menu_resources/css/global__portal__.css Expiration not specified
/2/menu_resources/css/orange_socialbar__portal__.css Expiration not specified
/2/menu_resources/img/icon_contact_us_white.png Expiration not specified
/2/menu_resources/img/orange_logo_002.png Expiration not specified
/2/menu_resources/img/menu_icon.png Expiration not specified
/2/menu_resources/img/chevron_right_black.png Expiration not specified
/2/menu_resources/uploads/menu_82.png Expiration not specified
/2/menu_resources/uploads/menu_9.jpg Expiration not specified
/2/menu_resources/uploads/menu_11.jpg Expiration not specified
/2/menu_resources/uploads/menu_72.jpg Expiration not specified
/2/menu_resources/img/closing_cross_white.png Expiration not specified
/2/menu_resources/img/closing_cross_white_002.png Expiration not specified
/2/menu_resources/img/chevron_right_orange.png Expiration not specified
/2/menu_resources/img/search.png Expiration not specified
/2/sites/particuliers/5/179/ORDC_E2020_Web_Bon-Plan-02.jpg Expiration not specified
/2/sites/particuliers/5/179/ORDC_E2020_Web_Travail-02.jpg Expiration not specified
/2/sites/particuliers/5/179/ORDC_E2020_Web_Argent-02.jpg Expiration not specified
/2/sites/particuliers/5/179/ORDC_E2020_Web_Fun-02.jpg Expiration not specified
/2/sites/particuliers/5/238/HomeBox%20450x450_0.png Expiration not specified
/2/menu_resources/js/smartbanner.min.js Expiration not specified
/2/sites/particuliers/5/179/Control_Centre.png Expiration not specified
/2/sites/particuliers/5/179/Orange_Assistant.png Expiration not specified
/2/sites/particuliers/5/179/My_Boutique.png Expiration not specified
/2/sites/particuliers/5/179/icn_network_black.png Expiration not specified
/2/menu_resources/js/jquery-1.9.1.js Expiration not specified
/2/js/stat.js Expiration not specified
/2/menu_resources/js/script.js Expiration not specified
/2/menu_resources/js/fixmenu.js Expiration not specified
/2/menu_resources/js/search.js Expiration not specified
/2/sites/particuliers/5/181/popout_care_white.png Expiration not specified
/2/sites/particuliers/5/179/Orange_et_Moi_Device_400x400px_0.jpg Expiration not specified
/2/sites/particuliers/5/181/popout_fun_white.png Expiration not specified
/2/sites/particuliers/5/179/images_0.jpg Expiration not specified
/2/sites/particuliers/5/217/rdc-image2_0.png Expiration not specified
/2/sites/particuliers/5/181/popout_care_orange.png Expiration not specified
/2/sites/particuliers/5/197/frame_care.png Expiration not specified
/2/sites/particuliers/5/181/popout_fun_orange.png Expiration not specified
/2/sites/particuliers/5/197/frame_fun.png Expiration not specified
/2/sites/particuliers/5/181/popout_home_green.png Expiration not specified
/2/sites/particuliers/5/197/frame_home.png Expiration not specified
/2/sites/particuliers/5/193/HelvNeue75_W1G.woff2 Expiration not specified
/2/sites/particuliers/5/184/slider_button_next.png Expiration not specified
/2/sites/particuliers/5/184/slider_button_previous.png Expiration not specified
/2/sites/particuliers/5/197/frame_money.png Expiration not specified
/2/sites/particuliers/5/197/frame_work.png Expiration not specified
/2/sites/particuliers/5/197/frame_tariff.png Expiration not specified
and 50 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

Upgrade now and get notified when orange.cd goes down.
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Server IP

Server location: Kinshasa

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like orange.cd doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Domain Availability

Domains Status
orange.com Expires a year ago
orange.net Expires 10 months ago
orange.org Available. Register it now!
orange.info Available. Register it now!
orange.biz Available. Register it now!
orange.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
orante.cd Available. Register it now!
orqnge.cd Available. Register it now!
oarnge.cd Available. Register it now!
oeange.cd Available. Register it now!
oranve.cd Available. Register it now!
orang.cd Available. Register it now!
o5ange.cd Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Traffic Estimations

High    High

This shows your estimated traffic for orange.cd compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

290,458th most visited website in the World

Congo - Kinshasa 209th most visited website in Congo - Kinshasa

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to orange.cd, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
Côte d’Ivoire Côte d’Ivoire orange.ci Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

Upgrade to see the latest reviews of orange.cd in local directories
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Social Profiles

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares806

Facebook Comments9

Facebook Likes57

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Page

We were unable to find a Facebook page for orange.cd.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with orange.cd and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @Orange__RDC is booked and it is linked to your website.

8 years ago
Great, your Twitter account is linked to orange.cd. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor orange.cd’s Google ranking for custom keywords
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