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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Title Tag

Physio Fitness | Physiotherapy, Massage and Sports Injury Clinic in Sydney | Physiotherapists / Massage Therapists Bondi Junction, Bondi, Eastern Suburbs, Dee Why, Northern Beaches, Castle Hill, Hills Districts

Length: 210 character(s) (1,510 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Physio Fitness | Physiotherapy, Massage and Sports Injury Clinic in ...

With over 15 years experience, we get results for our clientele through providing the highest quality health care and exceptional service. We are dedicated to ...

Mobile Version

Physio Fitness | Physiotherapy, Massage and Sports Injury Clinic in ...

With over 15 years experience, we get results for our clientele through providing the highest quality health care and exceptio...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
12 1 0 16 1
<H1> "Train your body WELL.
<H1> Rehab your body EVEN BETTER"
<H1> Private rooms with 1-on-1 treatments
<H1> and longer session times
<H1> State-of-the-art online
<H1> home exercise program technology
<H1> Latest and most effective
<H1> exercises, videos and programs
<H1> Three convenient locations
<H1> inside Fitness First health clubs
<H1> Over 17 years experience in
<H1> Sports, fitness and training injuries
<H5> Looking for surgical + injury rehab programs and new video content?
and 27 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page. currently has 12 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • rehab 15
  • program 8
  • fitness 6
  • sports 5
  • massage 5
  • group 4
  • online 4
  • team 4
  • injury 4
  • remedial 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.


Mobile visits

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Mobile Rendering on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Length: 13 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status Expires in 2 years Expires 2 years ago Available. Register it now! This domain is booked This domain is booked This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Server location: Sydney

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 years ago.

The certificate issuer is DigiCert Inc.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Demographics and more!
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Facebook Page

Cover picture of the Physio Fitness - Physio REHAB Facebook Page


Were here35

Talking About25


Physio Fitness - Physio REHAB
Physiotherapy and Sports Injury Rehab Clinics inside Fitness First Health clubs in Sydney
Physio Fitness Australia was founded by Principal Physiotherapist and Company Director, Tim Keeley. Originally the Physio Fitness clinics at Dee why and Castle Hill were called Get Active Physiotherapy, but in 2009 Tim opened the Bondi Junction clinic with its central reception and re-branded to Physio Fitness. Our Castle Hill clinic is owned and operated by Dennis Parlevliet.

Our vision is to be the Physiotherapy practice of choice for Sydneysiders who are dedicated to sport, training and fitness. Plus, to become Sydney’s best Physio practice to work at. We will achieve this vision by achieving our mission: To keep our sport, training and fitness-mad clientele moving through managing and preventing injuries by providing world-class allied healthcare services. We are NSW Workcover approved and members of the Australian Physiotherapy Association.
Meta Description
Our locations are inside Fitness First Health clubs at Bondi Junction in the Eastern Suburbs, Dee Why in the Northern Beaches and Castle Hill in the Hills Districts. Call 1300 233 300 to book an appointment or book online.

At Physio Fitness we keep our sport, training and fitness-mad clientele moving through managing pain, treating and preventing fitness or sport related injuries. We achieve this by providing world-class Physio, Sports Physiotherapy and Sports and Remedial Massage Therapy, We also provide Physio Rehab Group Classes, Sports Injury Rehabilitation, Pre-Natal Massage, Kinesio Taping, Dry Needling and Gaitscan® Custom Foot Orthotics

Our values and why we are different

Our team has over 16 years experience and extensive knowledge in sports, fitness and training injuries. We boast the friendliest team and highest quality Physiotherapists and Remedial Massage Therapists from Australia, New Zealand, the Netherlands, the United Kingdom and the USA. Our three clinics are conveniently located inside Fitness First Health clubs at Bondi Junction, Dee Why and Castle Hill.

Our Physiotherapists and Remedial Massage Therapists are specialists in sports, fitness and training injuries, chosen for their level of expertise, high standard of treatments, empathy and caring personalities. They are dedicated to clinical excellence and committed to helping you return to your program and attaining your training goals. We boast the highest quality Therapists from Australia, New Zealand, the Netherlands, the United Kingdom and the USA. Our therapists give you an honest and trustworthy approach, building client relationships and ensuring that your temporary setback is treated for your long term well being.

We believe that manual therapy combined with the latest specific rehab strengthening and mobility exercises is the key to getting results for a speedy and full recovery. Our clinics have private treatment rooms as well as full access to Fitness First club facilities. This allows us to use state-of-the-art equipment and facilities to give you specialist exercise rehabilitation for your pain or injury. We have 45min follow up appointments, group physio rehab classes and use the most up-to-date online rehab program technology.

If you're still in pain, didn't get the right exercises and not getting the results you need, then we are the clinic for you.
Our therapists and treatment philosophy

At Physio Fitness we focus on finding the source and the cause of your problem (not just treating your symptoms) to get a full correct diagnosis and start improving your symptoms from the very first session. We have longer treatment times with 60 minute initial consults and 45 minutes follow-ups as standard. We ensure every patient receives the right amount of treatments for their pain and injury as well as not over treating. Our therapists work with you hands on in the acute stage right through to the end stage rehab phase using the latest rehab exercises with expert instruction and program planing for long term results.

We have private rooms and never see more than one patient at a time - we don't just stick you on a machine and leave you behind a curtain! We never tell you to completely stop exercising unless you have to. In fact, we'll show you how to keep moving safely and we tailor our one-on-one treatments to what you need on the day. With professional assessment, optimal treatment planning and a full exercise rehabilitation service we can help you recover faster and get you back to 100%.

Because we work closely alongside the health club personal trainers and fitness instructors, we provide treatments and exercises that will get you back on your fitness track in the fastest possible time and prevent the breakdown of your training regime and lifestyle. If you have had a previous injury, we encourage you to see us early to ensure you get the best results from your fitness regime and minimise the risk of future injuries. Whether you are suffering from back pain, neck pain, rotator cuff and shoulder injuries, headaches, knee pain or ligament tears, ankle sprains, post-operative surgery care, postural problems or work-related stress, we cover it all! Maintaining your fitness routine is our priority. Simply put, we guarantee that you will be happy with your level of care – or your money back.
Physio, Sports Physiotherapy and Sports and Remedial Massage Therapy, We also provide Physio Rehab Group Classes, Sports Injury Rehabilitation, Pre-Natal Massage, Kinesio Taping, Dry Needling and Gaitscan® Custom Foot Orthotics. Online Physio Rehab Programs at
1300 233 300
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Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @Physiofitness is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

8 years ago
We found a Twitter profile for your brand, but it's not linked to Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


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