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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Parents: Parenting News & Advice for Moms and Dads - TODAY.com

Length: 62 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

TODAY Parents is the premiere destination for parenting news, advice & community. Find the latest parenting trends and tips for your kids and family on TODAY.com.

Length: 162 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Parents: Parenting News & Advice for Moms and Dads - TODAY.com


TODAY Parents is the premiere destination for parenting news, advice & community. Find the latest parenting trends and tips for your kids and family on TODAY....

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 18 58 0 0
<H1> Parents
<H2> Dylan Dreyer’s pregnancy video diary, 25 weeks: ‘Maternity jeans are THE BEST’
<H2> Stranger's kind gesture to mom on a plane is lifting hearts everywhere
<H2> Twin captured in touching 'hugging' photo dies: 'Our hearts are saddened'
<H2> Mariska Hargitay: Backstage at 'Law & Order: SVU' is like a ‘day care center'
<H2> 'Llama Llama' author dies of cancer, asks friends and fans for final favor
<H2> A mother is breastfeeding and guess what? It has nothing to do with you
<H2> Dylan Dreyer’s pregnancy video diary, 25 weeks: ‘Maternity jeans are THE BEST’
<H2> Stranger's kind gesture to mom on a plane is lifting hearts everywhere
<H2> Twin captured in touching 'hugging' photo dies: 'Our hearts are saddened'
<H2> Mariska Hargitay: Backstage at 'Law & Order: SVU' is like a ‘day care center'
<H2> 'Llama Llama' author dies of cancer, asks friends and fans for final favor
<H2> A mother is breastfeeding and guess what? It has nothing to do with you
<H2> On the show
<H2> Moments that Matter
<H2> Tips
<H2> Back to School
<H2> Babies
<H2> Latest:
<H3> Join the TODAY Parenting Team... because we're all in this together!
<H3> Looking for a great deal? Here's why October is the best month to buy ...
<H3> Savannah Guthrie reveals her baby's gender: It's a...
<H3> Mark Wahlberg's daughter asks him to rap, immediately regrets it
<H3> Surviving my first year 'with two under 2'
<H3> These are the only words you should ever say to a pregnant woman
<H3> What happened to simple kids’ birthday parties?
<H3> 'I've aged 10 years': The second wave of sleep deprivation no one warns you about
<H3> New Baby Basics, delivery day: The one thing you must steal from the hospital
<H3> No more tears! Try these fast, easy, cute hairstyles for girls
<H3> It's as easy as that? Mom's video of how to tie shoelaces goes viral
<H3> Stressed for success: Are we pushing our kids too hard?
<H3> TODAY fans reveal their favorite teachers
<H3> 'I give it all I can': Jennifer Garner talks tweens, motherhood
<H3> Mesmerizing video documents preemie's first year — one second at a time
<H3> Did this 3-month-old baby say ‘I love you?’ Watch the video
<H3> Melissa Joan Hart reveals the 'flaw' she actually loves
<H3> 8 shared bedroom ideas that siblings will love
<H3> Why these moms will decide who wins the election
<H3> Family surprises military dad by celebrating holidays he'll miss while deployed
<H3> 'I give it all I can': Jennifer Garner talks tweens, motherhood
<H3> Mom says police threatened to arrest her for breastfeeding at grocery store
<H3> Mesmerizing video documents preemie's first year — one second at a time
<H3> Did this 3-month-old baby say ‘I love you?’ Watch the video
<H3> Looking for a great deal? Here's why October is the best month to buy ...
<H3> Jennifer Lopez and look-alike daughter Emme, 8, pose for sweet snap
<H3> I just wanted my kids to share my politics; turns out, I was doing it wrong
<H3> Mom's hilarious account of son bringing dead squirrel to school goes viral
<H3> Surviving my first year 'with two under 2'
<H3> 11 terrible Halloween costumes we hope kids won't be wearing
<H3> Rob Lowe reveals how he reconnected with wife after kids left for college
<H3> Watch 2 moms try EVERYTHING to distract their girls from their iPads
<H3> These are the only words you should ever say to a pregnant woman
<H3> Blame 'teenage-ism': Mom's funny note for daughter's school tardiness goes viral
<H3> What happened to simple kids’ birthday parties?
<H3> Why every mom needs a friend like Jane
<H3> 10 things I wish I’d known about raising a boy
<H3> 'I regret it': The birth experience that left Lisa Ling shaken up
<H3> Mom sends powerful message with haunting back-to-school photo
<H3> Savannah Guthrie reveals her baby's gender: It's a...
<H3> Back-to-school safety: How to tell if your child's backpack is too heavy
<H3> Adam Levine, Behati Prinsloo share first photo of newborn daughter Dusty Rose
<H3> 6th-grader 'humiliated' after teacher says her skirt is for 'clubbing'
<H3> Dusty Rose: Find out the history behind Adam Levine's baby girl's name
<H3> 'I've aged 10 years': The second wave of sleep deprivation no one warns you about
<H3> 11 funniest parenting posts on Facebook this week
<H3> Is that you, Matt? We can't get over the Matt Damon twin in this 1961 photo
<H3> Score! Water boy with Down syndrome scores touchdown for ill mom
<H3> 'She is now free': Mom who inspired many by breastfeeding during ALS battle dies
<H3> How old is too old to trick-or-treat? Share your opinion!
<H3> Couple with inseparable bond die holding hands — after 59 years of marriage
<H3> It's a girl! Adam Levine and Behati Prinsloo welcome their 1st child
<H3> Inspired by a bald girl with cancer, boy grows hair for 2 years to help
<H3> 'I am strong': Dad's sweet pep talk with daughter is a positive family tradition
<H3> 'Be thankful': 12-year-old shows strength, courage during grueling cancer journey
<H3> Is 6 too young to have rainbow dyed hair?
<H3> Watch Britney Spears' kids scare the heck out of her in funny prank video
<H3> Mark Wahlberg's daughter asks him to rap, immediately regrets it
and 74 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • today 18
  • getty 11
  • images 11
  • video 9
  • courtesy 9
  • shutterstock 8
  • baby 6
  • kids 6
  • mom 6
  • moms 6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
today 18
getty 11
images 11
video 9
courtesy 9
Keywords (2 words) Freq Title Desc <H>
getty images 11
first year 4
goes viral 3
watch video 3
today today 3

