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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Safe Step Walk-In Tub Co. | Best Walk-In Tubs and Showers

Length: 57 character(s)

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Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Safe Step Walk-In Tub Co. is the nation's leading supplier & manufacturer of walk-in bathtubs and showers for the elderly and handicapped.

Length: 138 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Safe Step Walk-In Tub Co. | Best Walk-In Tubs and Showers

www.safesteptub.com/

Safe Step Walk-In Tub Co. is the nation's leading supplier & manufacturer of walk-in bathtubs and showers for the elderly and handicapped.

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This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
4 1 3 2 0
<H6> Call us today at(800) 346-6616
<H6> Call Us Today (800) 346-6616
<H2> Request a Free Estimate
<H1> Learn more about our Walk-In Tubs
<H1> Learn more about our Walk-In Showers
<H1> All tubs covered by a lifetime warranty
<H1> Why choose Safe Step?
<H3> Soak in the Feeling of True Relaxation
<H3> Find Safety, Independence, and Convenience You Can Trust
<H3> Professional Installation
<H4> It's Safe to Say We're Trusted. View Our Accreditations & Partners.
<H4> Sign Up for Our Newsletter
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HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • walk-in 21
  • safe 14
  • step 13
  • tub 12
  • tubs 10
  • showers 8
  • features 7
  • estimate 7
  • safety 6
  • installation 5
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
walk-in 21
safe 13
step 12
tub 11
tubs 10
Keywords (2 words) Freq Title Desc <H>
safe step 12
walk-in tub 7
walk-in showers 7
step walk-in 7
walk-in tubs 7
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 40 images on this web page.

35 ALT attributes are empty or missing.

  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184436/safe-step-walk-in-tub.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/safestep_website_save_1500.png
  • http://www.safesteptub.com/wp-content/themes/safesteptub/images/icons/button.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/SafeStep_website_homepage_desktop_slider1_rev.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/SafeStep_slider2_revised.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/SafeStep_website_homepage_desktop_slider3_rev.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/homepage_slide4.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/SafeStep_website_homepage_desktop_slider1_rev-134x73.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/SafeStep_slider2_revised-134x73.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/SafeStep_website_homepage_desktop_slider3_rev-134x73.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/homepage_slide4-134x73.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/save-up-to-1500.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2016/01/28191844/SafeStep_website_homepage_DVD.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/customer-reviews.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/walk-in-tubs-column.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/walk-in-showers-column.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/interactive-tub-column.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/11/20193951/safe-step-walk-in-tubs-photographs.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184438/national-council-on-aging.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184437/national-association-of-home-builders.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184437/national-agigin-in-place-council.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184437/made-in-the-usa.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184437/icaa.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184436/c-s-a-us.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184436/c-ul-us-listed.png
  • http://cdn.safesteptub.com/wp-content/uploads/2016/02/02213502/EOU-blue.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184437/family-caregiver-alliance.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184437/iapmo-member.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184436/american-seniors-association.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184436/better-business-bureau.png
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184435/pinterest.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184435/facebook.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184435/twitter.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184435/youtube.jpg
  • http://cdn.safesteptub.com/wp-content/uploads/2015/12/28184435/houzz.jpg
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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several or all images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

563    563
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.safesteptub.com and safesteptub.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.safesteptub.com and safesteptub.com to the same site.

Redirect non-www to www

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

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XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

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Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 8 years ago

Expires in 4 years

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Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We have not found a Blog on this website.

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In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile-friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

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Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

safesteptub.com on an iPhone
safesteptub.com on an iPad
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80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Optimize images

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Enable compression

Reduce server response time

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Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

safesteptub.com

Length: 11 character(s)

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

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Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Page Size

33.3 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.34 second(s) (206.19 kB/s)

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Site speed is an important factor for ranking in Google search results. Load time affects not only visitor engagement, retention, and conversion rates, but it can also affect your rankings.

Your website is too slow and it is likely impacting your search rankings and user experience.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.

Resources:

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

WooRank subscribers who have an Advanced Review can sign up for uptime notifications. We'll monitor your server and send you an email alert whenever your site goes down.

https://www.internetvista.com/en/website-test.htm?id=AC75F85E41A8198C2C40ECD091276CE9
Speed-up your website

Language

Declared: English

Detected: English

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Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
safesteptub.net Expires in 2 years
safesteptub.org This domain is booked
safesteptub.info This domain is booked
safesteptub.biz Expires in 2 years
safesteptub.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
safest3ptub.com Available. Register it now!
safestepyub.com Available. Register it now!
safeste0tub.com Available. Register it now!
wafesteptub.com Available. Register it now!
safesteptuub.com Available. Register it now!
xafesteptub.com Available. Register it now!
safrsteptub.com Available. Register it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

Upgrade now and get notified when safesteptub.com goes down.
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Server IP

205.186.138.179

Server location: Culver City

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 48 Errors, 1 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

No

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Turning off your server signature is highly recommended to ensure the security of your website.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to www.safestepmedical.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

Renew your SSL certificate now, it expires 2 years ago.

The certificate issuer is GoDaddy.com, Inc..

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Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

URL
Name
Safe Step Tubs
Address
Sioux Falls
United States
Phone
(605) 334-4305
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

@SafeStepTub

The Twitter™ Account @SafeStepTub is booked and it is linked to your website.

Name
Followers
892
Tweets
1,007
Bio
A Safe Step Walk-In Tub offers independence to those seeking a safe and easy way to bathe right in the convenience and comfort of their own home.
Location
National Headquarters
Created
4 years ago
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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of safesteptub.com in local directories
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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor safesteptub.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Medium    Medium
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This shows your estimated traffic compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

842,259th most visited website in the World

170,856th most visited website in  United States

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

20.1%    20.1%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.