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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

Sable Shortbread Cookies in Kentville, NS - Share the Joy!

Length: 58 character(s) (419 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Sable Shortbread bakes artisan shortbread cookies in small batches using all natural ingredients. We seek out local, organic and fair trade ingredients.

Length: 152 character(s) (869 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version


Sable Shortbread Cookies in Kentville, NS - Share the Joy!

Sable Shortbread bakes artisan shortbread cookies in small batches using all natural ingredients. We seek out local, organic and fair trade ingredients.

Mobile Version


Sable Shortbread Cookies in Kentville, NS - Share the Joy!

Sable Shortbread bakes artisan shortbread cookies in small batches using all natural ingredients. We seek out local, organic...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
3 19 27 0 0
<H1> Events for November 2019
<H1> Location
<H1> Contact
<H2> Uniquely Canadian
<H2> "Warning: I've only tried the ginger shortbread, it was a gift, and...even though I didn't think I would like that kind, I couldn't stop eating them once I'd started. I greedily and out of character refused to share them as there were only 6 in the package after all. Six wee pieces of heavenly goodness. Now I can't forget them. I've got to get some more and feed this new addiction."
<H2> "Lorraine, those are best damn shortbread I have ever had!"
<H2> "Tried your Ginger Ginger cookies at the North Van market last night and they are tremendous!!"
<H2> "You ladies have a lot to answer for!! I ate the whole bag in the car on the way home, got to my driveway and turned right around and cameback for more Pumpkin Spice Shortbread."
<H2> "We could nibble on Sable Shortbread all day! Have you stopped by to pick up a bundle of their cookies yet?! "
<H2> "Oh My Word!!!"
<H2> "The orange crème shortbread is to die for!"
<H2> Events Search and Views Navigation
<H2> Calendar of Events
<H2> Cunard Junior High Christmas Craft Show
<H2> Acadia Christmas Craft Expo
<H2> Craft Nova Scotia Christmas Show
<H2> Acadia Christmas Craft Expo
<H2> Craft Nova Scotia Christmas Show
<H2> Join our Newsletter
<H2> Success!
<H2> Get free shortbread and more...
<H2> You have Successfully Subscribed!
<H3> Our Story
<H3> Contact
<H3> Hours
<H3> Share the Joy
<H3> Upcoming Markets
<H3> Events Search
<H3> Event Views Navigation
<H3> Christmas at the Forum
<H3> Nova Scotia Art and Craft Sale
<H3> Christmas at the Forum
<H3> Nova Scotia Art and Craft Sale
<H3> Christmas at the Forum
<H3> Christmas Craft Village
<H3> Christmas Craft Village
<H3> Christmas Craft Village
<H3> Acadia Christmas Craft Expo
<H3> Craft Nova Scotia Christmas Show
<H3> Cunard Junior High Christmas Craft Show
<H3> Acadia Christmas Craft Expo
<H3> Craft Nova Scotia Christmas Show
<H3> Acadia Christmas Craft Expo
<H3> Craft Nova Scotia Christmas Show
<H3> Jingle & Mingle 2019
<H3> Avon Community Farmers’ Market Christmas & Craft Fair
<H3> RCACS Christmas Craft Fair
<H3> Christmas by the Sea
<H3> Christmas Extravaganza Expo
and 46 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • acadia christmas craft expo 5
  • craft nova scotia christmas 5
  • 437 main street 2
  • nova scotia art 2
  • christmas craft village 3
  • fair trade ingredients 2
  • nova scotia 8
  • sable shortbread 6
  • craft fair 2
  • shortbread cookies 4
  • craft sale 2
  • fair trade 3
  • views navigation 2
  • small batches 3
  • artisan 4
  • natural ingredients 2
  • november 16 3
  • gift sets 2
  • november 17 2
  • events search 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 9 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.sableshortbread.ca and sableshortbread.ca as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.sableshortbread.ca and sableshortbread.ca to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for sableshortbread.ca but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at sableshortbread.ca/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

sableshortbread.ca on an iPhone
sableshortbread.ca on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

Missing 'og:image'


Sable Shortbread Cookies in Kentville, NS - Share the Joy!

Sable Shortbread bakes artisan shortbread cookies in small batches using all natural ingredients. We seek out local, organic and fair trade ingredients.

og:type website
og:url https://sableshortbread.ca/
og:title Sable Shortbread Cookies in Kentville, NS - Share the Joy!
og:description Sable Shortbread bakes artisan shortbread cookies in small batches using all natural ingredients. We seek out local, organic and fair trade ingredients.
og:locale en_US
og:site_name Sable Shortbread
and 1 more.
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 4 months.

The certificate issuer is Sectigo Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

87%    87%

You could reduce (20.2 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

19%    19%

You could reduce 81% (1.6 MiB) by compressing the asset(s) listed below.

