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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

PEOPLE.com | Celebrity News, Exclusives, Photos, and Videos

Length: 59 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Get the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.

Length: 142 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

PEOPLE.com | Celebrity News, Exclusives, Photos, and Videos

people.com/

Get the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 13 134 0 0
<H2> People
<H2> Teen Mom 2's Kailyn Lowry Shows Off Her Growing Baby Bump in a Bikini While on Beach Vacation with Her Sons
<H2> Latest News
<H2> must-see photos!
<H2> featured stories
<H2>
<H2> it's flashback friday!
<H2> people style
<H2> food, home & travel
<H2> the royals
<H2> in case you missed it
<H2> people pets
<H2> the daily smile
<H3> Stay Connected
<H3> Subscribe
<H3> Advertise With Us
<H3> Learn More
<H3> ALSO ON PEOPLE
<H3> Dirty Laundry
<H3> Rachel Zoe on Her Lifelong Love Affair with Fashion
<H3> Connie Britton Strikes a Pose in Hawaii, Plus Will Ferrell, Emma Watson & More
<H3> David & Romeo Beckham Clock in Some Father-Son Time, Plus Ansel Elgort, Bella Hadid & More
<H3> Katy Perry Was ‘United in Love’ with Ariana Grande Backstage at One Love Manchester Concert
<H3> WATCH: Johnny Depp Gets Heated About Donald Trump: ‘When Was the Last Time an Actor Assassinated a President?’
<H3> Get Meghan Markle's Club Monaco Dress on Sale — Plus More Ways to Copy Her Chic Style
<H3> Ryan Reynolds Preps for Deadpool 2 with His Favorite Ab Workout
<H3> ‘He’s My Guy’: Savannah Chrisley Dating Newly-Drafted NBA Player Luke Kennard
<H3> Married at First Sight's Ashley Petta Discusses Her Time Frame of Having a Baby — and Anthony D'Amico Is 'Shocked'
<H3> Teen Mom 2's Kailyn Lowry Shows Off Her Growing Baby Bump in a Bikini While on Beach Vacation with Her Sons
<H3> This Grocery Store Has Some of the Lowest Prices in the Country Because It Stocks Food Big Supermarkets Won’t
<H3> WATCH: Laverne Cox Honored by New York City Mayor with Her Own Day
<H3> get your daily dose
<H3> Return to Summer? Rachel Bilson Says She's Open to a Revival of The O.C.!
<H3> Bachelor in Paradise's Chad Johnson Predicts 'Drastic' Changes — and How the Show Could 'Ruin Your Life'
<H3> Ofglen Lives! Alexis Bledel Will Be Returning for Season 2 of The Handmaid's Tale
<H3> Bindi Irwin Celebrates Late Father’s Hollywood Walk of Fame Announcement—See Who Else Will Get a Star!
<H3> WATCH: Bruno Mars Releases Behind the Scenes Look at Rehearsal for His Prince Tribute at the Grammys
<H3> How Much of the Bachelor in Paradise Scandal Had to Do with Race?
<H3> Smosh Founders Dish on Their Breakup After Over a Decade Together: ‘It’s Like We’re Parents Getting a Divorce’
<H3> Everyone in Hollywood Is Wearing This Nude Lipstick
<H3> All the Chip-and-Joanna–Approved Things You Can Do in Waco, Texas
<H3> GLOW: Why the New Netflix Series Is Unlike ANY Show We've Ever Seen
<H3> Sweet Dreams! Inside All 24 Nurseries from Target’s New Cloud Island Collection
<H3> Fifth Harmony Explains Why They Didn’t Change Name After Camila Cabello Left
<H3> Kanye West ‘Would Want a Family of Five or Six’ with Kim Kardashian West ‘If It Was Up to Him’: Source
<H3> Rihanna Offers One Fan Advice on How to Deal with Heartbreak: ‘Cry If You Have to, It Won’t Be Forever’
<H3> Casey Kasem’s Adult Children Fire Back After Widow Jean Accuses Them of Negligence and Fraud in Wrongful Death Lawsuit
<H3> Birdman Lists $20 Million Miami Palace, Complete with 40-Foot Ceilings and a Glowing Bed
<H3> How Donatella Versace Stepped Up to Run Her Brother's Fashion Empire After He Was Murdered by a Serial Killer
<H3> 5 Things to Know About the Calif. Dad Who Killed His Kids and Hung Himself Around Father’s Day
<H3> Diddy Admits Jennifer Lopez Was A Great Love: “Without A Doubt”
<H3> Behind the Scenes at Men's Paris Fashion Week with Dwyane Wade
<H3> 'It's the Bill That Must Not Be Named': Jimmy Kimmel Turns GOP Health Care Plan Into a Harry Potter Trailer
<H3> You Can Now Indulge in Rosé Deodorant Just in Time for Summer
<H3> Bill Cosby Plans Tour to Warn Men How to Stay Clear of Sex Assault Allegations — Gets Immediate Backlash
<H3> New Dancing Queen! Alec Mazo and Edyta Sliwinska Welcome Daughter Leia Josephine
