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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)
On-Page

Content

Title Tag

Nitidæ : filières et territoires

Length: 32 character(s) (196 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Nitidæ est née de la fusion de deux associations (Etc Terra et Rongead) en décembre 2017. Son objectif est de concevoir, développer et mener des projets qui associent la préservation de l'environnement et dynamisme économique

Length: 225 character(s) (1,341 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

www.nitidae.org

Nitidæ : filières et territoires

Nitidæ est née de la fusion de deux associations (Etc Terra et Rongead) en décembre 2017. Son objectif est de concevoir, développer et mener des projets qui ...

Mobile Version

https://www.nitidae.org

Nitidæ : filières et territoires

Nitidæ est née de la fusion de deux associations (Etc Terra et Rongead) en décembre 2017. Son objectif est de concevoir, ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
2 3 31 0 0
<H1> Filières & Territoires
<H1> Méthodes & savoir-faire
<H2> Actualités
<H2> Association
<H2> Actions emblématiques
<H3> Des nouvelles du Mont Namuli
<H3> On recrute 4 enquêteurs pour l’évaluation de la consommation de la biomasse énergie autour de Bouaké…
<H3> Etude récente sur la compétitivité de la transformation de cajou au Mozambique réalisée dans le cadre…
<H3> Recrutement au Burkina-Faso: 13 postes à pourvoir pour le projet Wakanda !
<H3> Dona Mena et la culture durable de la noix de cajou au Mozambique
<H3> La blockchain: un secteur cacao indécis, mais une garantie indéniable pour une origine contrôlée
<H3> Reportage vidéo de l'AFD sur la Réserve Nationale de Gilé au Mozambique
<H3> Après le Mont Namuli, Nitidæ et Legado entament leurs premières activités à Ribaue dans la province de…
<H3> Un reportage sur le Bio participatif au Burkina pour des aliments sains et accessibles
<H3> Article scientifique publié sur les méthodes d’estimation et de suivi de la dégradation des terres
<H3> Article scientifique publié sur la modélisation spatiale de la déforestation et dégradation des terres
<H3> Tous unis dans la tempête du Covid-19
<H3> Développer une filière équitable de la noix de cajou au Mozambique
<H3> Sortie du guide sur la méthode d'analyse de marché utilisée par N’Kalô !
<H3> Apiculteurs : de nouveaux gardiens pour la nouvelle aire protégée du Mont Namuli !
<H3> AGROVALOR - Valorisation énergétique des déchets agro-industriels en Côte d'Ivoire
<H3> Cocoa4Future - Durabilité des systèmes de production et dynamiques nouvelles du secteur cacaoyer
<H3> Projet REDD+ de la Mé - Lutte contre la déforestation et la dégradation des forêts de la Mé
<H3> FORECO - Territoires forestiers et filières innovantes pour la forêt et l'économie locale
<H3> ETHICAJOU - Conception d'une chaufferie pour une usine de production de noix de cajou pour Ethiquable au Sénégal
<H3> CERTIBIO - Assistance technique à Ecookim pour la certification et à la production de cacao biologique
<H3> MOZBIO - Appui au développement des communautés riveraines de la Réserve Nationale de Gilé
<H3> PONASI (Dikwé Ni Weogo) - Projet d’appui à l’amélioration du capital naturel du paysage et à l’accroissement de la résilience des communautés riveraines
<H3> RESIST - Accompagnement et appui aux acteurs ciblés de la filière karité
<H3> GAZEL - Valorisation énergétique des déchets des industries agricoles à travers l’appropriation et le déploiement local de gazogènes
<H3> ACAMOZ - Appui à la chaîne de valeur noix de cajou au Mozambique
<H3> SESAME (SESAme Marketing and Exports) - Accroître la capacité des acteurs de la chaîne de valeur du sésame à respecter les normes de qualité des exportations
<H3> ANAGROCLIM - Etude pour la construction d’un modèle de prévisions de récolte de l’anacardier en Côte d’Ivoire
<H3> FOREVALOR - Étude multipays sur la valorisation énergétique de la biomasse forestière résiduelle en Afrique
<H3> LINEN - Guider 2 coopératives de Lin en Normandie pour se mettre en conformité au standard durable 'REEL LINEN CODE' de CottonConnect
<H3> TALAKY - Conservation et valorisation des forêts, Intensification et diversification écologique de l’agriculture, Aménagement concerté durable
and 33 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • article scientifique publié 2
  • dynamisme économique 2
  • mont namuli 4
  • valorisation énergétique 4
  • burkina faso 3
  • communautés riveraines 2
  • déchets agro-industriels 2
  • previous suiv 2
  • réserve nationale 2
  • agriculture biologique 8
  • dona mena 2
  • valeur noix 2
  • article 3
  • publié 3
  • économistes 1
  • expertises 1
  • forestiers 3
  • linen 2
  • nouvelles 2
  • secteur 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 38 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: French