URL Reduction size
/wp-content/themes/Divi/style.css 661.0 KiB (90%)
/wp-content/themes/Divi/js/custom.min.js 228.6 KiB (77%)
/ 114.1 KiB (85%)
/wp-content/plugins/dg-divi-carousel//scripts/swiper.min.js 92.4 KiB (74%)
/wp-content/plugins/bloom-3/css/style.css 81.6 KiB (89%)
/wp-includes/js/jquery/jquery.js 61.6 KiB (65%)
/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-full.min.css 39.4 KiB (84%)
/wp-content/plugins/the-events-calendar/common/vendor/momentjs/moment.min.js 33.6 KiB (67%)
/wp-content/cache/et/6/et-core-unified-6-15739206798645.min.css 32.1 KiB (86%)
/wp-content/plugins/the-events-calendar/common/src/resources/css/common.min.css 31.8 KiB (85%)
/wp-content/plugins/the-events-calendar/vendor/jquery/smoothness/jquery-ui-1.8.23.custom.css 26.6 KiB (82%)
/wp-includes/css/dist/block-library/style.min.css 24.0 KiB (84%)
/wp-content/plugins/the-events-calendar/vendor/bootstrap-datepicker/js/bootstrap-datepicker.min.js 22.9 KiB (70%)
/wp-content/plugins/bloom-3/js/custom.js 19.6 KiB (77%)
/wp-includes/css/dashicons.min.css 18.6 KiB (40%)
/wp-content/plugins/events-calendar-pro/src/resources/css/widget-full.min.css 16.8 KiB (85%)
/wp-content/plugins/dg-divi-carousel//styles/swiper.min.css 16.3 KiB (85%)
/wp-content/plugins/events-calendar-pro/src/resources/css/tribe-events-pro-full.min.css 15.1 KiB (81%)
/wp-content/plugins/the-events-calendar/vendor/bootstrap-datepicker/css/bootstrap-datepicker.standalone.min.css 13.9 KiB (86%)
/wp-content/plugins/the-events-calendar/src/resources/js/tribe-events.min.js 12.5 KiB (65%)
/wp-includes/js/wp-emoji-release.min.js 9.0 KiB (67%)
/wp-content/plugins/dg-divi-carousel/styles/style.min.css 7.8 KiB (80%)
/wp-content/plugins/the-events-calendar/src/resources/js/tribe-events-bar.min.js 6.6 KiB (71%)
/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-full-mobile.min.css 6.4 KiB (79%)
/wp-includes/js/jquery/jquery-migrate.min.js 5.9 KiB (60%)
/wp-content/plugins/the-events-calendar/src/resources/js/tribe-events-ajax-calendar.min.js 5.4 KiB (67%)
/wp-content/plugins/bloom-3/js/jquery.uniform.min.js 5.1 KiB (63%)
/wp-content/plugins/events-calendar-pro/src/resources/js/tribe-events-pro.min.js 4.2 KiB (65%)
/wp-content/plugins/the-events-calendar/vendor/php-date-formatter/js/php-date-formatter.min.js 3.8 KiB (58%)
/wp-content/plugins/the-events-calendar/common/src/resources/css/reset.min.css 3.4 KiB (76%)
/wp-content/plugins/events-calendar-pro/src/resources/css/tribe-events-pro-full-mobile.min.css 3.0 KiB (76%)
/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-theme-mobile.min.css 2.4 KiB (81%)
/wp-content/plugins/dg-divi-carousel/scripts/frontend-bundle.min.js 2.2 KiB (60%)
/wp-content/plugins/the-events-calendar/src/resources/js/events-dynamic.min.js 2.1 KiB (73%)
/wp-content/plugins/events-calendar-pro/src/resources/js/widget-calendar.min.js 1.5 KiB (67%)
/wp-content/plugins/bloom-3/js/idle-timer.min.js 1.5 KiB (62%)
/wp-content/plugins/the-events-calendar/vendor/jquery-placeholder/jquery.placeholder.min.js 1.3 KiB (59%)
/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css 1.0 KiB (65%)
and 35 more.
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 58 uncached asset(s) listed below.

