79 personalized tasks for
online marketing success!
RAK - RAK Petroleum
Length: 19 character(s) (158 pixels)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.
The meta description for rakpetroleum.uk is missing.
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
|<H1>||Regional Heritage. Regional Expertise. World Class Performance.|
|<H6>||RAK Petroleum plc Releases Half-Year Financial Report for the Period Ended 30 June 2017|
|<H6>||RAK Petroleum plc: Results of 2017 Annual General Meeting|
|<H6>||RAK Petroleum plc: Notice of 2017 Annual General Meeting|
Great, your website is structured using HTML headings (<H1> to <H6>).
We found 5 images on this web page.
No ALT attributes are empty or missing.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
Great, a redirect is in place to redirect traffic from your non-preferred domain.
We checked rakpetroleum.uk/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.
No sitemap found in your robots.txt.
We checked the robots.txt file for rakpetroleum.uk but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.
Learn more about adding your XML sitemap to your robots.txt file here.
If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at rakpetroleum.uk/sitemap.xmlMake sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Good, the URLs look clean.
Great, you are not using underscores (these_are_underscores) in your URLs.
Great, you aren't using underscores (these_are_underscores) in your URLs.
Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.
No mobile frameworks have been detected.
Length: 12 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
Great, your website has a favicon.
Here is a way one company used a special favicon to improve user experience.
Great, your website has a custom 404 error page.
Your server responded with the HTTP status code: 404
Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
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Register the various typos of your domain to protect your brand from cybersquatters.
Server location: Oslo
Great, language/character encoding is specified: utf8
Warning! Your website is not SSL secured (HTTPS).