LIBERTAS
87
parents.com Screenshot

parents.com

Passed
0%
To Improve
0%
Errors
0%
Start optimising parents.com
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Parents - Pregnancy, Birth, Babies, Parenting

Length: 45 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Expert advice about pregnancy, your life, and family time from the editors of Parents magazine.

Length: 95 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Parents - Pregnancy, Birth, Babies, Parenting

www.parents.com/

Expert advice about pregnancy, your life, and family time from the editors of Parents magazine.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 9 18 23 1
<H2> Pregnancy & TTC
<H2> Baby & Toddler
<H2> Trending Now
<H2> Parents IRL
<H2> Watch, Learn, Laugh
<H2> Totally Pin-Worthy
<H2> Big Kid
<H2> Time for You
<H2> Explore Parents.com
<H3> Fit Pregnancy and Baby
<H3> Parents
<H3> Family Fun
<H3> Parents Latina
<H3> Ser Padres
<H3> Fit Pregnancy and Baby
<H3> Parents
<H3> Family Fun
<H3> Parents Latina
<H3> Ser Padres
<H3> This Is Why a Perfect Pregnancy Is B.S.
<H3> How Your Parenting Style Can Affect Your Health
<H3> Chrissy Teigen on How to Deal With Mom Shamers for Good
<H3> Why I Chose to Have a Child With Down Syndrome
<H3> Megan the Wine Mom Rosé Review and IRL Food Pairings
<H3> Don't Miss These Perfect Rosé Wines and Ciders for Spring
<H3> What to Do If You Think Your Child Could Have a Mental Health Disorder
<H3> Pregnant Hilaria Baldwin Panics About Having a Fourth, Is Every Mom of a Big Family
<H4> From the Latest Issue
<H4> From the Latest Issue
<H4> From the Latest Issue
<H4> From the Latest Issue
<H4> From the Latest Issue
<H4> Getting Pregnant
<H4> Pregnancy
<H4> Baby Names
<H4> Baby
<H4> Toddler
<H4> Big Kid
<H4> Fun
<H4> Health
<H4> Parenting
<H4> Food
<H4> Holiday
<H4> More
<H4> Our Magazines
<H4> From the Latest Issue
<H4> From the Latest Issue
<H4> From the Latest Issue
<H4> From the Latest Issue
<H4> From the Latest Issue
<H5> Follow Parents.com
<H6> Mini-IVF: It's Less Invasive, Less Medication, and Less Money
<H6> Your Risk of Miscarriage at Different Points of Pregnancy
<H6> How Digital Pregnancy Tests Work
<H6> Diagnosed During Pregnancy, This Mom Shares Her Story: 'I Knew We Could Lose Both Babies'
<H6> More Baby & Toddler
<H6> Perfect Nap Time Rituals in 3 Simple Steps
<H6> Big Mouth: Embarrassing Things That Kids Say
<H6> The Horrifying Consequences of the Anti-Vaccine Movement
<H6> 10 Ways to Make Feeding Your Toddler 10 Times Easier
<H6> More News & Blogs
<H6> Mom Tired of Short-Shorts and Tight Clothes for Girls Finds a Happy Medium
<H6> Amazon Launches a Kids' Book Subscription Box to Help Build Your Home Library
<H6> Is Blac Chyna Pregnant Again?
<H6> The Fruity Pebbles Funnel Cake Fries at Disneyland's Pixar Fest Are a Dream Come True
<H6> Get Even More From Parents
<H6> 8 Pioneering Moms Pen Letters on Why They Are Changing the World
<H6> A How-To Guide for Half-Ass Parenting When You're Sick
<H6> 11 Strategies for Dating as a Single Mom
<H6> This Is What It's Like to Mom With Bipolar Disorder
<H6> What I Wish Someone Told Me About Sex After Kids
<H6> Babies at the Barre
<H6> Your Pregnancy To-Do List
<H6> The Best Healthy Breakfasts to Eat During Pregnancy
<H6> 10 Trips to Take Before Your Kid Turns 10
<H6> 10 Healthy Family Food Habits
<H6> More Big Kid
<H6> 7 Pink Flags That Could Signal a Behavioral or Emotional Disorder in Your Child
<H6> 4 Reasons Your Child Should Visit an Endocrinologist
<H6> 11 Podcasts Your Kids Should Be Listening To
<H6> Here's How to Tell If Your Child's Flu Has Become Dangerous
<H6> Read These Too
<H6> 7 CBD Products That Can Help Moms Beat Stress, Dry Skin, Sore Muscles & More
<H6> Making Mom Friends is Hard—These Apps and Online Communities Can Help
<H6> After Scare, Body-Positive Photographer Wants Moms to Prioritize Health Over Size
<H6> Butt and Thigh Workout for New Moms
and 83 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • baby 45
  • pregnancy 27
  • names 18
  • parents 14
  • parenting 14
  • toddler 14
  • pregnant 11
  • topics 11
  • pinterest 11
  • mom 10
  • issue 10
  • kid 9
  • child 8
  • moms 6
  • holiday 6
  • hijo 6
  • recipes 6
  • que 6
  • ser 5
  • padres 5