URL Freshness lifetime
/wp-content/plugins/the-events-calendar/common/src/resources/css/accessibility.min.css 4 hours
/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-full.min.css 4 hours
/wp-content/plugins/the-events-calendar/vendor/jquery/smoothness/jquery-ui-1.8.23.custom.css 4 hours
/wp-content/plugins/the-events-calendar/vendor/bootstrap-datepicker/css/bootstrap-datepicker.standalone.min.css 4 hours
/wp-content/plugins/events-calendar-pro/src/resources/css/tribe-events-pro-full.min.css 4 hours
/wp-content/plugins/the-events-calendar/common/src/resources/css/reset.min.css 4 hours
/wp-content/plugins/the-events-calendar/common/src/resources/css/common.min.css 4 hours
/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css 4 hours
/wp-includes/css/dist/block-library/style.min.css 4 hours
/wp-content/plugins/dg-divi-carousel//styles/swiper.min.css 4 hours
/wp-content/uploads/wtfdivi/wp_head.css 4 hours
/wp-content/themes/Divi/style.css 4 hours
/wp-content/plugins/dg-divi-carousel/styles/style.min.css 4 hours
/wp-includes/css/dashicons.min.css 4 hours
/wp-includes/js/jquery/jquery.js 4 hours
/wp-includes/js/jquery/jquery-migrate.min.js 4 hours
/wp-content/plugins/the-events-calendar/vendor/bootstrap-datepicker/js/bootstrap-datepicker.min.js 4 hours
/wp-content/plugins/the-events-calendar/vendor/jquery-resize/jquery.ba-resize.min.js 4 hours
/wp-content/plugins/the-events-calendar/vendor/jquery-placeholder/jquery.placeholder.min.js 4 hours
/wp-content/plugins/the-events-calendar/src/resources/js/tribe-events.min.js 4 hours
/wp-content/plugins/events-calendar-pro/src/resources/js/tribe-events-pro.min.js 4 hours
/wp-content/plugins/the-events-calendar/vendor/php-date-formatter/js/php-date-formatter.min.js 4 hours
/wp-content/plugins/the-events-calendar/common/vendor/momentjs/moment.min.js 4 hours
/wp-content/plugins/the-events-calendar/src/resources/js/events-dynamic.min.js 4 hours
/wp-content/plugins/the-events-calendar/src/resources/js/tribe-events-bar.min.js 4 hours
/wp-content/cache/et/6/et-core-unified-6-15739206798645.min.css 4 hours
/staging/wp-content/uploads/2019/10/sableshortbread_menu_logo_small.png 4 hours
/staging/wp-content/uploads/2019/10/shortbread3.jpg 4 hours
/wp-content/uploads/2019/11/Sable-93-square.jpg 4 hours
/staging/wp-content/uploads/2019/10/shortbread2.jpg 4 hours
/staging/wp-content/uploads/2019/10/dots4.png 4 hours
/wp-content/plugins/the-events-calendar/src/resources/images/tribe-loading.gif 4 hours
/wp-includes/js/wp-emoji-release.min.js 4 hours
/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-full-mobile.min.css 4 hours
/wp-content/plugins/events-calendar-pro/src/resources/css/tribe-events-pro-theme-mobile.min.css 4 hours
/wp-content/plugins/events-calendar-pro/src/resources/css/tribe-events-pro-full-mobile.min.css 4 hours
/staging/wp-content/uploads/2019/10/sableshortbread_menu_logo.png 4 hours
/wp-content/uploads/2019/10/sableshortbread_small_logo.png 4 hours
/wp-content/plugins/events-calendar-pro/src/resources/css/widget-full.min.css 4 hours
/wp-content/plugins/bloom-3/css/style.css 4 hours
/wp-content/plugins/the-events-calendar/common/src/resources/js/tribe-common.min.js 4 hours
/wp-content/plugins/the-events-calendar/common/src/resources/js/tooltip.min.js 4 hours
/wp-content/plugins/dg-divi-carousel//scripts/swiper.min.js 4 hours
/wp-content/themes/Divi/js/custom.min.js 4 hours
/wp-content/uploads/wtfdivi/wp_footer.js 4 hours
/wp-content/plugins/dg-divi-carousel/scripts/frontend-bundle.min.js 4 hours
/wp-content/themes/Divi/core/admin/js/common.js 4 hours
/wp-includes/js/wp-embed.min.js 4 hours
/wp-content/plugins/the-events-calendar/src/resources/js/tribe-events-ajax-calendar.min.js 4 hours
/wp-content/plugins/events-calendar-pro/src/resources/js/widget-calendar.min.js 4 hours
/wp-content/plugins/bloom-3/js/jquery.uniform.min.js 4 hours
/wp-content/plugins/bloom-3/js/custom.js 4 hours
/wp-content/plugins/bloom-3/js/idle-timer.min.js 4 hours
/wp-content/uploads/2019/11/Sable-203.jpg 4 hours
/wp-content/themes/Divi/includes/builder/styles/images/subscribe-loader.gif 4 hours
/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-theme-mobile.min.css 4 hours
/staging/wp-content/uploads/2019/10/sable_display.jpg 4 hours
/staging/wp-content/uploads/2019/10/sableshortbread_menu_logo_small.png 4 hours
and 55 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

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Server IP

Server location: Burlington

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 15 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

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