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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
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SEO

Title Tag

Play.com – Great prices on Blu-rays, DVDs, CDs, Games, Clothing, Toys & more.

Length: 77 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Play.com - Buy DVDs, Blu-rays, CDs, Video Games, Clothing, Toys, Gadgets, Electronics and more. With great prices and free delivery to the UK and Europe, shop now on Play.com for movies, games, music, clothes, gifts and much more.

Length: 230 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Play.com – Great prices on Blu-rays, DVDs, CDs, Games, Clothing, Toys & more.

www.play.com/

Play.com - Buy DVDs, Blu-rays, CDs, Video Games, Clothing, Toys, Gadgets, Electronics and more. With great prices and free delivery to the UK and Europe, shop now...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 1 122 0 0
<H1>
<H2> Check out our Bestsellers
<H3> Nursery &amp; Furniture
<H3> Nappies and Bathtime
<H3> Books
<H3> Pushchairs &amp; Buggies
<H3> Car Seats &amp; Carriers
<H3> Playtime
<H3> Weaning &amp; Mealtime
<H3> Health &amp; Safety
<H3> Go to Baby Homepage
<H3> Books
<H3> eReaders
<H3> Shop by Genre
<H3> More Genres
<H3> Go to Books Homepage
<H3> Ladies Clothing
<H3> Ladies Footwear
<H3> Ladies Accessories
<H3> Go to Womans Homepage
<H3> Mens Clothing
<H3> Mens Footwear
<H3> Mens Accessories
<H3> Go to Mens Homepage
<H3> Girls Clothing
<H3> Go to Girls Homepage
<H3> Boys Clothing
<H3> Go to Boys Homepage
<H3> Luggage
<H3> DVD
<H3> Go to DVD Homepage
<H3> Blu-ray
<H3> Go to Blu-ray Homepage
<H3> Video Games
<H3> Go to Games Homepage
<H3> Music
<H3> Go to Music Homepage
<H3> Watch on Demand
<H3> Gifts & Gadgets
<H3> Shop By Recipient
<H3> Shop By Price
<H3> Shop By Category
<H3> Go to Gifts &amp; Gadgets Homepage
<H3> Beer, Wine &amp; Spirits
<H3> Gift Food &amp; Hampers
<H3> Go to Groceries Homepage
<H3> Chocolate
<H3> Sweets
<H3> Baking Supplies
<H3> Health &amp; Beauty
<H3> Fragrances
<H3> Beauty
<H3> Hair Care
<H3> Healthcare
<H3> More Healthcare
<H3> Toiletries
<H3> Haberdashery
<H3> Knit &amp; Stitch
<H3> Papercraft
<H3> Hobbies
<H3> Art Store
<H3> Jewellery Making
<H3> Go to Hobbies Homepage
<H3> Kitchen
<H3> Furniture
<H3> Homeware
<H3> Bathroom
<H3> Laundry &amp; Cleaning
<H3> Lighting
<H3> Garden &amp; Outdoors
<H3> Ladies Jewellery
<H3> Mens Jewellery
<H3> Kids Jewellery
<H3> Go to Jewellery &amp Watches Homepage
<H3> Car &amp; Motorbike Care
<H3> Car Accessories
<H3> Breakdown &amp; Emergency
<H3> Wiper Blades &amp; Batteries
<H3> Oils &amp; Fluids
<H3> Transporting &amp; Storage
<H3> Car Rims &amp;Alloys
<H3> Navigation Devices
<H3> Go to Motoring Homepage
<H3> Brass Instruments
<H3> Wind Instruments
<H3> String Instruments
<H3> Guitars
<H3> Keys
<H3> Drums &amp; Percussion
<H3> Karaoke
<H3> PA &amp; Live Sound Equipment
<H3> Studio &amp; Recording Equipment
<H3> Dogs
<H3> Cats
<H3> Small Animals
<H3> Birds
<H3> Fish
<H3> Reptiles &amp; Amphibians
<H3> Go to Pets Homepage
<H3> Pick a Sport
<H3> Nutrition Products
<H3> Footwear
<H3> Go to Sports &amp; Homepage
<H3> Electronics
<H3> Computing
<H3> Accessories
<H3> Mobile
<H3> Office
<H3> Highlights
<H3> Shop By Age
<H3> Shop by Price
<H3> Top Brands
<H3> Toy Categories
<H3> More Categories
<H3> Go to Toys Homepage
<H3> Explore the Marketplace
<H3> Featured Merchants
<H3> Play.com Cookie Policy
<H3> Categories
<H3> Customer Services
<H3> Merchant Services
<H3> News
<H3> Rakuten Group
<H3> Mobile
and 121 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • see 61
  • accessories 24
  • jewellery 16
  • health 14
  • games 13
  • food 13
  • shop 12
  • footwear 11
  • toys 11
  • care 10

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
see 61
accessories 24
jewellery 16
health 14
games 13
Keywords (2 words) Freq Title Desc <H>
top sellers 7
pre-order chart 5
chart top 5
releases pre-order 5
sellers pre-owned 5

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 80 images on this web page.

17 ALT attributes are empty or missing.

http://c.playserver1.com/SiteCSS/Play/Live2/2014072901/images/play.gif
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-baby.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-books.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-clothing.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-games.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-gifts.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-groceries.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-health.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-hobbies.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-home.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-jewellery.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-motoring.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-instruments.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-pets.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-spod.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-tech.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-toys.png
and 12 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,027,250    1,027,250

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

We've discovered %(IndexedPagesCount)s pages on %(domain)s in Google's index.

To make sure all of the pages on %(domain)s are crawled and indexed, create and submit an XML sitemap to the major search engines. Building backlinks to your internal pages will also help search engines find, crawl and index them. Nofollow links from reputable forums, discussion boards and social media will also help crawlers find and index your pages.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.play.com and play.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.play.com and play.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters. URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters
.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.play.com/dvd_bargains.html
http://www.play.com/blu_ray_bargains.html
http://www.play.com/Music/CD_Bargains.html
http://www.play.com/Helpdesk/Help_with_Vouchers_and_Recommend_a_Friend/Promotional_and_Discount_Vouchers.aspx
http://www.play.com/mobile_app.html

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.play.com/dvd_bargains.html as all one word. Use hyphens in your URLs instead: http://www.play.com/dvd-bargains.html.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 23 years ago

Expires 3 years ago

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on play.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

play.com on an iPhone
play.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Usability

URL

play.com

Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
play.net Expires 2 years ago
play.org This domain is booked