Detected: French

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

We didn't find any web feed URLs on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.

Indexing

URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.rongead.org and rongead.org as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.rongead.org and rongead.org to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

We found a sitemap at:

https://www.nitidae.org/sitemap.xml

It is recommended to add it to your robots.txt file.

While we were able to find an XML sitemap for rongead.org there was no reference to it in your robots.txt file.

Specifying the location of your sitemap in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website. Learn more about adding your XML sitemap to your robots.txt file.

Make sure XML sitemaps only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.

Submit XML sitemaps to both Google Search Console and Bing Webmaster Tools.

Add and Optimize your XML sitemap

Sitemaps Validity

We found 1 sitemap(s) listing 0 URL(s).

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

This page is missing an hreflang pointing to itself.

Alternate URL Hreflang Source
https://www.nitidae.org/ fr HTML
https://www.nitidae.org/en en HTML
The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

rongead.org on an iPhone
rongead.org on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<button id="btn-search" class="SiteHeader-search"> <svg class="icon-search"> 40x29 <button type="submit"> <svg class="icon-search"> <use xlink:href="#icon-
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

Errors
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publisher expects Organization, instead got string.
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NITIDAE.ORG

Accueil

Nitidæ est née de la fusion de deux associations (Etc Terra et Rongead) en décembre 2017. Son objectif est de concevoir, développer et mener des projets qui associent la préservation de l'environnement et dynamisme économique

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og:type article
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og:url https://www.nitidae.org/
og:title Accueil
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og:site_name Nitidæ
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Tag
twitter:card summary
twitter:title Nitidæ : filières et territoires
twitter:description Nitidæ est née de la fusion de deux associations (Etc Terra et Rongead) en décembre 2017. Son objectif est de concevoir, développer et mener des projets qui associent la préservation de l'environnement et dynamisme économique
twitter:url https://www.nitidae.org/
twitter:image https://www.nitidae.org/assets/f1200x630-q85-p1/53ae8ce7/nathan_anderson_183225_unsplash.jpg
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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Domain

Domain Registration

Created 22 years ago

Expires in 5 months

Your domain, rongead.org, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Domain Availability

Domains Status
rongead.com Expires a year ago
rongead.net Available. Register it now!
rongead.info Available. Register it now!
rongead.biz Available. Register it now!
rongead.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
rongeda.org Available. Register it now!
orngead.org Available. Register it now!
rongeaad.org Available. Register it now!
rrongead.org Available. Register it now!
dongead.org Available. Register it now!
rong3ad.org Available. Register it now!
ronead.org Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Traffic Estimations

Very Low    Very Low

This shows your estimated traffic for rongead.org compared to any competitors you have chosen. We use Alexa for this information.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

Upgrade to see the latest reviews of rongead.org in local directories
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Social Profiles

Facebook Page

We couldn't find a Facebook page for rongead.org defined in your structured data.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with rongead.org and add a CTA to really maximize your social media marketing efforts.

Twitter Account

URL
Name
intent
Followers
0
Tweets
0
Created
Invalid date
We couldn't find a Twitter account for rongead.org defined in your structured data. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

LinkedIn Account

We found https://www.linkedin.com/company/nitidae/ on your webpage. If this is your account, add it to your structured data.

We couldn't find a LinkedIn Account for rongead.org defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.

Facebook

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor rongead.org’s Google ranking for custom keywords
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