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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

Local Parenting Magazine Resource Center | Parenthood.com

Length: 57 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Search our list of regional parenting magazines and websites with links to event calendars, camp guides, education resources and parenting articles.

Length: 148 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Local Parenting Magazine Resource Center | Parenthood.com

www.parenthood.com/

Search our list of regional parenting magazines and websites with links to event calendars, camp guides, education resources and parenting articles.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

We did not find HTML headings (<H1> to <H6>) on this page.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

parenthood.com currently has 0 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • area 786
  • phone 715
  • resource 570
  • distribution 429
  • visit 429
  • event 397
  • calendar 396
  • digital 389
  • publication 387
  • articles 328

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
area 786
phone 715
resource 570
distribution 429
visit 429
Keywords (2 words) Freq Title Desc <H>
distribution area 429
event calendar 396
publication phone 387
digital publication 387
calendar digital 357

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 4 images on this web page.

4 ALT attributes are empty or missing.

http://www.parenthood.com/lp_images/icon_interrogation.gif
http://www.parenthood.com/lp_images/parentingResource.png

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 4 images on parenthood.com. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

58,014    58,014

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

We've discovered %(IndexedPagesCount)s pages on %(domain)s in Google's index.

To make sure all of the pages on %(domain)s are crawled and indexed, create and submit an XML sitemap to the major search engines. Building backlinks to your internal pages will also help search engines find, crawl and index them. Nofollow links from reputable forums, discussion boards and social media will also help crawlers find and index your pages.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.parenthood.com and parenthood.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.parenthood.com and parenthood.com to the same site.

Redirect non-www to www

Robots.txt