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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
Selinsgrove (PA)
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Germansville (PA)
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SEO

Title Tag

Colégio Piamarta Montese – Site Oficial

Length: 39 character(s) (284 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Piamarta Montese, A escola da Vida. Oferecemos todas as séries, Semi Internato e EJA(Supletivo).

Length: 96 character(s) (578 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Colégio Piamarta Montese – Site Oficial

piamartamontese.com.br/

Piamarta Montese, A escola da Vida. Oferecemos todas as séries, Semi Internato e EJA(Supletivo).

Mobile Version

piamartamontese.com.br

Colégio Piamarta Montese – Site Oficial

Piamarta Montese, A escola da Vida. Oferecemos todas as séries, Semi Internato e EJA(Supletivo).

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
0 6 0 0 0
<H2> Últimas Atualizações
<H2> A avaliação para uma aprendizagem significativa
<H2> Inclusão
<H2> Artigo - A influência do suporte familiar na depressão...
<H2> Artigo - Educação, a trajetória em busca de melhorias
<H2> Artigo - Transtorno de Ansiedade de Separação
and 3 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • transtorno 3
  • piamarta 2
  • suporta 2
  • avaliação 2
  • navegador 2
  • aprendizagem 2
  • significativa 2
  • colégio 2
  • depressão 2
  • escolar 2
  • ansiedade 2
  • separação 2
  • idade 2
  • desenvolvido 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.piamartamontese.com.br or piamartamontese.com.br is failing to resolve properly or returns a 404 error. You use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Rendering

piamartamontese.com.br on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

piamartamontese.com.br

Length: 15 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like piamartamontese.com.br doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: Portuguese

Detected: Portuguese

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
piamartamontese.com Available. Register it now!
piamartamontese.net Available. Register it now!
piamartamontese.org Available. Register it now!
piamartamontese.info Available. Register it now!
piamartamontese.biz Available. Register it now!
piamartamontese.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
paimartamontese.com.br Available. Register it now!
piamartamontwse.com.br Available. Register it now!
piamartanontese.com.br Available. Register it now!
ppiamartamontese.com.br Available. Register it now!
piamartamnotese.com.br Available. Register it now!
piajartamontese.com.br Available. Register it now!
piamartamontesd.com.br Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

192.185.223.48

Server location: Houston

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.hostgator.com.br.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 10 months ago.

The certificate issuer is COMODO CA Limited.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Activity
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Facebook Page

Cover picture of the Colégio Padre João Piamarta Facebook Page

Were here1,280

Talking About21

Checkins1,280

URL
Name
Colégio Padre João Piamarta
About
Com Base nos quatro pilares da Educação Aprender a aprender; Aprender a fazer; Aprender a conviver; Aprender a ser, oferece uma proposta de ensino que privilegia a Educação Infantil, o Ensino Fundamental, Ensino Médio, Período Integral e EJA.
Mission
Participar da educação tanto acadêmica como na vida através de ensinamentos de São João Batista Piamarta
Meta Description
O Colégio Padre João Piamarta oferece uma proposta de ensino que privilegia a Educação Infantil, o Ensino Fundamental, Ensino Médio, Período Integral e E.J.A.(Educação de Jovens e Adultos) proporcionando aos seus educandos:

Vivência de um currículo que favoreça a ampliação da construnção do saber, incentivando e valorizando a descoberta, preparando crianças e adolescentes para serem cidadãos livres, reponsáveis, solidários e capazes de desenvolver uma visão contextualizada e crítica de mundo;
Uma proposta de educação que possibilite desenvolver o potencial humano nas várias dimensões: individual, interpessoal, histórica-cultural, ética-civil e religiosa-cristã;
Uma educação evangélico-libertadora com base cristã, despertando-os para o cultivo da fé, da esperança, da caridade e da gratidão, virtudes profundamente vivenciadas pelo Bem-Aventurado Padre João Piamarta;
Possibilidades de tornarem-se agentes do seu próprio desenvolvimento, tendo em vista a construção de uma sociedade pluralista graças à competência no trabalho e ao sentido de responsabilidade para a família;
Uma formação profissional básica inicial para o trabalho, em regime optativo, através das oficinas de: Manutenção e rede de computadores, Pintura, Corte Costura, Arteculinária, Banda de Música e formação esportiva com Escolinha de Futebol, Futsal, Vôlei, Karatê e Ballet.
Products
Educação Infantil, Ensino Fundamental, Ensino Médio, Semi-Internato, EJA(Educação de Jovens e Adultos)
Address
Fortaleza
Brazil
Phone
(85)3494-1529
Great, your brand's Facebook page is linking to piamartamontese.com.br.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@PiamartaMontese

The Twitter™ Account @PiamartaMontese is booked and it is linked to your website.

Name
Followers
52
Tweets
220
Bio
Instituição de Ensino Privada localizada em Fortaleza - CE que oferece Educação Infantil, Ensino Fundamental, Ensino Médio, Período Integral e EJA
Location
Fortaleza - Ceará
Created
7 years ago
Great, your Twitter account is linked to piamartamontese.com.br. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

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  • Traffic Source
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  • Pageviews and more!
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