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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Denver, Littleton Salon & Spa, Botox, Co2 Fractional, Hormone Replacement, Laser Nail Fungus Removal

Length: 100 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Exquisite Salon and Spa Services in Littleton and the greater Denver area including Englewood, Cherry Creek, Centennial, Aurora, Castle Rock, and more.

Length: 151 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Denver, Littleton Salon & Spa, Botox, Co2 Fractional, Hormone Replacement, Laser Nail Fungus Removal

www.salonandspa.services/

Exquisite Salon and Spa Services in Littleton and the greater Denver area including Englewood, Cherry Creek, Centennial, Aurora, Castle Rock, and more.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 38 0 0 0
<H1> Exquisite Salon and Spa (303) 703-1212
<H2> Exquisite Salon and Spa
<H2> Chemical Peel
<H2> Microdermabrasion
<H2> Hair Extensions
<H2> Permanent Make up
<H2> Massage Therapist
<H2> Nail Technician
<H2> Hair Stylist
<H2> Esthetician
<H2> Philebotomy
<H2> Dental Assistant
<H2> Pharmacy Technician
<H2> Medical Assistant
<H2> Beauty School
<H2> Vocational
<H2> Cosmetology
<H2> Cosmetology College in Littleton
<H2> Vocational College Littleton
<H2> Beauty Career Littleton
<H2> Cosmetology School Littleton
<H2> Cosmetologist Career Littleton
<H2> Medical Assistant Littleton
<H2> Pharmacy Technician Littleton
<H2> Pharmaceutical Technician Littleton
<H2> Dental Assistant Littleton
<H2> Phlebotomist Littleton
<H2> Philebotomy Technician Littleton
<H2> Esthetician School Littleton
<H2> Hair Stylist School Littleton
<H2> Nail Technician School Littleton
<H2> Massage Therapist School Littleton
<H2> Permananent Make up Class Littleton
<H2> Hair Extension classes Littleton
<H2> Microdermabrasion Certification Littleton
<H2> Chemical Peel Certification Littleton
<H2> Address
<H2> Join Our Newsletter
<H2> Client Testimonials
and 36 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • littleton 94
  • denver 26
  • school 20
  • laser 17
  • hair 16
  • beauty 16
  • removal 14
  • salon 13
  • technician 13
  • nail 11

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
littleton 94
denver 26
school 20
laser 17
hair 16
Keywords (2 words) Freq Title Desc <H>
school littleton 18
littleton beauty 10
technician littleton 8
laser nail 7
nail fungus 7

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 46 images on this web page.

4 ALT attributes are empty or missing.

http://www.salonandspa.services/images/zerona-guarantee-1200-6.jpg
http://www.salonandspa.services/images/sampledata/revslider/bg1.jpg
http://www.salonandspa.services/images/sampledata/revslider/bg2.jpg

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

32    32

We've discovered 32 pages in Google's index for salonandspa.services.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.salonandspa.services and salonandspa.services as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.salonandspa.services and salonandspa.services to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

Missing

We checked the robots.txt file for salonandspa.services but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at salonandspa.services/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.salonandspa.services/media/k2/items/cache/184b7cb84d7b456c96a0bdfbbeaa5f14_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/d61d44254608dd06ccdd2ff02982d14d_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/e31ace2a15a7c70645ad83df9ecd43b0_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/48ee1e8a0a8f50dce4f8cb9ab418e211_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/fd8b0f77d767f1f6640afba6916ff67c_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/fc1da7257992fc36032e11db3df7a664_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/c9b002fe1bb0320831a8ae78670fdb6f_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/077ab55046ce80eaf9a3ddea999597ca_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/4965657af186b9092c7a96976ffe881c_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/f4b6dca0e2911082f0eb6e1df1a0e11d_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/c889234799e865bbe90cee71f6cd2e53_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/9b2c4b44fb86522964124ed80d03c5e8_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/71f67488b0857639cee631943a3fc6fa_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/e2bf3b11df0b872112757f1c2fee6e32_XL.jpg
http://www.salonandspa.services/media/k2/items/cache/ccb4e23c8aa216f1e96d31ab209c036b_XL.jpg
and 10 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.salonandspa.services/media/k2/items/cache/184b7cb84d7b456c96a0bdfbbeaa5f14_XL.jpg as all one word. Use hyphens in your URLs instead: http://www.salonandspa.services/media/k2/items/cache/184b7cb84d7b456c96a0bdfbbeaa5f14-XL.jpg.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on salonandspa.services to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

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Mobile Rendering

salonandspa.services on an iPhone
salonandspa.services on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Usability

URL

salonandspa.services

Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: English (United Kingdom)

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
.com This domain is booked
.net This domain is booked
.org This domain is booked
.info This domain is booked
.biz This domain is booked
.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
aalonandspa.services This domain is booked
szlonandspa.services This domain is booked
sakonandspa.services This domain is booked
salinandspa.services This domain is booked
salonandzpa.services This domain is booked
salonanddpa.services This domain is booked
salonansdpa.services This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

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Server IP

181.224.136.168

Server location: CHICAGO

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website's speed should be improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for salonandspa.services.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with salonandspa.services and add a CTA to really maximize your social media marketing efforts.

Twitter Account

We couldn't find a Twitter account for salonandspa.services. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Google+ Page

This is the Google+ page for salonandspa.services. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Traffic Estimations

Very Low    Very Low

This shows your estimated traffic for salonandspa.services compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

18,036,786th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to salonandspa.services, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.