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Marketing Checklist

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Jessica Lewis Jessica Lewis
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SEO

Title Tag

Play.com – Great prices on Blu-rays, DVDs, CDs, Games, Clothing, Toys & more.

Length: 77 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Play.com - Buy DVDs, Blu-rays, CDs, Video Games, Clothing, Toys, Gadgets, Electronics and more. With great prices and free delivery to the UK and Europe, shop now on Play.com for movies, games, music, clothes, gifts and much more.

Length: 230 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Play.com – Great prices on Blu-rays, DVDs, CDs, Games, Clothing, Toys & more.

www.play.com/

Play.com - Buy DVDs, Blu-rays, CDs, Video Games, Clothing, Toys, Gadgets, Electronics and more. With great prices and free delivery to the UK and Europe, shop now...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 1 122 0 0
<H1>
<H2> Check out our Bestsellers
<H3> Nursery &amp; Furniture
<H3> Nappies and Bathtime
<H3> Books
<H3> Pushchairs &amp; Buggies
<H3> Car Seats &amp; Carriers
<H3> Playtime
<H3> Weaning &amp; Mealtime
<H3> Health &amp; Safety
<H3> Go to Baby Homepage
<H3> Books
<H3> eReaders
<H3> Shop by Genre
<H3> More Genres
<H3> Go to Books Homepage
<H3> Ladies Clothing
<H3> Ladies Footwear
<H3> Ladies Accessories
<H3> Go to Womans Homepage
<H3> Mens Clothing
<H3> Mens Footwear
<H3> Mens Accessories
<H3> Go to Mens Homepage
<H3> Girls Clothing
<H3> Go to Girls Homepage
<H3> Boys Clothing
<H3> Go to Boys Homepage
<H3> Luggage
<H3> DVD
<H3> Go to DVD Homepage
<H3> Blu-ray
<H3> Go to Blu-ray Homepage
<H3> Video Games
<H3> Go to Games Homepage
<H3> Music
<H3> Go to Music Homepage
<H3> Watch on Demand
<H3> Gifts & Gadgets
<H3> Shop By Recipient
<H3> Shop By Price
<H3> Shop By Category
<H3> Go to Gifts &amp; Gadgets Homepage
<H3> Beer, Wine &amp; Spirits
<H3> Gift Food &amp; Hampers
<H3> Go to Groceries Homepage
<H3> Chocolate
<H3> Sweets
<H3> Baking Supplies
<H3> Health &amp; Beauty
<H3> Fragrances
<H3> Beauty
<H3> Hair Care
<H3> Healthcare
<H3> More Healthcare
<H3> Toiletries
<H3> Haberdashery
<H3> Knit &amp; Stitch
<H3> Papercraft
<H3> Hobbies
<H3> Art Store
<H3> Jewellery Making
<H3> Go to Hobbies Homepage
<H3> Kitchen
<H3> Furniture
<H3> Homeware
<H3> Bathroom
<H3> Laundry &amp; Cleaning
<H3> Lighting
<H3> Garden &amp; Outdoors
<H3> Ladies Jewellery
<H3> Mens Jewellery
<H3> Kids Jewellery
<H3> Go to Jewellery &amp Watches Homepage
<H3> Car &amp; Motorbike Care
<H3> Car Accessories
<H3> Breakdown &amp; Emergency
<H3> Wiper Blades &amp; Batteries
<H3> Oils &amp; Fluids
<H3> Transporting &amp; Storage
<H3> Car Rims &amp;Alloys
<H3> Navigation Devices
<H3> Go to Motoring Homepage
<H3> Brass Instruments
<H3> Wind Instruments
<H3> String Instruments
<H3> Guitars
<H3> Keys
<H3> Drums &amp; Percussion
<H3> Karaoke
<H3> PA &amp; Live Sound Equipment
<H3> Studio &amp; Recording Equipment
<H3> Dogs
<H3> Cats
<H3> Small Animals
<H3> Birds
<H3> Fish
<H3> Reptiles &amp; Amphibians
<H3> Go to Pets Homepage
<H3> Pick a Sport
<H3> Nutrition Products
<H3> Footwear
<H3> Go to Sports &amp; Homepage
<H3> Electronics
<H3> Computing
<H3> Accessories
<H3> Mobile
<H3> Office
<H3> Highlights
<H3> Shop By Age
<H3> Shop by Price
<H3> Top Brands
<H3> Toy Categories
<H3> More Categories
<H3> Go to Toys Homepage
<H3> Explore the Marketplace
<H3> Featured Merchants
<H3> Play.com Cookie Policy
<H3> Categories
<H3> Customer Services
<H3> Merchant Services
<H3> News
<H3> Rakuten Group
<H3> Mobile
and 121 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • see 61
  • accessories 24
  • jewellery 16
  • health 14
  • food 13
  • shop 12
  • footwear 11
  • toys 11
  • games 11
  • care 10

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 79 images on this web page.

17 ALT attributes are empty or missing.

http://c.playserver1.com/SiteCSS/Play/Live2/2014072901/images/play.gif
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-baby.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-books.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-clothing.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-games.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-gifts.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-groceries.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-health.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-hobbies.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-home.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-jewellery.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-motoring.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-instruments.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-pets.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-spod.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-tech.png
http://i.playserver1.com/newimages/2014/Global/DROPDOWN-NAV/Rebrand-Header-dropdown-toys.png
and 12 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,027,250    1,027,250

We've discovered 1,027,250 pages in Google's index for play.com.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

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