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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
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SEO

Title Tag

Citroën Service

Length: 15 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Missing

The meta description for peugeot.com is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
1 1 1 1 1
<H1> Service Box
<H2> Opérateurs Indépendants
<H3> Ce site est destiné aux professionnels de la réparation automobile*.
<H4> Il permet de consulter et de commander
<H5> *Réparateurs indépendants
and 2 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • english 7
  • français 6
  • español 5
  • deutsch 3
  • nederlands 2
  • service 2
  • português 2
  • france 2
  • documentation 2
  • suomi 2

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
english 7
français 6
español 5
deutsch 3
nederlands 2
Keywords (2 words) Freq Title Desc <H>
français france 2

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 3 images on this web page.

3 ALT attributes are empty or missing.

http://public.servicebox.peugeot.com/ressource/5.2.5/images/bandiere/fr.gif
http://public.servicebox.peugeot.com/ressource/5.2.5/images/AP/logo.gif
http://public.servicebox.peugeot.com/login/Fond_Login.jpg

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 3 images on peugeot.com. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

6,001    6,001

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.public.servicebox.peugeot.com and public.servicebox.peugeot.com as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.public.servicebox.peugeot.com and public.servicebox.peugeot.com to the same URL. It is crucial that you fix this.

Set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked peugeot.com/robots.txt didn't find a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

Missing

We checked peugeot.com but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.
Normally, your XML sitemap would be found at peugeot.com/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on peugeot.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

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Mobile Friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Rendering

public.servicebox.peugeot.com on an iPhone
public.servicebox.peugeot.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Perfect, the most important buttons/links are large enough to be tapped easily.

Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

The text on peugeot.com is too small, impacting your mobile friendliness. To fix this, first make sure your viewport is configured. You can do this using our Mobile Viewport criteria below.

Next, implement the recommendations below:

  • Use a base font size of 16 CSS pixels.
  • Use sizes relative to the base size to define the typographic scale.
  • The general recommendation for spacing between characters is 1.2em.
  • Restrict the number of fonts used and the typographic scale.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content fits within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like peugeot.com could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Speed

Fast    Fast

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Enable compression

Leverage browser caching

Reduce server response time

Your mobile/responsive website is adapted to high latency mobile networks. It is possible to make it even faster using PageSpeed and/or by implementing SPDY protocol.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

public.servicebox.peugeot.com

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like peugeot.com doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: Missing

Detected: French

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in French.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
peugeot.net Expires 11 days ago
peugeot.org Available. Register it now!
peugeot.info This domain is booked
peugeot.biz This domain is booked
peugeot.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
pehgeot.com Available. Register it now!
peugwot.com Available. Register it now!
-eugeot.com Available. Register it now!
peugoet.com This domain is booked
pegueot.com Available. Register it now!
peugeo6.com Available. Register it now!
peugdot.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

84%    84%

Child safety

90%    90%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

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Server IP

81.255.178.17

Server location: Poissy

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all pages from HTTP://www.peugeot.com to HTTPS://www.peugeot.com versions
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register HTTPS://www.peugeot.com in Google & Bing Search Console/Webmaster Tools.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Social Media Engagement

Your homepage is sometimes shared on social networks.

Facebook Shares480

Google™ +4

Linkedin Shares0

Pinterest Shares0

StumbleUpon1

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents engagements from like and share buttons on your site or people copying and pasting your URLs directly into Facebook. It does not count likes and shares from your social media branded pages.

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Peugeot Facebook Page

Were here7,843

Talking About4,315

URL
Name
Peugeot
About
Bienvenue sur la page fan officielle Peugeot internationale // Welcome to the international Peugeot fan Page! http://www.peugeot.com
Mission
Retrouvez toutes les infos exclusives Peugeot ! // Follow exclusive news from Peugeot !
Company overview
Fan Page officielle Peugeot // Official Peugeot Fan Page
Meta Description
Charte de bonne conduite // Code of conduct
| |
| |



Bienvenue sur la page Facebook officielle Peugeot !

Cette page est un espace d’échanges et de partage d’informations dédié aux fans de la marque au Lion.
Vous pouvez y poster des commentaires, photos et vidéos, et dialoguer avec les autres membres. La participation sur le mur est ouverte à tous, à condition de respecter les règles de bonne conduite suivantes :

