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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Selinsgrove (PA)
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SEO

Title Tag

Szybka pożyczka gotówkowa przez internet | Provident Polska

Length: 59 character(s)

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Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Oferujemy szybkie pożyczki gotówkowe z ekspresową dostawą do domu. Złóż wniosek on-line lub zadzwoń 600 400 300.

Length: 112 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Szybka pożyczka gotówkowa przez internet | Provident Polska

www.provident.pl/

Oferujemy szybkie pożyczki gotówkowe z ekspresową dostawą do domu. Złóż wniosek on-line lub zadzwoń 600 400 300.

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This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
15 1 14 1 0
<H3> 600 400 300
<H3>
<H3>
<H3>
<H3> Pakiet Elastyczny
<H3> Obsługa domowa
<H3> Przelew
<H3>
<H3> Pakiet Standard
<H3> Pakiet Standard Plus
<H3> Aktualności
<H3> O Firmie
<H3> Produkty
<H3> Dokumenty i regulaminy
<H1> We know what money means to you
<H1> We know what money means to you
<H1>
<H1>
<H1>
<H1> Pożyczka Samoobsługowa
<H1> Pożyczka Konsolidacyjna z Pakietem Elastycznym
<H1> Obsługa domowa
<H1> Przelew
<H1> Pożyczka Dopasowana
<H1> Pożyczka Konsolidacyjna z Pakietem Standard
<H1> Pożyczka Konsolidacyjna z Pakietem Standard Plus
<H1> Obsługa Klienta
<H1> FAQ
<H1> Co nas wyróżnia?
<H4> ILE PIENIĘDZY CHCESZ POŻYCZYĆ?
<H2> Nasze strony internetowe wykorzystują pliki cookies
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HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • pożyczki 36
  • pożyczka 20
  • dla 18
  • rrso 12
  • konto 11
  • provident 11
  • kwota 10
  • wynosi 9
  • rat 9
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
pożyczki 36
30
pożyczka 19
dla 18
rrso 12
Keywords (2 words) Freq Title Desc <H>
dla pożyczki 8
pożyczka konsolidacyjna 6
provident polska 6
całkowita kwota 6
dla firm 5
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 4 images on this web page.

No ALT attributes are empty or missing.

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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

8,507    8,507
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.provident.pl and provident.pl as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.provident.pl and provident.pl to the same site.

Redirect non-www to www

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

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XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

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Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 3 years ago

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Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We have not found a Blog on this website.

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In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile-friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

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Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

provident.pl on an iPhone
provident.pl on an iPad
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80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Reduce server response time

Prioritize visible content

Leverage browser caching

Minify CSS

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Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

provident.pl

Length: 9 character(s)

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

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404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like your site doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Page Size

63 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.81 second(s) (676.05 kB/s)

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Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Declared: Polish

Detected: Polish

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Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
provident.com Expires in 9 years
provident.net Expires in 2 months
provident.org This domain is booked
provident.info This domain is booked
provident.biz Expires in 3 months
provident.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
providentt.pl This domain is booked
provid4nt.pl This domain is booked
provideny.pl This domain is booked
provid3nt.pl This domain is booked
providrnt.pl This domain is booked
prvoident.pl This domain is booked
provideent.pl This domain is booked
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

21%    21%

Vendor reliability

21%    21%

Privacy

21%    21%

Child safety

18%    18%
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This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when provident.pl goes down.
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Server IP

149.126.72.94

Server location: Amsterdam

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 10 Errors, 28 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

No

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Turning off your server signature is highly recommended to ensure the security of your website.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 2 years.

The certificate issuer is GlobalSign nv-sa.

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Provident Facebook Page

Likes117,833

Were here341

Talking About4,180

Checkins341

URL
Name
Provident
About
Nuestro horario de atención en Facebook es de lunes a viernes de 9:00 a 18:00 hrs.

Solicita un préstamo en www.provident.com.mx/landing_form
Mission
En Provident México, no sólo otorgamos préstamos en efectivo, también nos preocupamos por tratar a nuestros clientes como nos gustaría ser tratados; es por eso que nos basamos en tres valores principales al momento de servirte:

Respeto
Somos justos y tratamos a otros como nos gustaría ser tratados.
Respondemos apropiadamente con cualquier persona con la que tratamos.
Le damos valor a la gente y a sus puntos de vista.

Responsabilidad
Actuamos y prestamos de forma responsable.
Somos minuciosos, reflexivos y precisos en nuestro trabajo.
Estamos comprometidos a construir relaciones a largo plazo con nuestros clientes.

Transparencia
Somos claros, abiertos y accesibles.
La confianza es el centro de todas nuestras relaciones.
Creemos en lo que hacemos.
Meta Description
Provident pertenece al grupo International Personal Finance plc, el cual cuenta con más de 130 años de experiencia en la prestación de servicios financieros personalizados en Gran Bretaña y con presencia internacional desde 1998.

Nuestro compromiso con la comunidad es parte fundamental de nuestro negocio y por 8° año consecutivo hemos sido reconocidos como “Empresa Socialmente Responsable” por el Centro Mexicano de Filantropía y por tercera ocasión en 2012 Provident México obtuvo la certificación en el “Modelo de Equidad de Género” que otorga el Gobierno Federal a través del Instituto Nacional de las Mujeres.

Provident México, S.A. de C.V. (en adelante Provident) es una Sociedad Anónima de Capital Variable dedicada a brindar soluciones financieras a través de préstamos personales simples, accesibles y flexibles, los cuales se entregan a domicilio de manera rápida y por tal motivo, es considerada una entidad comercial para efectos de la Ley para la Transparencia y Ordenamiento de los Servicios Financieros. En consecuencia y en cumplimiento al artículo 32 de la Ley Federal de Protección al Consumidor, Provident informa que para efectos de reconocimiento y clasificación del negocio en redes sociales y otros mecanismos de comunicación, y por lo limitado del catálogo que aparece en esta página, Provident se incorporó al rubro de “Bancos” e “Instituciones Financieras” por ser el que más se asemeja a las actividades que realiza, sin que esto se traduzca en un cambio tanto de su figura como de su naturaleza jurídica.

La reproducción de billetes y monedas está autorizada por la SHCP mediante oficios UBVA/DGABV/220/2015, UBVA/DGABV/351/2015, UBVA/DGABV/694/2015.
Products
Préstamos de $1,000 a $10,000
Sin cargos ocultos
Pagos fijos en pequeñas cuotas semanales
Sin aval
Lo llevamos a tu casa
Address
Puebla
Mexico
Phone
01800 633 11 11
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @provident is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
167
Tweets
570
Bio
marketing, PR consulting firm in St. Paul, MN, socializing your media since 2001.
Location
St. Paul, MN
Created
9 years ago
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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of provident.pl in local directories
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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor provident.pl’s Google ranking for custom keywords
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Visitors

Traffic Estimations

High    High
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This shows your estimated traffic compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

185,379th most visited website in the World

3,047th most visited website in  Poland

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Poland provident.pl This domain is booked
Ukraine provident.ua This domain is booked
United Kingdom provident.co.uk This domain is booked
Germany provident.de This domain is booked
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.