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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Length: 17 character(s) (130 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
1 3 0 6 68
<H1> Sprawdź naszą ofertę
<H2> Nowości w sklepie
<H2> Produkty Polecane
<H2> Aktualne promocje
<H4> Śledź nas na Facebooku
<H4> Newsletter
<H4> Kontakt
<H4> Informacje
<H4> Pomoc
<H4> Twoje konto
<H5> POP Bontrager WaveCel Helmet Shelf Pack of 2 EU
<H5> opona Schwalbe Marathon GT Tour HS485 29x2.00"50-622czr-RTSkin DG Perf. EC 35B
<H5> opona Schwalbe G-One Allround HS473 zwij 29x2.25"57-622 czr-RSSkin Perf.RG DD Add
<H5> opona Schwalbe Racing Ralph HS490 zwij. 29x2.35" 60-622czr-SSkin TLE Evo AddixSp
<H5> opona Schwalbe Racing Ralph HS490 zwij. 29x2.25"57-622bz/czr-SSkin Evo TLE AddSp
<H5> opona Schwalbe Racing Ray HS489 zwijana 29x2.35" 60-622czr-SSkin TLE Evo AddixSp
<H5> opona Schwalbe Racing Ray HS489 zwijana 29x2.25"57-622bz/czr-SSkin Evo TLE AdSPG
<H5> opona Schwalbe EngergizerPl HS492 drut. 29x2.15"55-622 czr-RTSkin Perf.GG AddE
<H5> opona Schwalbe Smart Sam HS476 drutowana 29x2.35"60-622 B czr Perf.Addix
<H5> opona Schwalbe Smart Sam HS476 drutowana 29x2.25"57-622 bez/czar Perf.Addix
<H5> opona Schwalbe Marat.Amotion HS603 zwij. 29x2.15"55-622 czr-RMSkin Evo RG TLE Add
<H5> opona Schwalbe Marat.Amotion HS603 zwij. 29x2.15"55-622czr-Refl.Evo VG Addix E-25
<H5> opona Schwalbe Hurricane HS499 DD drut. 29x2.40"62-622 czr-RSSkin Perf.RG Addix
<H5> opona Schwalbe Hurricane HS499 drutowana 29x2.25"57-622 B czr-Refl.Perf. RG Addix
<H5> opona Schwalbe Big Ben Plus HS439 drut. 29x2.15"55-622 czr-RSSkin Perf.GG EC 40B
<H5> opona Schwalbe X-OneAllround HS467A zwij 28x1.30" 33-622bez/czrPerf. RG TLE Addix
<H5> opona Schwalbe Pro One HS493A zwijana 28"700x23C 23-622 czr Evo VG AddixRace
<H5> opona Schwalbe Pro One HS493A zwijana 28x1.20" 30-622 czr Evo VG AddixRace
<H5> opona Schwalbe Pro One HS493A zwijana 28"700x25C 25-622 czr Evo VG AddixRace
<H5> opona Schwalbe Pro One HS493A zwijana 28"700x28C 28-622 czr Evo VG AddixRace
<H5> GPS Tracker - PowUnity System śledzenia roweru elektrycznego z silnikiem Bosch
<H5> GPS Tracker - PowUnity System śledzenia roweru elektrycznego z silnikiem Yamaha
<H5> Zapięcie rowerowe Kross BORDO 5900+
<H5> Rower elektryczny Kross TRANS HYBRID 2.0 damski - ELEKTRYZUJĄCA PROMOCJA
<H5> Torba na bagażnik KELLYS KLS SPACE 10
<H5> Sakwa na bagażnik Kross ROAMER TRIPLE REAR BAG czarna
<H5> Sakwa na bagażnik Kross ROAMER REAR BAG czarna
<H5> Endura Ochraniacze na buty MT500 : Czarny
<H5> Pokrowiec na telefon, etui, torba na ramę Kross ROAMER TOP BAG na smartphona do 5,5" oraz na...
<H5> Światła Bontrager Ion PRO RT /Flare R Set - zestaw promocyjny
<H5> Endura Ochraniacze na buty MT500 : kamuflaż
<H5> Błotnik KLS DRIZZLE przód 27,5"- 29"
<H5> Błotnik KLS DRIZZLE tył 27,5"- 29"
<H5> Torebka podsiodłowa Kellys DANDY S
<H5> Pompka Kellys KLS KP-204 TELESCOPE
<H5> Rower Elektryczny Haibike SDURO FullSeven Life 3.0 2019 row. M- elektryzująca promocja
<H5> Rower Elektryczny Haibike SDURO FullSeven 4.0 2019 - transport i przegląd GRATIS
<H5> Endura Ochraniacze na buty MT500 II : Czarny
<H5> Endura Ochraniacze na buty Dexter: Czarny
<H5> Endura Ochraniacze na buty Freezing Point: Czarny
<H5> Endura Ochraniacze na buty FS260-PRO II: Zielony Fluorescencyjny
<H5> Rower Haibike SDURO FullNine 7.0 2019 roz. XL - ELEKTRYZUJĄCA PROMOCJA
<H5> Rower Haibike SDURO FullSeven LT 6.0 i500Wh 2019 roz. L - elektryzująca promocja
<H5> Rower Haibike SDURO FullSeven LT 6.0 i500Wh 2019 roz. M - elektryzująca promocja
<H5> Hak przerzutki MTB Enduro FS 27,5+ E-Bike TAx12
<H5> Kolo 20" kpl. z ogumieniem, za sztuke do XLC/535/737/Kid1+2 z dl.os.
<H5> GPS Tracker - PowUnity System śledzenia roweru elektrycznego z silnikiem Brose
<H5> XDURO FullSeven Car. 10.0 500Wh 11-B XTR 18 HB BCXN carbon/srebr/pomar. m. roz. S
<H5> XDURO FullSeven Car. 10.0 500Wh 11-B XTR 18 HB BCXN carbon/srebr/pomar. m. roz. L
<H5> XDURO FullSeven Car. 10.0 500Wh 11-B XTR 18 HB BCXN carbon/srebr/pomar. m. roz. M
<H5> Rower Haibike XDURO Nduro 10.0 i630Wh 2020 rozmiar M
<H5> Rower Haibike XDURO Nduro 10.0 i630Wh 2020 rozmiar XL
<H5> Rower Haibike XDURO Nduro 10.0 i630Wh 2020 rozmiar S
<H5> Rower Haibike XDURO Nduro 10.0 i630Wh 2020 rozmiar L
<H5> Rower Haibike XDURO AllMtn 10.0 i630Wh 2020 rozmiar XL
<H5> Rower Haibike XDURO AllMtn 10.0 i630Wh 2020 rozmiar M
<H5> Rower Haibike XDURO AllMtn 10.0 i630Wh 2020 rozmiar S
<H5> Rower Haibike XDURO AllMtn 10.0 i630Wh 2020 rozmiar L
<H5> Rower TREK Madone SLR 8 56 Rage Red/Trek Black
<H5> Rower TREK Madone SLR 8 60 Rage Red/Trek Black
<H5> XDURO Dwnhll 10.0 500Wh 10-B Saint 18 HB BCXP srebr/czerw/czarny mat roz XL
<H5> XDURO Dwnhll 10.0 500Wh 10-B Saint 18 HB BCXP srebr/czerw/czarny mat roz. L
<H5> XDURO Dwnhll 10.0 500Wh 10-B Saint 18 HB BCXP srebr/czerw/czarny mat roz. M
<H5> XDURO Dwnhll 10.0 500Wh 10-B Saint 18 HB BCXP srebr/czerw/czarny mat roz. S
<H5> Rower Haibike XDURO Dwnhll 9.0 i500Wh 11-B XTR 19 HB BCXP zólty/czarny/tytan mat roz. L
<H5> Rower Haibike XDURO Dwnhll 9.0 i500Wh 11-B XTR 19 HB BCXP zólty/czarny/tytan mat roz. S
<H5> Rower Haibike XDURO Dwnhll 9.0 i500Wh 11-B XTR 19 HB BCXP zólty/czarny/tytan mat roz. M
<H5> Tel.: +48 75 64 18 909
and 75 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • 60-622czr-sskin tle evo addixsp 2
  • rower haibike xduro dwnhll 3
  • rower trek madone slr 2
  • opona schwalbe pro 4
  • opona schwalbe marat 2
  • opona schwalbe smart 2
  • xduro fullseven car 3
  • amotion hs603 zwij 2
  • xduro dwnhll 10 4
  • tytan mat roz 3
  • czarny mat roz 4
  • rg addix 2
  • le grand 2
  • bagażnik 4
  • schwalbe 20
  • rower 20
  • haibike 18
  • kross 7
  • srebr 7
  • trek black 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 190 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.
and 277 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees as all one word. Use hyphens in your URLs instead:

