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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

SCORE International Ministries

Length: 30 character(s) (222 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

We create customized missions trips to engage, equip, and evangelize people across nations. Our team plans and guides so that your team can share the gospel.

Length: 157 character(s) (936 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

SCORE International Ministries

https://scoreintl.org/

We create customized missions trips to engage, equip, and evangelize people across nations. Our team plans and guides so that your team can share the gospel.

Mobile Version

https://scoreintl.org

SCORE International Ministries

We create customized missions trips to engage, equip, and evangelize people across nations. Our team plans and guides so...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 6 8 0 0
<H1>
<H2> Short term trips,
<H2> Long term effects.
<H2> About SCORE
<H2> Plan Your Trip
<H2> Upcoming Events
<H2> Life in GAP – Abby Shaw
<H3> Donate to a Traveler
<H3> Trips
<H3> Year-End Giving
<H3> Gap Year
<H3> Lily House
<H3> Lou Piniella Golf Classic
<H3> Super Sports Week
<H3> November Baseball
and 12 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • create customized missions trips 2
  • short term trips 3
  • long term effects 2
  • evangelize people 2
  • gap year 2
  • mission 1
  • team plans 2
  • experience 1
  • intern 1
  • trips 7
  • score 7
  • ministry 4
  • sports 3
  • menu 5
  • donate 2
  • gap 3
  • team 4
  • mobilizers 1
  • plan 2
  • search 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 5 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Discovered Pages

7,338    7,338

We've discovered 7,338 pages on scoreintl.org.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.scoreintl.org or scoreintl.org is failing to resolve properly or returns a 404 error. You use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

https://scoreintl.org/robots.txt

The path to your robots.txt file is disallowed.

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked scoreintl.org/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for scoreintl.org but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at scoreintl.org/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 8 years ago

Expires in 15 days

Your domain, scoreintl.org, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

scoreintl.org on an iPhone
scoreintl.org on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

scoreintl.org

Length: 9 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like scoreintl.org doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets, consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
scoreintl.com Expires 3 months ago
scoreintl.net Available. Register it now!
scoreintl.info Available. Register it now!
scoreintl.biz Available. Register it now!
scoreintl.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
scorientl.org Available. Register it now!
scoreintk.org Available. Register it now!
sdoreintl.org Available. Register it now!
scoreeintl.org Available. Register it now!
scorekntl.org Available. Register it now!
scoreiintl.org Available. Register it now!
scoreontl.org Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

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Server IP

35.185.53.48

Server location: Ann Arbor

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 6 months ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Social Media Engagement

Your homepage is sometimes shared on social networks.

Facebook Shares259

Facebook Comments-

Facebook Likes-

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents engagements from like and share buttons on your site or people copying and pasting your URLs directly into Facebook. It does not count likes and shares from your social media branded pages.

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the SCORE International Facebook Page

Talking About55

URL
Name
SCORE International
About
www.scoreintl.org
Mission
SCORE International exists to expose people to missions, evangelize the lost, edify believers, and enhance the work of local missionaries.

Our purpose is to organize short-term trips overseas in order to win the lost and establish nationals in a local church.

The objective of SCORE International is to recruit individuals as well as groups from churches, schools, and colleges. Such groups include, but are not limited to, senior classes, sports teams, drama teams, music teams, medical teams, youth groups, prime-timers, and construction crews.

Ultimately, SCORE International desires to win the lost.
Company overview
In 1985, Ron Bishop resigned as the basketball coach at Tennessee Temple University to start a sports missions ministry. Taking a basketball team to Mexico, this unusual ministry had a lasting impact. Since then, thousands of athletes have traveled with SCORE to 20 countries and have preached the Gospel to thousands of spectators at halftime. In addition, millions of others have heard the message through television and radio coverage.

SCORE has expanded and is taking church youth groups, senior class trips, educators, choirs, medical teams and construction teams all in an effort to evangelize, expose people to missions, and edify the local church. SCORE has established orphanages in Costa Rica and the Dominican Republic. A medical facility in the Dominican Republic has been built and serves local pastors and missionaries, as well as the poor who cannot afford medical care.

In the Dominican Republic, SCORE is partnering with the Rawlings Foundation to operate a Baseball Academy, Camp, and Bible College. The Rawlings Foundation has built a world-class facility that SCORE will help operate and share in the ministry.

Currently, SCORE owns facilities in the Dominican Republic and Costa Rica. Missionaries are in place to begin ministry in Panama and Romania and we can facilitate trips to almost any country in the world.

SCORE also offers Domestic Missions to Detroit, MI, Chattanooga, TN, Washington, DC, Pensacola, FL, Huntington, WV, Buffalo, NY, Eutaw, AL, or anywhere you want to go!

In addition to short-term trips, SCORE runs a bilingual Bible program called GAP (Global Adventure Pursuit). This program is designed for young people ages 18-25 to travel to study the Spanish language, the Latin American culture, and missions. It's a year long program that is based in San Jose, Costa Rica.

Other events include our annual November Baseball Outreach in the Dominican Republic, our annual Golf Tournament in Chattanooga, TN, our annual Women's Conference in October in the Dominican Republic and our biannual KOSMOS Conference.

For more information on the ministry of SCORE, please contact us at 423.894.7111 or e-mail us at info@scoreinternational.org.
General information
SCORE specializes in custom short-term mission trips that partner with a long-term sustainable ministry.
Address
Chattanooga
United States
Phone
(423) 894-7111
Great, your brand's Facebook page is linking to scoreintl.org.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@SCOREINTL1

The Twitter™ Account @SCOREINTL1 is booked and it is linked to your website.

Name
Followers
888
Tweets
732
Bio
Specializing in fully customized short term mission trips that partner with long term sustainable ministry.
Location
Chattanooga, Tennessee
Created
8 years ago
Great, your Twitter account is linked to scoreintl.org. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Traffic Estimations

Low    Low

This shows your estimated traffic for scoreintl.org compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,992,579th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to scoreintl.org, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.