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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

Delphia Yachts - Главная

Length: 24 character(s) (184 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for delphiayachts.eu is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
1 2 49 0 0
<H1> Delphia Yachts - яхтенная верфь
<H2> Новости »
<H2> Торги и события »
<H3> Moscow Yacht Show
<H3> Beneteau Group
<H3> Helsinki Uiva Flytande 2018
<H3> Boot 2018
<H3> BE1200 выигрывает BOB 2017
<H3> Санкт-Петербургское Боат Шоу 2017
<H3> Helsinki Uiva Flytande 2017
<H3> International Boat Yacht Show - IBYS
<H3> Helsinki International Boat Show 2017
<H3> Boot Düsseldorf 2017
<H3> New boatshows ahead
<H3> Московском Боат Шоу 2016
<H3> Boot 2016
<H3> Escape 1150 Voyage
<H3> Best of Boats 2015 nominations
<H3> "Wind and Water" Boat Show
<H3> Delphia Yachts - 25 Years
<H3> BOOT Düsseldorf 2015
<H3> "За заслуги в развитии туризма"
<H3> BMW Sail Racing Academy & Delphia
<H3> Croatian Boat of the Year 2014
<H3> EYOTY 2014 - Saphire 27
<H3> True Yachts
<H3> 18-26 января Дюссельдорф
<H3> Новинка 2014
<H3> номинация DELPHIA 1080 soley
<H3> Delphia 1080 Soley – Новинка 2013
<H3> Delphia NANO - новый проект судоверфи Delphia Yachts
<H3> Around The World Delphia Project
<H3> Delphia Yachts – лауреат конкурса «POLSKA JAKOŚĆ 2012» (ПОЛЬСКОЕ КАЧЕСТВО 2012)
<H3> Escape 800 – новинка 2012 в модельном ряду верфи Delphia Yachts
<H3> Delphia 31 – новый проект судоверфи Delphia Yachts
<H3> Delphia Yachts – лауреат Золотого Сертификата Честности 2011
<H3> Delphia 47 – лауреат награды «Teraz Polska» (Теперь Польша)
<H3> Мы рады сообщить , что моторная яхта Delphia 1350 еscape
<H3> В феврале 2011г в Москве прошла Международная Московская Выставка Катеров и Яхт в Крокус Экспо.
<H3> 51-я Международная выставка яхт Гамбург 2010
<H3> Верфь Delphia Yachts запустила производство новых лодок- Tender
<H3> DelphiaYachts принимает участие в 3-ей Международной специализированной выставке «Московское Боут Шоу»
<H3> Обновлены интерьеры серии моделей парусных яхт Delphia.
<H3> яхта DELPHIA 47 номинирована на звание “European Yacht Of The Year 2009/2010”
<H3> С 4 по 6 сентября 2009 года в яхт-клубе «Буревестник» г.Москва
<H3> Яхта Delphia 47 удостоена звания Croatian Boat of the year 2009!
<H3> С 17 по 25 января 2009 года прошла юбилейная выставка Boot Dusseldorf
<H3> Delphia 26 выдвинута на звание European Yacht of the Year 2009
<H3> 3-6 июля 2008г в Санкт-Петербурге состоялась выставка "Ботшоу 2008"
<H3> Delphia 47 - новый флагман верфи!
<H3> В апреле 2008г в Москве прошла выставка MIBS2008
<H3> Delphia 33 признана лучшей зарубежной яхтой в США
and 49 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • delphia escape 1080 soley 2
  • delphia 1080 soley 4
  • delphia 29 2
  • delphia 34 2
  • яхта delphia 26 2
  • delphia 26 выдвинута 2
  • delphia yachts kot 2
  • delphia 47 7
  • моторных яхт 2
  • стенд 2
  • croatian boat 3
  • звание european yacht 2
  • delphia yachts 20
  • polska jakość 2012 2
  • парусные яхты 2
  • boat show 4
  • 25 years 2
  • гостей выставки 2
  • true yachts 2
  • european yacht 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 50 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Russian

Detected: Russian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

We found 1 web feed URL(s) on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.ru.delphiayachts.eu and ru.delphiayachts.eu as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.ru.delphiayachts.eu and ru.delphiayachts.eu to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

While we were able to find an XML sitemap for delphiayachts.eu there was no reference to it in your robots.txt file.

Specifying the location of your sitemap in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website. Learn more about adding your XML sitemap to your robots.txt file.

Make sure XML sitemaps only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.

Submit XML sitemaps to both Google Search Console and Bing Webmaster Tools.

Add and Optimize your XML sitemap

Sitemaps Validity

We found 3 sitemap(s) listing 74 URL(s).