<H3> See Towering Michelle and Barack Obama Alongside Prince and Harriet Tubman in Massive New D.C. Mural
<H3> Kim Kardashian Actually Painted the Walls at Her House Pink to Match Her KKW Beauty Products at the Launch Party
<H3> First Comes Love Then Comes Coma? The Amazing Real-Life Story of the Couple Behind The Big Sick
<H3> Recently-Released Child Molester Moves in Next Door to Victim — and It’s Legal: ‘The Law Is Not on Our Side’
<H3> If You're a Club Monaco Fan, Shop Now - Summer Styles Are Up to 60% Off
<H3> ‘This Bill Will Do You Harm.’ Read Barack Obama’s Statement on GOP Health Plan
<H3> Buddy Valastro’s Huge Extended Family Mourns the Loss of His Mother: ‘You Were the Rock of This Family’
<H3> SJP, Jimmy Fallon and 26 More Famous Families Who've Welcomed Children Through Surrogacy
<H3> See the Gorgeous Dress Pippa Middleton Wore to a Summer Wedding — and Find Out How to Steal Her Style
<H3> WATCH: Nickelback Talks Singing in the Shower, Googling Themselves & Which Famous Techie Might Be a 'Closet Fan'
<H3> Kendra Wilkinson Vows Farrah Abraham Is ‘Going Down’ After Racially Insensitive Remarks Hit Too Close to Home
<H3> WATCH: President Trump Drives Golf Cart All Over Bedminster Green
<H3> WATCH: Little People, Big World's Amy Roloff 'Never Thought Someone Who Is Average Size Would Be Interested' in Her
<H3> Why Are All Your Facebook Friends Selling Lipsense Cosmetics?
<H3> Ayesha Curry Posts Shirtless Pic of Husband Steph on Vacation: ‘Can’t Keep My Hands to Myself’
<H3> 5 Ways to Enjoy Rosé Besides Drinking It (Hello, Wine Popsicles!)
<H3> Hive Goals! 22 Buzz-Worthy (and Bee-Themed) Finds for Beyoncé's Twins
<H3> J.Lo and A-Rod Have More In Common Than You Think
<H3> Innocent Man Serves 17 Years for Robbery In Case of Mistaken Identity
<H3> Jack Antonoff Uses Music to Cope with the Loss of Teen Sister 15 Years After She Died of Brain Cancer
<H3> 7 Items You Need To Get During Tory Burch's Semi-Annual Summer Sale
<H3> Naturi Naughton Shares Maternity Portraits Ahead of Daughter’s Arrival: ‘I’m Looking Forward to This Next Level of Life’
<H3> Need a Beach Cover Up? You Can't Go Wrong in One of These 8 Affordable Styles
<H3> Need a New Suitcase? 6 Options Guaranteed to Satisfy All Your Travel Needs
<H3> Double Amputee Blake Leeper Prepares to Make ‘History’ at the U.S. Track and Field Championships
<H3> The 12 Cutest Flat Espadrilles To Buy Right Now
<H3> Your Dog Can Easily Learn How to Dial 911 and Save Your Life
<H3> How Elizabeth Smart, Jaycee Dugard and Others Survived Their Headline-Making Abductions
<H3> Behold! The Wildest and Wackiest Hats at Royal Ascot
<H3> 10 No-Cook Recipes for When It’s Way Too Hot to Turn on Your Oven
<H3> Brad Pitt Fired as the Depressing Weatherman on The Jim Jefferies Show: 'Now That Cloud Has Been Lifted'
<H3> Police Drag Trumpcare Protesters in Wheelchairs out of Congress as Democratic Leaders Slam ‘Heartless’ Bill
<H3> Same-Sex Couple Recreates Pride Photo 24 Years Later: 'For Us It Was Kind of Like A Second Coming Out'
<H3> Harry Styles Mourns Death of Stepfather Robin Twist as One Direction Bandmates Pay Tribute
<H3> A Timeline of Kate Winslet and Leonardo DiCaprio's Epic, Adorable, Award-Winning Friendship
<H3> How the Han Solo Film Broke Apart — with Ron Howard Picking Up the Pieces
<H3> The Battlestar Galactica Cast Shares Their Favorite Memories from the Show
<H3> Dirty Laundry
<H3> Rachel Zoe on Her Lifelong Love Affair with Fashion
<H3> The Khloé Kardashian Guide to Cleveland: See Her Local Favorites in Her ‘Home Away from Home’ with Tristan Thompson
<H3> The Cast of Beverly Hills, 90210: Where Are They Now?
<H3> How Elizabeth Smart, Jaycee Dugard and Others Survived Their Headline-Making Abductions
<H3> Every Swimsuit the Kardashian-Jenners Have Worn in 2017
<H3> 5 Things to Know About the Calif. Dad Who Killed His Kids and Hung Himself Around Father’s Day
<H3> Kendra Wilkinson Vows Farrah Abraham Is ‘Going Down’ After Racially Insensitive Remarks Hit Too Close to Home
<H3> WATCH: Johnny Depp Gets Heated About Donald Trump: ‘When Was the Last Time an Actor Assassinated a President?’
<H3> Cake Boss Star Buddy Valastro 'Absolutely Crushed' by Mother's Death Following Long ALS Battle