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 82 images on this web page.

7 ALT attributes are empty or missing.

https://images.parents.mdpcdn.com/sites/parents.com/files/styles/daily_content/public/screen_shot_2018-04-24_at_12.31.06_pm.png
https://images.parents.mdpcdn.com/sites/parents.com/files/styles/daily_content/public/macaroni_three.jpg
https://images.parents.mdpcdn.com/sites/parents.com/files/styles/daily_content/public/mother-and-small-baby-1290405_1920.jpg
data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEA...
https://images.meredith.com/parents/images/marketing/Registration/OnsiteDefaults/300x150_11837_1_DSDFLT.jpg
https://images.meredith.com/parents/images/marketing/Registration/OnsiteDefaults/200x100_11837_1_DSDFLT.jpg
https://c.betrad.com/pub/icon1.png
and 2 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

343,561    343,561

We've discovered 343,561 pages in Google's index for parents.com.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.parents.com and parents.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.parents.com and parents.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

Following sitemaps are not accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 21 years ago

Expires 3 months ago

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on parents.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

parents.com on an iPhone
parents.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

parents.com

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

60%    60%

You could reduce 40% (11.9 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
parents.net Expires 3 months ago
parents.org This domain is booked
parents.info This domain is booked
parents.biz Available. Register it now!
parents.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
aprents.com Available. Register it now!
parennts.com Available. Register it now!
-arents.com Available. Register it now!
pqrents.com Available. Register it now!
paretns.com Available. Register it now!
praents.com Available. Register it now!
arents.com This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

86%    86%

Child safety

88%    88%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when parents.com goes down.
Free Trial

Server IP

52.85.131.223

Server location: Seattle

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 6 months.

The certificate issuer is Amazon.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Free Trial
Promote

Social

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares1351

Facebook Comments-

Facebook Likes-

Pinterest Shares44

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Facebook Page

Cover picture of the Parents Facebook Page

Talking About204,476

URL
Name
Parents
About
Parents Magazine (parents.com) helps you navigate parenthood.

Parents Subscription Customer Service: 1-800-727-3682 or pmmcustserv@cdsfulfillment.com
Mission
Parents Magazine helps parents understand the issues and challenges that are important to them. We make it a priority to answer your questions, address your concerns, advocate your causes, and celebrate the joys of parenthood. Each month, we harness the power of our nearly 16 million readers to advocate continuously and tirelessly for children so that all kids can grow up in a healthy, safe, and loving environment.
Company overview
Help moms navigate the uncharted waters of parenthood and celebrate the joys of being a mom from first kicks, first smile, to proud moments of accomplishment and independence.

Your License to Us
By posting content on Parents’ Facebook pages, you give permission to Meredith Corporation, publisher of Parents magazine, to use such content for any purpose in all media now known or hereafter developed, and you agree that the Terms of Service located at: http://www.parents.com/parents/file.jsp?item=legal/terms&temp=no apply to your participation in Parents’ Facebook community.
Products
Parents Magazine
American Baby Magazine
Family Circle Magazine (http://www.familycircle.com)
Great, your brand's Facebook page is linking to parents.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@parentsmagazine

The Twitter™ Account @parentsmagazine is booked and it is linked to your website.

Name
Followers
4,808,539
Tweets
39,852
Bio
Parents Magazine helps you navigate parenthood & celebrate the joys of parenting — from Baby's firsts to proud moments of accomplishment.
Location
New York City
Created
10 years ago
Great, your Twitter account is linked to parents.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page