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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Rick Simmons Rick Simmons
Oreland (PA)


Title Tag

Planeta Bebê - O Portal da Mulher e da Gestante

Length: 47 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Aqui você encontra tudo sobre o seu bebê, sua saúde e sua gravidez. Esclareça suas dúvidas, planeje sua gravidez e realize o seu sonho de ser mãe.

Length: 146 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Planeta Bebê - O Portal da Mulher e da Gestante


Aqui você encontra tudo sobre o seu bebê, sua saúde e sua gravidez. Esclareça suas dúvidas, planeje sua gravidez e realize o seu sonho de...

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


We did not find HTML headings (<H1> to <H6>) on this page.


Your website does not use HTML headings (<H1> to <H6>) or it has far too many HTML headings.

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • você 10
  • gravidez 10
  • site 7
  • bebê 6
  • não 5
  • seja 3
  • uso 3
  • parto 3
  • termos 3
  • semanas 3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
você 10
gravidez 10
site 7
bebê 6
não 5
Keywords (2 words) Freq Title Desc <H>
conteúdo site 3
termos uso 3
exames pré-concepcionais 2
teste gravidez 2
período fértil 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 29 images on this web page.

29 ALT attributes are empty or missing.

  • http://planetabebe.com.br/banners/banner_anuncieaqui4.gif
  • http://planetabebe.com.br/images/imghome23.png
  • http://planetabebe.com.br/images/imghome25.png
  • http://planetabebe.com.br/images/imghome16.png
  • http://planetabebe.com.br/images/imghome17.png
  • http://planetabebe.com.br/images/imghome12.png
  • http://planetabebe.com.br/images/imghome14.png
  • http://planetabebe.com.br/images/imghome06.png
  • http://planetabebe.com.br/images/imghome15.png
  • http://planetabebe.com.br/images/imghome07.png
  • http://planetabebe.com.br/images/imghome05.png
  • http://planetabebe.com.br/images/imghome04.png
  • http://planetabebe.com.br/images/imghome08.png
  • http://planetabebe.com.br/images/imghome10.png
  • http://planetabebe.com.br/images/imghome13.png
  • http://planetabebe.com.br/images/imghome09.png
  • http://planetabebe.com.br/images/imghome11.png
  • http://planetabebe.com.br/banners/banner_especialistas.gif
  • http://planetabebe.com.br/banners/banner_liberdade_expressao.gif
  • http://planetabebe.com.br/banners/banner_balcaobebe.gif
  • http://planetabebe.com.br/banners/banner_cartaomedico.gif
  • http://planetabebe.com.br/banners/banner_forum.gif
  • http://planetabebe.com.br/banners/banner_enxovalbebe.gif
  • http://planetabebe.com.br/banners/banner_anuncieaqui3.gif
  • http://planetabebe.com.br/banners/banner_fotosforever.gif
  • http://planetabebe.com.br/banners/banner_superane.gif

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!


Be sure that www.planetabebe.com.br and planetabebe.com.br are not running in parallel.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

You should first set your preferred domain in Google Search Console (formerly Webmaster Tools), then use a 301 redirect to divert traffic from your non-preferred domain.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Perfect, your URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://planetabebe.com.br/mae_canguru.php
  • http://planetabebe.com.br/periodo_fertil1.php
  • http://planetabebe.com.br/exames_preconcepcionais1.php
  • http://planetabebe.com.br/teste_gravidez1.php
  • http://planetabebe.com.br/escolhendo_obstetra1.php
  • http://planetabebe.com.br/meses_semanas1.php
  • http://planetabebe.com.br/sintomas_gravidez1.php
  • http://planetabebe.com.br/mitos_verdades1.php
  • http://planetabebe.com.br/lista_maternidade1.php
  • http://planetabebe.com.br/cuidados_recemnascido1.php
  • http://planetabebe.com.br/balcao_bebe1.php
  • http://planetabebe.com.br/enxoval_bebe1.php
  • http://planetabebe.com.br/quem_somos1.php
  • http://planetabebe.com.br/termos_de_uso1.php
  • http://planetabebe.com.br/politica_privacidade1.php
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.


Mobile visits

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Mobile Rendering

planetabebe.com.br on an iPhone
planetabebe.com.br on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.




Length: 11 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Page Size

55.9 KB (World Wide Web average is 2 Mb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.04 second(s) (53.66 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.


Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Declared: Portuguese (Brazil)

Detected: Portuguese


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Domain Availability

Domains (TLD) Status
planetabebe.com Expires a year ago
planetabebe.net Expires a year ago
planetabebe.org Available. Register it now!
planetabebe.info Available. Register it now!
planetabebe.biz Available. Register it now!
planetabebe.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
olanetabebe.com.br Available. Register it now!
pkanetabebe.com.br Available. Register it now!
plznetabebe.com.br Available. Register it now!
plabetabebe.com.br Available. Register it now!
planetabebr.com.br Available. Register it now!
planetanebe.com.br Available. Register it now!
planetavebe.com.br Available. Register it now!

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when planetabebe.com.br goes down.
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Server IP

Server location: CAXIAS DO SUL


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


HTML 4.01 Transitional


The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: ISO-8859-1


Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

The data relating to the Facebook Page is publicly available.


Local Directories

Upgrade to see the latest reviews of planetabebe.com.br in local directories
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SERP Checker

Google™ Ranking

Upgrade to monitor planetabebe.com.br’s Google ranking for custom keywords
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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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