<H3> Recently-Released Child Molester Moves in Next Door to Victim — and It’s Legal: ‘The Law Is Not on Our Side’
<H3> First Comes Love Then Comes Coma? The Amazing Real-Life Story of the Couple Behind The Big Sick
<H3> Connie Britton Strikes a Pose in Hawaii, Plus Will Ferrell, Emma Watson & More
<H3> The Battlestar Galactica Cast Shares Their Favorite Memories from the Show
<H3> Cover Story: Chip & Joanna Gaines Achieve Their American Dream
<H3> The Stars of Ghostbusters, Then & Now
<H3> The Cast of Buffy the Vampire Slayer: Where Are They Now?
<H3> Gigi, Bella and Yolanda Hadid Post the Cutest Throwback Pics of Each Other — and We Have Them All Right Here
<H3> Obsessed or Hot Mess: Check Out These Daring Looks
<H3> The 5 Bodysuits to Buy from Khloé Kardashian's New Good American Launch
<H3> Kenya Moore's Wedding Details! The RHOA Star on Her Dress, Her Vows & the St. Lucia Celebration
<H3> Can We Talk About Kendall Jenner's White Leggings?
<H3> 7 Items You Need To Get During Tory Burch's Semi-Annual Summer Sale
<H3> LC Lauren Conrad Maternity Is on Sale! 9 Must-Have Items Every Mom-to-Be Needs from the Collection
<H3> Wow! Bella, Hailey, Ashley and Nicole Are Obsessed With These Under $200 Shoes
<H3> Celebrity Vacations: Steph Curry Sports Tiny Trunks in Waikiki, Aaron Paul Has 'Date Night' with a View in Rome and More!
<H3> 5 Ways to Enjoy Rosé Besides Drinking It (Hello, Wine Popsicles!)
<H3> IKEA Is Investigating a Report that their Stainless-Steel Bowl Set a Swedish Man's Grapes on Fire
<H3> Jackie Kennedy’s Spectacular Childhood Home is For Sale for $49.5 Million
<H3> 10 Kitchen Gadgets Under $10
<H3> The Khloé Kardashian Guide to Cleveland: See Her Local Favorites in Her ‘Home Away from Home’ with Tristan Thompson
<H3> 10 No-Cook Recipes for When It’s Way Too Hot to Turn on Your Oven
<H3> See the Gorgeous Dress Pippa Middleton Wore to a Summer Wedding — and Find Out How to Steal Her Style
<H3> Behold! The Wildest and Wackiest Hats at Royal Ascot
<H3> Swedish’s Sweetest Royal Siblings Princess Estelle and Prince Oscar Celebrate Summer in Adorable New Photos
<H3> Sexy and She Knows It! Jennifer Lopez Shows Off Her Ripped Abs in Bathroom Selfie
<H3> 15 Celeb Couples Whose Relationships Totally Failed (or Prevailed!) on Reality TV
<H3> Kirsten Dunst Says She’s ‘Very Happy’ with Jesse Plemons — but ‘Not in Any Rush’ to Plan Their Wedding
<H3> Olivia Wilde's Daughter Is Very Excited About Her Mom's Broadway Debut – See the Adorable Photo
<H3> How the Han Solo Film Broke Apart — with Ron Howard Picking Up the Pieces
<H3> Harry Styles Mourns Death of Stepfather Robin Twist as One Direction Bandmates Pay Tribute
<H3> Police Drag Trumpcare Protesters in Wheelchairs out of Congress as Democratic Leaders Slam ‘Heartless’ Bill
<H3> Your Dog Can Easily Learn How to Dial 911 and Save Your Life
<H3> WATCH: Hero Biker Saves Tiny Runaway Dog Caught in Crazy Mexico City Traffic
<H3> Louisiana UPS Driver Doles Out More Than Packages On His Route — He Also Takes 'Selfies' With Canine Customers
<H3> WATCH: Dog Scares Bear Off Owner's Property Like It's No Big Deal
<H3> All the Stars Who've Welcomed New Pets in 2017 — Plus the Cute Photos!
<H3> 5 Genius Pet Gear Finds
<H3> WATCH: Dog Helps Toddler Open Fridge Because Snack Attacks Are Real
<H3> Watch This 90-Year-Old Grandfather Serenade His Wife for 70th Anniversary: ‘She’s the Only One’
<H3> Bride Plans BFF’s Surprise Proposal at Her Own Wedding: ‘Everyone Deserves Love, Especially My Best Friend’
<H3> Maryland Teen Dances From Hospital Bed 6 Days After Receiving Life-Saving Heart Transplant
<H3> Can You Handle This 3-Week-Old’s Cuteness? She Weighed 13.5 Pounds at Birth and Is ‘So Gorgeous and Squishy’
<H3> See the Adorable Moment a 2-Year-Old Girl Mistakes a Bride for a Storybook Princess
<H1>
and 145 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • exclusive 16
  • celebrity 12
  • summer 9
  • plus 8
  • wedding 7
  • kardashian 7
  • star 6
  • royals 6
  • bill 5
  • fashion 5
  • dog 5
  • pets 5
  • victim 4
  • dress 4
  • death 4
  • comes 4
  • gets 4
  • styles 4
  • mom 4
  • teen 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Exclusive 16
Celebrity 12
Summer 9
plus 8
Wedding 7
Keywords (2 words) Freq Title Desc <H>
Royals Posted 3
Kim Kardashian 3
Star Tracks 3
People Exclusive 3
Khloé Kardashian 3