Est proscrit sur cette page, sans que cette liste ne soit limitative ou exhaustive, tout contenu :
• qui comporte des données personnelles (email, téléphone, etc.) ;
• qui est inexact ou mensonger ;
• qui est de nature publicitaire ou commerciale ;
• qui est de nature violente ou susceptible de porter atteinte au respect et à la dignité de la personne humaine, à l’égalité entre les hommes et les femmes, à la protection des enfants et des adolescents, notamment par la fabrication, le transport et la diffusion de messages à caractère violent ou pornographique ou de nature à porter atteinte à la dignité humaine ;
• qui encourage la commission de crimes et délits ;
• qui encourage des comportements dangereux ou illégaux
• qui incite à la consommation de substances interdites ;
• qui provoque ou peut provoquer la discrimination, la haine, la violence en raison de la race, de l’ethnie ou de la nation ;
• qui est illégal, nuisible, menaçant, abusif, constitutif de harcèlement, diffamatoire, injurieux, vulgaire, obscène, menaçant pour la vie privée d’autrui ou de nature à heurter la sensibilité de certaines personnes ;
• qui induit en erreur d’autres utilisateurs notamment en usurpant le nom ou la dénomination sociale d’autres personnes ;
• qui porte atteinte aux droits de tiers comme, sans que cette liste ne soit limitative, à tout secret de fabrication, secret professionnel, information confidentielle, marque, brevet et d’une manière générale tout droit de propriété industrielle ou intellectuelle ou tout autre droit portant sur une information ou un contenu protégé, ainsi que le droit à la protection de la vie privée et à l’image.
• S’assimilant à du spam, de la publication répétitive de messages identiques ou similaires.
• Tout message hors sujet ou considéré et comme « troll » (message ou personne dont le caractère est susceptible de générer des polémiques ou est excessivement provocateur, sans chercher à être constructif, le troll est une sorte de spam).
Les liens vers des sites personnels ou d’information sont acceptés, sous réserve de validation par notre équipe.

Les administrateurs de la page Facebook Peugeot se réservent le droit de supprimer toute contribution qui ne respecterait pas la présente charte.

Par ailleurs, il est recommandé :
• de vérifier ses sources d’information.
• d’éviter l’écriture SMS et limiter l’usage des majuscules et des signes de ponctuation car ces pratiques nuisent à la lisibilité des messages.

L’équipe Peugeot

▲▼

Welcome to the official Peugeot Facebook page!

This page is a venue for exchanges and the sharing of information dedicated to fans of the Lion brand.
You can use it to post comments, photos and videos, and to discuss with the other members. Participation on the wall is open to everyone, subject to complying with the following good conduct rules:

Though this list is not exhaustive, it is prohibited to post on this page any content that:
• includes personal data (e-mail, telephone, etc.);
• is inaccurate or misleading;
• is of an advertising or commercial nature;
• is of a violent nature or likely to undermine the respect and dignity of human beings, or the equality between men and women, or the protection of children and adolescents, notably through the production, transportation or dissemination of images of a violent or pornographic nature or that would undermine human dignity;
• encourages the committing of crimes and offenses;
• encourages dangerous or illegal behaviour;
• encourages the consumption of prohibited substances;
• provokes or could provoke discrimination, hatred or violence due to race, ethnic origin or national origin;
• is illegal, detrimental, threatening, abusive, harassing, defamatory, insulting, vulgar, obscene, threatening to the privacy of others or likely to offend certain persons;
• misleads other users notably by misappropriating the name or corporate name of other persons;
• undermines the rights of third parties, including but in no way limited to any manufacturing secret, professional secret, confidential information, brand, patent and, in general, any industrial or intellectual property right or any other right relating to protected information or content, as well as the right to the protection of privacy and image rights;
• is similar to spam, including the repetitive publication of identical or similar messages.
• Any message that is off-topic or considered as such, as well as any “troll” (message or person likely to generate arguments or that is excessively provocative, without attempting to be constructive; a troll is a kind of spam).
Links to personal or information sites are accepted, subject to validation by our team.

The administrators of the Peugeot Facebook page reserve the right to delete any contribution that does not comply with the present charter.

Moreover, the following are recommended:
• verifying information sources,
• avoiding the use of SMS writing styles and limiting the use of capital letters or punctuation marks, such as not to hinder the legibility of the messages.


The Peugeot team

http://www.peugeot.com/en/mentions
Products
iOn
107
206+
207
208
308
3008
407 Coupé
RCZ
508
4007
4008
5008
807
We found your brand's Facebook page, but it's not linking to peugeot.com.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with peugeot.com and add a CTA to really maximize your social media marketing efforts.

Twitter™ Account

We couldn't find a Twitter account for peugeot.com. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Google+ Page

This is the Google+ page for peugeot.com. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of public.servicebox.peugeot.com in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor public.servicebox.peugeot.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very High    Very High

This shows your estimated traffic for peugeot.com compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

29,241th most visited website in the World

4,120th most visited website in France

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to peugeot.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
France peugeot.fr This domain is booked
Austria peugeot.at This domain is booked
Italy peugeot.it This domain is booked
Spain peugeot.es Available. Register it now!
Russia peugeot.ru This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.