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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Designer Prom Dresses 2017|Wedding Dresses On Sale - Bonny Evening Dresses Online

Length: 81 character(s) (641 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

We ensure the wedding dress, bridesmaid gowns, prom dresses, wedding gloves and other dresses you order from our online shop are tally with your orders.

Length: 152 character(s) (908 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Designer Prom Dresses 2017|Wedding Dresses On Sale - Bonny Evening...


We ensure the wedding dress, bridesmaid gowns, prom dresses, wedding gloves and other dresses you order from our online shop are tally with your orders.

Mobile Version


Designer Prom Dresses 2017|Wedding Dresses On Sale - Bonny ...

We ensure the wedding dress, bridesmaid gowns, prom dresses, wedding gloves and other dresses you order from our ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
1 1 8 3 56
<H2> Shop By Desinger
<H3> New Arrival
<H3> Best Sales
<H3> Shop By Desinger Jovani
<H3> Shop By Desinger La Femme
<H3> Shop By Desinger Alyce Paris
<H3> Shop By Desinger House of Wu
<H3> Shop By Desinger Sherri Hill
<H3> Bonny Evening Dresses Online
<H4> Newsletter
<H4> Information
<H4> My account
<H5> Classical Terrific Short Jovani Cocktail 73911 New Arrival
<H5> Beaded Open Back Dress by Dave and Johnny 148
<H5> BL-C152 - Lace High Neck Blush Dress
<H5> Strapless Beaded Gown Dresses by Janique d116
<H5> Sequin Empire Gown by Faviana 7411
<H5> Satin Tea dress by Bridesmaids by Mori Lee 896
<H5> Crystal Sweetheart Evening Gown by NightMoves by Allure 6793W
<H5> Open Back Cocktail Dress by Mac Duggal Twelve 61820T
<H5> JO-JVN-JVN20437 - Floor Length Sleeveless V-Neck JVN by Jovani Dress
<H5> JO-JVN-JVN20357 - Floor Length V-Neck Open Back JVN by Jovani Dress
<H5> Scalloped Off Shoulder Gown Dresses by Sherri Hill 32230
<H5> Affordable SF-8697 - Short Sleeveless Dress by Sally Fashion
<H5> LF-21110 - Black High Neck Formal Gown by La Femme
<H5> Embellished Slit Gown by La Femme 20035
<H5> JO-JVN-JVN79254 - Long Sleeveless Open Back JVN by Jovani Dress
<H5> JO-JVN-JVN20979 - Short Sleeveless Lace Dress with a Sheer Back
<H5> Classical Affordable Cheap New Style Jovani Prom Dresses 1932 Blush New Arrival
<H5> Classical Affordable Cheap New Style Jovani Prom Dresses 74182 New Arrival
<H5> Classical Affordable Cheap New Style Jovani Prom Dresses 88252 New Arrival
<H5> Classical Affordable Cheap New Style Jovani Prom Dresses 90256 New Arrival
<H5> Classical Affordable Cheap New Style Jovani Prom Dresses 91089 New Arrival
<H5> Classical Affordable Cheap New Style Jovani Prom Dresses 92642 New Arrival
<H5> Classical Affordable Cheap New Style Jovani Prom Dresses Evening Dress 88953...
<H5> Classical Affordable Cheap New Style Jovani Prom Dresses short evening dress...
<H5> A-line Chiffon Gown by La Femme 19636
<H5> Alluring Sequined Gown by La Femme 19580
<H5> Asymmetrical Chiffon Dress by La Femme 19456
<H5> Asymmetrical Embellished Gown by La Femme 21441
<H5> Asymmetrical Embroidered Gown by La Femme 21164
<H5> Asymmetrical Jersey Gown by La Femme 19866
<H5> Asymmetrical Lace Gown by La Femme 20907
<H5> Asymmetrical Net Dress by La Femme 19283
<H5> 29725 by Alyce Jean De Lys 29725
<H5> 3594 by Alyce Sweet 16 3594
<H5> 3619 by Alyce Sweet 16 3619
<H5> 4155 Tullecharmeuse Dress by Alyce After Five Cocktail 4155
<H5> 4380 by Alyce Homecoming 4380
<H5> 5641 by Alyce Black Label 5641
<H5> 6341 by Alyce Prom 6341
<H5> A Line Beaded Dresses by Alyce Prom 6401
<H5> 12158 Charmeuse Dress by Studio 17 12158
<H5> 12229 Charmeuse Dress by Studio 17 12229
<H5> 12256 Charmeuse Dress by Studio 17 12256
<H5> 12258 Charmeuse Dress by Studio 17 12258
<H5> 12262 Prints Charmeuse Dress by Studio 17 12262
<H5> 12279 Taffeta Dress by Studio 17 12279
<H5> 12289 Taffeta Dress by Studio 17 12289
<H5> 12293 Taffeta Dress by Studio 17 12293
<H5> A-Line Sweetheart Gown Dresses by Sherri Hill 3874
<H5> Asymmetric Three Quarter Length Sleeve by Sherri Hill 21185
<H5> Asymmetrical Beaded Gown Dresses by Sherri Hill 21361
<H5> Asymmetrical Beaded Gown Dresses by Sherri Hill 4315
<H5> Asymmetrical Cutout Gown Dresses by Sherri Hill 21279
<H5> Back Hi Lo Gown Dresses by Sherri Hill 8540
<H5> Bateau Neck Embellished Dress by Sherri Hill 21206
<H5> Bateau Neck Gown Dresses by Sherri Hill 32111
and 66 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • review(s) 55
  • dress 21
  • dresses 18
  • gown 18
  • jovani 14
  • femme 13
  • hill 11
  • sherri 11
  • alyce 11
  • prom 10
  • classical 9
  • asymmetrical 9
  • affordable 9
  • cheap 8
  • studio 8
  • arrival 8
  • style 8
  • jvn 7
  • $49199 6
  • shop 6

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.placyou.com and placyou.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.placyou.com and placyou.com to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 3 years ago

Expires 2 years ago

Your domain is the human-readable address of your website on the Internet.

It looks like placyou.com is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.

Do you know that you can register placyou.com for up to 10 years? By doing so, you will show the world that you are serious about your business.


Mobile visits

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Mobile Rendering

placyou.com on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
placyou.net Available. Register it now!
placyou.org Available. Register it now!
placyou.info Available. Register it now!
placyou.biz Available. Register it now!
placyou.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
placyku.com Available. Register it now!
plzcyou.com Available. Register it now!
pkacyou.com Available. Register it now!
plac7ou.com Available. Register it now!
placyiu.com Available. Register it now!
plac6ou.com Available. Register it now!
pplacyou.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when placyou.com goes down.
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Server IP

Server location: Victoria

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 years ago.

The certificate issuer is COMODO CA Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for placyou.com.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with placyou.com and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @placyou is available. Register it now!

We couldn't find a Twitter account for placyou.com. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter


Local Directories

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Keyword Tool

Google Ranking

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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