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 55 images on this web page.

55 ALT attributes are empty or missing.

and 50 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 55 images on ivillage.com. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.parenting.ivillage.com and parenting.ivillage.com as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.parenting.ivillage.com and parenting.ivillage.com to the same URL. It is crucial that you fix this.

Set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked ivillage.com/robots.txt didn't find a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap


We checked ivillage.com but couldn't find an XML sitemap. XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Normally, your XML sitemap would be found at ivillage.com/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on ivillage.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Rendering

parenting.ivillage.com on an iPhone
parenting.ivillage.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: -1

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like ivillage.com doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
ivillage.net Expires in 7 months
ivillage.org This domain is booked
ivillage.info This domain is booked
ivillage.biz This domain is booked
ivillage.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
ivilalge.com Available. Register it now!
iviloage.com Available. Register it now!
ivjllage.com Available. Register it now!
ivillgae.com Available. Register it now!
viillage.com This domain is booked
iviolage.com Available. Register it now!
ivillzge.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when parenting.ivillage.com goes down.
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Server IP

Server location: Raleigh

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all pages from HTTP://www.ivillage.com to HTTPS://www.ivillage.com versions
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register HTTPS://www.ivillage.com in Google & Bing Search Console/Webmaster Tools.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for ivillage.com.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with ivillage.com and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @TODAYshow is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

America's favorite morning show | Snapchat: today_show
Studio 1A
11 years ago
We found a Twitter profile for your brand, but it's not linked to ivillage.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Local Directories

Upgrade to see the latest reviews of parenting.ivillage.com in local directories
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Keyword Tool

Google Ranking

Upgrade to monitor parenting.ivillage.com’s Google ranking for custom keywords
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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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