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

ru.delphiayachts.eu on an iPhone
ru.delphiayachts.eu on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a href="/home">Главная</a> 68x36 <a href="/o-nas">О компании</a>
<a href="/o-nas">О компании</a> 90x36 <a href="/jachty-zaglowe">Парусные яхты</a>
<a href="/jachty-zaglowe">Парусные яхты</a> 110x36 <a href="/motor-boats">Моторные яхты</a>
<a href="/motor-boats">Моторные яхты</a> 113x36 <a href="/czarter-oferta">Чартер</a>
<a href="/czarter-oferta">Чартер</a> 61x36 <a href="/spotkanie-w-delphii">Яхты использовались</a>
<a href="/spotkanie-w-delphii">Яхты использовались</a> 150x36 <a href="/aktualnosci">События</a>
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like your page could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Twitter Card

We didn't detect any Twitter Card tags on your webpage

Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.

Check out Twitter's Guide to learn how to add Twitter Cards.

Use the validator to check what information will appear when something is shared on Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires in 3 days.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

80%    80%

You could reduce (28.6 KiB) by minifying the asset(s) listed below.

URL Reduction size
/assets/site.css 16.9 KiB (26%)
/javascripts/plugin.js 6.6 KiB (17%)
/stylesheets/plugin.css 5.1 KiB (14%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

27%    27%

You could reduce 73% (527.0 KiB) by compressing the asset(s) listed below.

URL Reduction size
/assets/site.js 380.4 KiB (70%)
/assets/site.css 51.7 KiB (80%)
/javascripts/plugin.js 36.3 KiB (93%)
/stylesheets/plugin.css 33.1 KiB (93%)
/ 25.3 KiB (74%)
and 2 more.
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 66 uncached asset(s) listed below.

URL Freshness lifetime
/assets/site.css Expiration not specified
/assets/site/logo-delphia.png Expiration not specified
/assets/site/lay-ico-facebook.png Expiration not specified
/assets/site/lay-ico-instagram.png Expiration not specified
/assets/site/lay-ico-youtube.png Expiration not specified
/assets/intro/1-delphia-head-true-ramka-en.png Expiration not specified
/assets/intro/2-delphia-head-true-we-build-en.png Expiration not specified
/assets/intro/3-delphia-head-true-we-are-en.png Expiration not specified
/assets/intro/4-delphia-head-true-haslo.png Expiration not specified
/assets/intro/5-delphia-head-true-wire.png Expiration not specified
/system/yacht_images/1724/2b95be4b26_intro.jpg Expiration not specified
/system/yacht_images/2638/cf3bafac55_intro.jpg Expiration not specified
/system/yacht_images/2975/abe214cc29_intro.jpg Expiration not specified
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/system/images/312/aee56cd139_news.jpg Expiration not specified
/assets/site.js Expiration not specified
/assets/site/lay-mnu-background.png Expiration not specified
/assets/site/lay-more5.png Expiration not specified
/assets/site/flag-ru.png Expiration not specified
/assets/intro/0-delphia-head-true-background.jpg Expiration not specified
/assets/site/lay-sub-background.png Expiration not specified
/assets/site/lay-nws-nav.png Expiration not specified
/assets/site/lay-more.png Expiration not specified
/assets/site/lay-btn-submit.png Expiration not specified
/assets/site/lay-more3.png Expiration not specified
/javascripts/ui/i18n/ui.datepicker-ru.js Expiration not specified
/assets/site/lay-orbit-arrow.png Expiration not specified
/assets/orbit/bullets.jpg Expiration not specified
/stylesheets/plugin.css 5 minutes
/javascripts/plugin.js 5 minutes
and 63 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 13 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like delphiayachts.eu doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Domain Availability

Domains Status
delphiayachts.com This domain is booked
delphiayachts.net This domain is booked
delphiayachts.org This domain is booked
delphiayachts.info This domain is booked
delphiayachts.biz This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
delphiayacht.eu Available. Register it now!
delpgiayachts.eu Available. Register it now!
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Delphia Yachts
“By combining our experience
and passion with the best in modern
technology, we at Delphia are proud
to present a range of boats of truly
unique character and style.”
Meta Description
Delphia Yachts Kot Sp. J. was launched in 1990 and has become the largest builder of luxury yachts in Poland. The boats in our fleet range are in length from 7 to 15 meters with detailed specifications unique to the client.

Behind us are more than 25 years of dedication. We have built one of the largest boatyards in CEE. We have manufactured over 25,000 vessels for oceangoing, seagoing and inland use. We have developed over 40 models and created our own marina.

Our yachts are the simplest way to bring passion to life, designed in adherence to nautical standards developed over countless years and built using technologies to ensure uncompromising strength by master craftsmen. We place our focus on sailing properties, production technologies and ergonomic design.

Building a boat is a complex process requiring specialized technical knowledge. Delphia has this knowledge, experience and the advanced technology necessary to build yachts of the highest quality. Each boat leaving the yard is one of a kind, in accordance with each client’s unique specification.

Moreover, Delphia Yachts produces models, moulds and plugs and offers the services with highquality software CATIA and 5-axis machining center providing well-trained staff and high precision. Worthy of note is the large experience and realizations for marine industry, air industry, rail vehicles (train cabs) and many others.
+ 48 87 520 74 00
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