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 137 images on this web page.

5 ALT attributes are empty or missing.

http://subscription-assets.timeinc.com/prod/assets/themes/magazines/SUBS/templates/velocity/site/pe-ch418navfly/resources/images/red-arrow.png
http://subscription-assets.timeinc.com/prod/assets/themes/magazines/SUBS/templates/velocity/site/pe-ch418navfly/resources/images/tablet.png
https://subscription-assets.timeinc.com/prod/assets/themes/magazines/default/template-resources/images/PE/covers/peoplecover_127x169.jpg
http://0914.global.ssl.fastly.net/ad/img/x.gif?cb=1498212611847
http://ad.doubleclick.net/ddm/ad/42p1jvs0100/nk8/n0c2/d5lr24/;ord=1498212611848?

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

505,039    505,039

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.people.com and people.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.people.com and people.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 24 years ago

Expires in a year

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on people.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

people.com on an iPhone
people.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Optimize images

Enable compression

Minify JavaScript

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for people.com is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

people.com

Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
people.net Expires 4 months ago
people.org Available. Register it now!
people.info This domain is booked
people.biz This domain is booked
people.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
peopple.com This domain is booked
peope.com This domain is booked
pepple.com This domain is booked
peiple.com This domain is booked
epople.com This domain is booked
peopl3.com This domain is booked
peoople.com This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

90%    90%

Child safety

87%    87%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

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Server IP

192.0.79.33

Server location: San Francisco

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires 4 months ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares34897

Google™ +0

Linkedin Shares0

Pinterest Shares964

StumbleUpon1526

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the People Facebook Page

Talking About813,731

URL
Name
People
About
PEOPLE is the No. 1 site for celebrity news! ⭐️ For customer service inquiries, please contact: www.people.com/customerservice
Company overview
For customer service inquiries, please contact: www.people.com/customerservice
Meta Description
PEOPLE is the No. 1 site for celebrity news. Follow us on Twitter and Instagram @PEOPLE!
Great, your brand's Facebook page is linking to people.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter™ Account

@people

The Twitter™ Account @people is booked and it is linked to your website.

Name
Followers
7,779,406
Tweets
169,470
Bio
https://t.co/4HzJYZw0O4 is the No. 1 site for celebrity news—and now you can subscribe to our Snapchat Discover channel! https://t.co/Fs10qvl9E9
Created
9 years ago
Great, your Twitter account is linked to people.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

This is the Google+ page for people.com. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of people.com in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor people.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very High    Very High

This shows your estimated traffic for people.com compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,236th most visited website in the World

324th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to people.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0.2%    0.2%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States people.us This domain is booked
Canada people.ca Available. Register it now!
United Kingdom people.uk Available. Register it now!
China people.cn This domain is booked
Germany people.de This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.