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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

schnellze.it

Length: 12 character(s) (80 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Schnelle Infos aus Geek und Philosophie - seit 2008.schnellze.it ist ein Kommunikationsexperiment von Berthold Metz, Achim Schlemmer und seit 2011 auch Silvan Rehberger, in dem E-Mails und die Antworten dazu 1:1 automatisch veröffentlicht werden

Length: 245 character(s) (1,468 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

schnellze.it

http://schnellze.it/

Schnelle Infos aus Geek und Philosophie - seit 2008.schnellze.it ist ein Kommunikationsexperiment von Berthold Metz, Achim Schlemmer und seit 2011 auch ...

Mobile Version

schnellze.it

http://schnellze.it

Schnelle Infos aus Geek und Philosophie - seit 2008.schnellze.it ist ein Kommunikationsexperiment von Berthold Metz, ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 30 0 0 0
<H2> orgel-interpretation von 1998 technoklassiker
<H2> Der sicherste Fahrradhelm hat keinen Helm, sondern einen AIRBAG
<H2> HS in der Welt
<H2> Super-Tipp zum super-schnellen Maskieren von Personen vor Hintergründen
<H2> Expression Engine - Spannende Entwicklungen ab 2019 mit großem Risiko
<H2> Anklopfen ausschalten bei Telekom-Anschluss (VoIP)
<H2> Gutenberg / Wordpress
<H2> Gregor Gysi und Harald Schmidt heute 23:10 Uhr in NTV
<H2> Ist der Einzelhandel selbst schuld?
<H2> Gastautor in der New York Times: warum Deutschland kaputt ging
<H2> Amazon mit Lieferfristen überfordert?
<H2> Das ist Freiburg
<H2> ExpressionEngine jetzt trending auf Github
<H2> Über die globale Logistik im Jahr 2018
<H2> Diese modernen Zeiten
<H2> GELÖST: Apple Sicherheitsupdate 2018-002 (10.13.6 / High Sierra) - Neustart zerschossen
<H2> Apple macOS - mein aktueller Status
<H2> macOS - Neue Tastatur, Problem mit ANSI-/ISO-Layout
<H2> Autonomes Fahren: Makabere Moral zum Selbstausprobieren
<H2> Als ich gestern ein Flugzeug gelandet habe
<H2> Google ist 20 - im Dezember 1998 hast du es mir gemailt
<H2> Ein paar Links: Gebrauchte Bücher / Bücher ohne Preisbindung / Mängelexemplare
<H2> macOS Mojave - läuft micht auf meinem Mid 2012-Mac Pro
<H2> Livemusik: Chilly Gonzales - Verfügbar bis 20.10.2018
<H2> robots.txt - Crawl-Delay-Direktive sinnvoll verwenden, um Bot-Anfragen einzudämmen
<H2> Keiner mag den Cookie-Hinweis
<H2> Einfach überall malen
<H2> Wiederherstellung aus Time Machine Backup erfolgreich unter macOS
<H2> Lehrer fast von Tafel erschlagen
<H2> EU-Umfrage: Abschaffung der Sommerzeit
and 27 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • verwendet diese website cookies 1
  • orgel-interpretation von 1998 technoklassiker 1
  • der new york times 1
  • makabere moral zum selbstausprobieren 1
  • anklopfen ausschalten bei telekom-anschluss 1
  • keiner mag den cookie-hinweis 1
  • warum deutschland kaputt ging 1
  • amazon mit lieferfristen überfordert 1
  • auch von uns 1
  • ein paar links 1
  • um bot-anfragen einzudämmen 1
  • abschaffung der sommerzeit 1
  • das ist freiburg 1
  • google ist 20 1
  • diese modernen zeiten 1
  • problem mit ansi 1
  • automatisch veröffentlicht werden 1
  • crawl-delay-direktive sinnvoll verwenden 1
  • einfach überall malen 1
  • mein aktueller status 1

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 4 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.schnellze.it or schnellze.it is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for schnellze.it but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at schnellze.it/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Creation date unavailable

Expires in 6 months

Your domain is the human-readable address of your website on the Internet.

It looks like schnellze.it is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.

Do you know that you can register schnellze.it for up to 10 years? By doing so, you will show the world that you are serious about your business.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Rendering

schnellze.it on an iPhone
schnellze.it on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

Font sizes smaller than 12 pixels are hard to read on mobile devices. Make sure to use font sizes greater than 12 pixels in at least 60% of your page text so users can read your content on mobile devices.

Learn more about setting font sizes for mobile devices in our guide to mobile font sizes.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

schnellze.it

Length: 9 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

65%    65%

You could reduce 35% (15.2 KiB) by minifying the asset(s) listed below.

URL Reduction size
/serendipity.css?v=1441479458 11.9 KiB (35%)
/templates/schnellzeit/jquery.fancybox/jquery.fancybox.css 1.7 KiB (35%)
/mint/?js 1.6 KiB (40%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

39%    39%

You could reduce 61% (2.5 KiB) by compressing the asset(s) listed below.

URL Reduction size
/mint/?js 2.5 KiB (61%)
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 1 uncached asset(s) listed below.

URL Freshness lifetime
/serendipity.css?v=1441479458 an hour
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: English

Detected: German

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
schnellze.com Available. Register it now!
schnellze.net Available. Register it now!
schnellze.org Available. Register it now!
schnellze.info Available. Register it now!
schnellze.biz Available. Register it now!
schnellze.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
schndllze.it Available. Register it now!
shcnellze.it Available. Register it now!
schnnellze.it Available. Register it now!
schhellze.it Available. Register it now!
scjnellze.it Available. Register it now!
schnelpze.it Available. Register it now!
schneloze.it Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when schnellze.it goes down.
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Server IP

134.119.234.157

Server location: Hoest

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to webserver.ispgateway.de.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a year.

The certificate issuer is ispgateway.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for schnellze.it.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with schnellze.it and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @schnellze is available. Register it now!

We couldn't find a Twitter account for schnellze.it. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Instagram Account

We were unable to find an Instagram account linked to schnellze.it.

There are over 800 million Instagram accounts active every month, and 500 million of those are active every single day. This means that when it comes to content, you’ve got about 800 million potential sets of eyes ready to enjoy your content.

If you do have an Instagram account for schnellze.it, check our article on how to link your social medias.

Local

Local Directories

Upgrade to see the latest reviews of schnellze.it in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor schnellze.it’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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