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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)
Optimize

SEO

Title Tag

Overclockers.ru

Length: 15 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Российский оверклокерский портал. Справочник по разгону. Пользовательская и лабораторная статистика разгона процессоров. Обзоры материнских плат, видеокарт, кулеров. Новости из мира оверклокинга. Экстремальный разгон. Файлы, конференция, голосования.

Length: 250 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Overclockers.ru

www.overclockers.ru/

Российский оверклокерски...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

We did not find HTML headings (<H1> to <H6>) on this page.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

overclockers.ru currently has 0 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • android 44
  • gtx 38
  • обзор 29
  • geforce 25
  • смартфон 22
  • intel 21
  • тестирование 21
  • ryzen 17
  • выбираем 16
  • nvidia 15
  • amd 14
  • asus 14
  • core 13
  • процессоры 12
  • ситилинк 12
  • видеокарты 10
  • представила 10
  • gigabyte 9
  • рецензия 9
  • смартфона 9

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 40 images on this web page.

36 ALT attributes are empty or missing.

https://www.overclockers.ru/images/spacer.gif
https://www.overclockers.ru/images/a/9jk5ii0afav1g0ba.jpg
https://www.overclockers.ru/images/a/x83c7bu3kzqqjbwg.jpg
https://www.overclockers.ru/images/a/sdica1fwc7qqcvqc.jpg
https://www.overclockers.ru/images/partners/hostkey.png
https://www.overclockers.ru/images/new-badge.png
https://www.overclockers.ru/images/logo17.png
https://www.overclockers.ru/images/twitter-icon.png
https://www.overclockers.ru/images/vkontakte-icon.png
https://www.overclockers.ru/images/facebook-icon.png
https://www.overclockers.ru/images/Regard-Logo_130x68.jpg
https://www.overclockers.ru/images/a/bvnqf5hzyp5dhhg4.jpg
https://www.overclockers.ru/images/a/qtkbhugloq4aqwcr.jpg
https://www.overclockers.ru/images/a/5zox0deemx7miwc1.jpg
https://www.overclockers.ru/images/arch.gif
https://www.overclockers.ru/images/rss.gif
https://www.overclockers.ru/images/preview/heBzNDUav42TuP6n.png
https://www.overclockers.ru/images/preview/Hkl0s6LtrNj36Vzg.png
https://www.overclockers.ru/images/preview/AxApQxi66CuoD4BW.png
https://www.overclockers.ru/images/preview/F0pYcVeclmlZL30i.png
https://www.overclockers.ru/images/preview/3huCLI5PNh8QiWAd.png
https://www.overclockers.ru/images/preview/gpkbVlc5RhiRqXg7.png
https://www.overclockers.ru/images/preview/F8ivbKWIxB2CrxAB.jpg
https://www.overclockers.ru/images/preview/UlTHhQT7X2FyD71G.png
https://www.overclockers.ru/images/preview/TBkTUyRpN7KdD6RV.png
https://www.overclockers.ru/images/preview/nOA0AahceIkE2z4R.png
https://www.overclockers.ru/images/preview/CKZsEBthil4BET7w.png
https://www.overclockers.ru/images/preview/glWvAkAsBg7I5qFW.png
https://www.overclockers.ru/images/preview/yNk1ZtV6cjnG00Wf.png
https://www.overclockers.ru/images/preview/fn4GQq0JE3tXR1Si.png
https://www.overclockers.ru/images/preview/tysbvnN11Y00rrn1.png
https://www.overclockers.ru/images/preview/uplfpmEbADyPNmYT.png
https://www.overclockers.ru/images/preview/TKsRBruHGvZPvfPj.png
https://www.overclockers.ru/images/preview/Z39GT3c56UJupB9r.png
https://www.overclockers.ru/images/preview/MficZ0HpBPyahi85.png
https://www.overclockers.ru/images/preview/0rLRIhlbPmcvBBnw.png
and 31 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 36 images on overclockers.ru. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

465,052    465,052

We've discovered 465,052 pages in Google's index for overclockers.ru.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.overclockers.ru and overclockers.ru as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.overclockers.ru and overclockers.ru to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for overclockers.ru but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at overclockers.ru/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.overclockers.ru/hardnews/25795/BIOSTAR_TF_560_A2_chipset_nForce_560_i_podderzhka_Socket_AM2.html
https://www.overclockers.ru/hardnews/25794/Core_2_Duo_E6700_razognan_do_chastoty_5751_MGc.html
https://www.overclockers.ru/hardnews/25794/Core_2_Duo_E6700_razognan_do_chastoty_5751_MGc.html#forumframe
https://www.overclockers.ru/hardnews/25793/Razgon_Athlon_X2_BE-2300_v_materinskoj_plate_s_razemom_Socket_939.html
https://www.overclockers.ru/hardnews/25792/Asus_OCgear_panel_upravleniya_videokartoj_dlya_otseka_5.25_quot.html
https://www.overclockers.ru/hardnews/25791/Radeon_HD_2350_esche_odno_graficheskoe_reshenie_s_podderzhkoj_DirectX_10.html
https://www.overclockers.ru/hardnews/25790/Chetvertogo_ijunya_AMD_snizit_ceny_na_processory_Opteron.html
https://www.overclockers.ru/hardnews/25790/Chetvertogo_ijunya_AMD_snizit_ceny_na_processory_Opteron.html#forumframe
https://www.overclockers.ru/lab/25787/Testy_GeForce_8600_GTS_256_Mb_i_esche_semi_videokart_srednego_cenovogo_diapazona.html
https://www.overclockers.ru/lab/25787/Testy_GeForce_8600_GTS_256_Mb_i_esche_semi_videokart_srednego_cenovogo_diapazona.html#forumframe
and 5 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.overclockers.ru/hardnews/25795/BIOSTAR_TF_560_A2_chipset_nForce_560_i_podderzhka_Socket_AM2.html as all one word. Use hyphens in your URLs instead: https://www.overclockers.ru/hardnews/25795/BIOSTAR-TF-560-A2-chipset-nForce-560-i-podderzhka-Socket-AM2.html.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Mobile

Mobile visits

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Mobile Friendliness

Poor    Poor

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

You can test your Mobile Friendliness here.It looks like overclockers.ru has issues with its mobile friendliness. Check the criteria below to find issues that are impacting overclockers.ru's mobile optimization.

Mobile Rendering

overclockers.ru on an iPhone
overclockers.ru on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness.

Currently, the tap targets on overclockers.ru are too small for touchscreen users. They should be at least a 48 pixels height and width with at least 32 pixels of extra space on all sides.

You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

The text on overclockers.ru is too small, impacting your mobile friendliness. To fix this, first make sure your viewport is configured. You can do this using our Mobile Viewport criteria below.

Next, implement the recommendations below:

  • Use a base font size of 16 CSS pixels.
  • Use sizes relative to the base size to define the typographic scale.
  • The general recommendation for spacing between characters is 1.2em.
  • Restrict the number of fonts used and the typographic scale.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like overclockers.ru could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

overclockers.ru

Length: 12 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: Missing

Detected: Russian