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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Rick Simmons Rick Simmons
Oreland (PA)


Title Tag

Agencja Doradztwa Personalnego, Giełda Pracy - Polski HR

Length: 56 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Polski HR - profesjonalna agencja doradztwa personalnego. Z nami znajdziesz pracę dla siebie. Nasza giełda pracy to sprawdzone i aktualne oferty. Sprawdź!

Length: 154 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Agencja Doradztwa Personalnego, Giełda Pracy - Polski HR


Polski HR - profesjonalna agencja doradztwa personalnego. Z nami znajdziesz pracę dla siebie. Nasza giełda pracy to sprawdzone i aktualne oferty. Sprawd...

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
1 0 0 0 0
<H1> Agencja doradztwa personalnego

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • małopolskie 77
  • śląskie 48
  • konsultant 40
  • oferta 27
  • mazowieckie 27
  • jakości 26
  • pracownik 25
  • kontroler 24
  • inwentaryzacji 23
  • dedykowana 23

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
małopolskie 77
śląskie 48
konsultant 40
oferta 27
mazowieckie 27
Keywords (2 words) Freq Title Desc <H>
oferta dedykowana 23
inwentaryzacji lutego 22
prowadzenie inwentaryzacji 22
orzeczoną niepełnosprawnością 22
kontroler jakości 19

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 42 images on this web page.

20 ALT attributes are empty or missing.

  • http://www.polskihr.com.pl/_i/phr/flag-en.png
  • http://www.polskihr.com.pl/_i/phr/flag-pl.png
  • http://www.polskihr.com.pl/_i/phr_new/news_icons/2.png
  • http://www.polskihr.com.pl/_i/phr_new/news_icons/5.png
  • http://www.polskihr.com.pl/_i/phr_new/news_icons/4.png
  • http://www.polskihr.com.pl/_i/ajax-loader.gif
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/34_nowy.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/32_new.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/hd_nowy.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/29_new.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/26_new.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/10_new.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/13_new.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/12_new.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/15_new.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/14_new.png
  • http://www.polskihr.com.pl/_i/phr_new/footer_logos/logotypy_resized/11_new.png

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Great, your website directs www.polskihr.com.pl and polskihr.com.pl to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization



Be careful, your server IP is not forwarding to your website's domain name. Search engines like Google™ are now able to index your website with its IP instead of its domain name. This will result in duplicate content.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.


Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.polskihr.com.pl/c111,o_holdingu.html
  • http://www.polskihr.com.pl/c113,nasza_filozofia.html
  • http://www.polskihr.com.pl/c114,historia_holdingu.html
  • http://www.polskihr.com.pl/c115,nasze_spolki.html
  • http://www.polskihr.com.pl/c117,korzysci_dla_firm.html
  • http://www.polskihr.com.pl/c118,warto_byc_z_nami.html
  • http://www.polskihr.com.pl/c119,wsparcie_holdingu.html
  • http://www.polskihr.com.pl/akademia_rekrutera
  • http://www.polskihr.com.pl/c238,leasing_pracowniczy.html
  • http://www.polskihr.com.pl/c239,telewsparcie_sprzedazy.html
  • http://www.polskihr.com.pl/c240,doradztwo_personalne.html
  • http://www.polskihr.com.pl/c246,optymalizacja_kosztow_zatrudnienia_w_firmie.html
  • http://www.polskihr.com.pl/c247,leasing_promotorow_i_hostess.html
  • http://www.polskihr.com.pl/c250,praca_czasowa.html
  • http://www.polskihr.com.pl/c251,outsourcing_sprzedazy.html
  • http://www.polskihr.com.pl/c252,outsourcing_ksiegowosci.html
  • http://www.polskihr.com.pl/c253,outsourcing_w_finansach_ubezpieczeniach_i_bankow.html
  • http://www.polskihr.com.pl/c254,leasing_pracownikow_branzy_horeca.html
  • http://www.polskihr.com.pl/c256,outsourcing_kadr_i_plac.html
  • http://www.polskihr.com.pl/c257,optymalizacja_kosztow_pfron.html
  • http://www.polskihr.com.pl/c259,executive_search.html
  • http://www.polskihr.com.pl/c301,leasing_pracownikow_przemyslu_ciezkiego.html
  • http://www.polskihr.com.pl/c302,badania_psychologiczne.html
  • http://www.polskihr.com.pl/c303,leasing_pracownikow_branzy_medycznej.html
  • http://www.polskihr.com.pl/a1268,rekrutacja_spolecznie_odpowiedzialna.html
  • http://www.polskihr.com.pl/c315,akademia_rekrutera_polskiego_hr.html
  • http://www.polskihr.com.pl/c249,hrbiznes_pl.html
  • http://www.polskihr.com.pl/files/Katalog_PHR.pdf
  • http://www.polskihr.com.pl/a1427,hanna_listek_dla_gazetapraca_pl.html
  • http://www.polskihr.com.pl/a1423,uslugi_a_trybutu_wsrod_najlepszych_produktow_dla_biznesu_.html
  • http://www.polskihr.com.pl/a1409,wystep_karoliny_serwanskiej_na_antenie_tvp_2.html
  • http://www.polskihr.com.pl/a1399,nowa_strona_horeca_service_polski_hr_.html
  • http://www.polskihr.com.pl/a1398,jak_sobie_radzic_z_wypaleniem_zawodowym_wskazowek_udziela_hanna_listek_.html
  • http://www.polskihr.com.pl/a1387,wystep_bartosza_kaczmarczyka_i_hanny_listek_na_antenie_tvp_krakow_.html
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 6 years ago

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Consider starting a blog


Mobile visits

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Mobile Rendering

polskihr.com.pl on an iPhone
polskihr.com.pl on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 8 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Add a Favicon

Page Size

177.6 KB (World Wide Web average is 2 Mb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.31 second(s) (135.82 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.


Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Declared: Missing

Detected: Polish


You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
polskihr.com Available. Register it now!
polskihr.net Available. Register it now!
polskihr.org Available. Register it now!
polskihr.info Available. Register it now!
polskihr.biz Available. Register it now!
polskihr.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
ploskihr.com.pl This domain is booked
polskih5.com.pl This domain is booked
pokskihr.com.pl This domain is booked
polskjhr.com.pl This domain is booked
poldkihr.com.pl This domain is booked
p0lskihr.com.pl This domain is booked
olskihr.com.pl This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when polskihr.com.pl goes down.
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Server IP

Server location: Szczecin


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Transitional


The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Directory Browsing



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature


Turning off your server signature is highly recommended to ensure the security of your website.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.home.pl.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 2 years.

The certificate issuer is GeoTrust Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @PolskiHR is booked and it is linked to your website.

3 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter


Local Directories

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SERP Checker

Google™ Ranking

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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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