Title Tag

Outillage 2000 | Outils Bois et Machines depuis 1981

Length: 52 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Vente en ligne d'outillage et de machines à bois pour pros et particuliers. Outils Pro Festool, Protool, Metabo,... Paiement 5X sans frais et livraison rapide.

Length: 159 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Outillage 2000 | Outils Bois et Machines depuis 1981


Vente en ligne d'outillage et de machines à bois pour pros et particuliers. Outils Pro Festool, Protool, Metabo,... Paiement 5X sans frais et livraison r...

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
2 3 4
<H1> Outillage 2000 | Outils Bois et Machines depuis 1981
<H1> Le pouvoir de bricoler moins cher !
<H3> Nouveautés
<H3> Meilleures ventes
<H3> Produits recommandés
<H5> A propos de nous
<H5> Aide et services
<H5> Informations légales
<H5> Contactez nous

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • gamme 17
  • lames 13
  • bois 13
  • €ttc 12
  • ref 12
  • outillage 11
  • outils 11
  • scies 11
  • accessoires 10
  • partir 9

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
gamme 17
lames 13
bois 13
€ttc 12
ref 12
Keywords (2 words) Freq Title Desc <H>
€ttc ref 9
partir €ttc 8
lames scie 4
pied coulisse 4
€ €ttc 4
Keywords (3 words) Freq Title Desc <H>
partir €ttc ref 6
€ €ttc ref 3
lames dégau-rabot lames 2
dégau-rabot lames scie 2
circulaires lames dégau-rabot 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 61 images on this web page.

39 ALT attributes are empty or missing.

  • http://www.outillage2000.com/images/search.png
  • http://www.outillage2000.com/images/dot.png
  • http://www.outillage2000.com/images/logo-paypal.png
  • http://outillage2000.com/images/colissimo.jpg
  • http://www.outillage2000.com/images/etiquette.png
  • http://www.outillage2000.com/images/barre.png
  • http://www.outillage2000.com/images/bandeau_top_ventes.png
  • http://www.outillage2000.com/images/logo_part/holztech.png
  • http://www.outillage2000.com/images/logo_part/holzprofi.png
  • http://www.outillage2000.com/images/logo_part/viboy.png
  • http://www.outillage2000.com/images/logo_part/kress.png
  • http://www.outillage2000.com/images/logo_part/festool.png
  • http://www.outillage2000.com/images/logo_part/westfalia.png
  • http://www.outillage2000.com/images/logo_part/leman.png
  • http://www.outillage2000.com/images/logo_part/wagner.png
  • http://www.outillage2000.com/images/logo_part/isocele.png
  • http://www.outillage2000.com/images/logo_part/rojek.png
  • http://www.outillage2000.com/images/logo_part/perles.png
  • http://www.outillage2000.com/images/logo_part/leravageur.png
  • http://www.outillage2000.com/images/logo_part/protool.png
  • http://www.outillage2000.com/images/logo_part/elbe.png
  • http://www.outillage2000.com/images/logo_part/makita.png
  • http://www.outillage2000.com/images/logo_part/trafee.png
  • http://www.outillage2000.com/images/logo_part/fein.png
  • http://www.outillage2000.com/images/logo_part/dewalt.png
  • http://www.outillage2000.com/images/logo_part/delta.png
  • http://www.outillage2000.com/images/logo_part/fox.png
  • http://www.outillage2000.com/images/logo_part/jet.png

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

14,205    14,205

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Great, your website directs www.outillage2000.com and outillage2000.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.




Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Perfect, your URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.outillage2000.com/shopping_cart.php
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  • http://www.outillage2000.com/festool-c-11_125.html
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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

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Blocking Factors

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Created 14 years ago

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In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

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Mobile Rendering

outillage2000.com on an iPhone
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Length: 13 character(s)


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Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


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Fold line

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Google's 'Page layout algorithm' was built around feedback from users after many complained that they were having difficulty finding the content that was relevant to their search queries when arriving on webpages.

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89.3 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

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Load Time

3.07 second(s) (29.06 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

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Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

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outillage2000.net Available. Book it now!
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outillafe2000.com Available. Book it now!

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Trust Indicators


68%    68%

Vendor reliability

68%    68%


68%    68%

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Server IP

Server location: PARIS


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Too bad, your website is using inline styles.

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Perfect, your website takes advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 53 Errors, 17 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

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XHTML 1.0 Transitional


The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

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Deprecated HTML

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SSL Secure



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Facebook Page

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Talking About4

Outillage 2000
Outillage 2000 est le spécialiste de la vente par correspondance d'outillage et de machines à Bois depuis maintenant 30 ans / www.outillage2000.com
Company overview
Spécialiste de la vente par correspondance d'outillage et de machines à Bois depuis maintenant 30 ans, nous sommes également fabricants de lames de scie à ruban, fers de toupie sur mesure et avons développé une gamme d'outillage de toupie propre à notre enseigne
Meta Description
Outillage 2000 est une entreprise familiale fondée en 1981 par Monsieur STUMPF.

Spécialiste de la vente par correspondance d'outillage et de machines à Bois, nous sommes également fabricants de lames de scie à ruban, fers de toupie sur mesure et avons développé une gamme d'outillage de toupie propre à notre enseigne ( Ex : PO auto-serrant / gamme 2005 etc ...)
General information
Notre équipe pour vous servir :

Monsieur STUMPF (fils) : gérant
Raphaël : Renseignements techniques, Conseils, Devis, S.A.V, Fabrication
Corinne : Responsable publicité, Gestion Internet
Isabelle : Assistante/Service Clients, Traitement et suivi des commandes
Patrick : Magasinier (Préparation de commandes)

Tous nos outils sont d'une qualité irréprochable,
reconnue et bénéficient d'une garantie totale !

ECARTS DE PRIX / PRIX BAS (abordables)

Ces écarts s'expliquent tout simplement :

Outils fabriqués : par l'élimination des intermédiaires
Outils vendus : "DIRECT-USINE" par l'application d'une marge bénéficiaire raisonnable.

Application garantie : (fabrication)

contre tous les vices de fabrication ou défauts de matériau
tests d'usinage sur place et remplacement immmédiat la cas échéant

Référence :

Une demande et certification ISO concernant l'ensemble de nos produits en cours est en bonne voie. L'information sera rendue publique dès obtention du label administratif.
Nous avons sélectionné toute une gamme d'outils à bois,
de machines stationnaires et électroportatives
parmi les meilleurs fabricants actuellement sur le marché.
Rue du Camp, Oberhoffen-sur-Moder
03 88 63 27 08
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Twitter™ Account

The Twitter™ Account @outillage2000 is available. Book it now!


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

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Google+ Page

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Traffic Estimations

Medium    Medium

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

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Traffic Rank

685,518th most visited website in the World

35,290th most visited website in  France


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

Visitors Localization

Popular Countries ccTLD Status
France outillage2000.fr This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.