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Domain Registration

Created 11 years ago

Expiration date unavailable

Your domain,, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Structured Data

Great, we detected items on your webpage. is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPhone on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.



Length: 14 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.


Declared: Polish

Detected: Polish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status Expires 4 years ago Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed


Server Uptime

Upgrade now and get notified when goes down.
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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires in 12 days.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Facebook Views

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Facebook Page

Cover picture of the Facebook Page


Talking About4

Meta Description
Firma Arta, twórca sklepu, powstała w 1992 roku. Od tej pory systematycznie rozwijała się, zwiększając zatrudnienie i sprzedaż. W 1997 roku nawiązana została współpraca z firmą Kellys. Byliśmy jednym z pierwszych sklepów, który wprowadził tą markę do swojej oferty. Rezultatem stale rosnącej sprzedaży były przenosiny do nowej, obecnej siedziby przy ulicy Komedy Trzcińskiego w Jeleniej Górze. Firma od początku swojego powstania stawiała na rozwój, czego wynikiem było stałe poszerzanie oferty, o rowery Unibike, Leader Fox, Schwinn, a także części i akcesoria różnorodnych producentów. W 2006 r. rozpoczęliśmy współpracę z Kross S.A. Firma Kellys uchonorowała nas w 2007 roku nagrądą w kategorii "Największe Zaskoczenie". Od 2008r. oferujemy również rowery Mongoose, a status sklepu w zakresie współpracy z Kross S.A. zmienił się na Sklep Patronacki. Latem 2009 roku zostaliśmy wyróżnieni przez naszego partera Kross S.A. nagrodą "Dealera Roku 2009" . Rok 2010 to kolejna nagroda od Kellys Polska w kategorii "Największe Zaskoczenie Roku 2010" oraz Kross S.A. "Dealer Roku 2010".
Jelenia Góra
75 641 89 09
Great, your brand's Facebook page is linking to

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.


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Keyword Tool

Google Ranking

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