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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag


Length: 3 character(s) (33 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for seb.ee is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
0 7 0 1 0
<H2> Kontaktid
<H2> Hea teada
<H2> Leidke endale sobiv elu­kind­lus­tus
<H2> Ter­vik­nõus­ta­mine
<H2> Uus kodu kind­lus­tun­dega
<H2> Auto­lii­sing kii­relt ja muga­valt
<H4> Hoiatus: levimas on petukiri, milles palutakse SEB Panga nimel avada link ning logida sisse kasutades Smart-ID.
and 5 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • ter vik nõus ta 2
  • vaa tan lähe malt 4
  • kontorid ja pangaautomaadid 3
  • kiri pangale 2
  • seb elu 3
  • seb pank 3
  • ja taotlusvormid 2
  • lepingu 4
  • seb varahaldus 2
  • loen edasi pressiuudised 2
  • seb liising 2
  • smart-id 2
  • iii sammas 2
  • küsimused 1
  • web browser 2
  • seb 34
  • mis 2
  • loen edasi 9
  • eesti 5
  • pank 5

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 8 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Discovered Pages

546,595    546,595

We've discovered 546,595 pages on seb.ee.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.seb.ee and seb.ee as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.seb.ee and seb.ee to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for seb.ee but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at seb.ee/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.seb.ee/sites/default/files/web/files/hinnakirjad/Teenuste_hinnakiri_erakliendile_est.pdf as all one word. Use hyphens in your URLs instead: https://www.seb.ee/sites/default/files/web/files/hinnakirjad/Teenuste-hinnakiri-erakliendile-est.pdf.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

Missing 'og:type'

Missing 'og:url'

Missing 'og:title'

Missing 'og:description'

og:image https://www.seb.ee/sites/all/themes/seb_theme/images/seb_logo_portals.png
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

seb.ee on an iPhone
seb.ee on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.




Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can consult Google's PageSpeed Insights guide on minification.

Asset Compression

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 41 uncached asset(s) listed below.

URL Freshness lifetime
/sites/default/files/styles/foorum_teaser_list/public/ethan-hu-797486-unsplash_2.jpg?itok=QaX9QZLL Expiration not specified
/sites/default/files/css/css_FFMDRYZ2nSV6HGDyDVpm9-yNY8H0IkhZ90k-a2N9jFE.css Expiration not specified
/sites/default/files/css/css_7ABDOWik9__6CIAxf26dv86jZ4WanHqcg3hj3LbwyY0.css Expiration not specified
/sites/default/files/css/css_8wv8FXn86dRRYqZYtsYndNCBhJY2VXTS4vADx8_WkNE.css Expiration not specified
/sites/all/themes/seb_theme/css/styles_content_desktop.css?9be22f37ec29bf2ebed7c214c6f08db0 Expiration not specified
/sites/default/files/css/css_o97CDkmwpHYfMas-QEt5NDPNzN2UUkbcYkmsQ_wKB3w.css Expiration not specified
/sites/all/themes/seb_theme/css/styles_frame_wide.css?d4f48aece0b2667bdcf0f41ee53539bd Expiration not specified
/sites/default/files/css/css_yXxuD93WUtBysS7XU1W268YvqAKHLyYv8sXP1SFB978.css Expiration not specified
/sites/default/files/js/js_xvYJgU6LChHqbcSh4y1AvdXfD5QBIwT3GVGVUeuksbM.js Expiration not specified
/sites/default/files/js/js_UObqBhYG04V5LQCBXfAeAgRTQgcWuFJB-3fy9mI3N-c.js Expiration not specified
/sites/default/files/js/js_5gR7NHk70PWHKNy5RkRvIfJ4jsagcqa83uEvIPBrn4c.js Expiration not specified
/sites/default/files/js/js_i1tclGUQPBpvpS1TFQWGQtKd370CKy1MBmLLC7iNn8E.js Expiration not specified
/sites/default/files/js/js_oNowj94vRBT8pL7G8z5u5EWjDxoA8dpDCJMPyCMjFXk.js Expiration not specified
/sites/default/files/seb_logotype_rgb.svg Expiration not specified
/sites/all/modules/ads/serv.php?type=header&preview=0&nid=21&language=et Expiration not specified
/sites/default/files/web/images/ikoonid/ikoon_hyyumark.png Expiration not specified
/sites/default/files/web/images/3_teemat/videokohtumine_ohtul.jpg Expiration not specified
/sites/default/files/web/images/3_teemat/pensioni3sammas.jpg Expiration not specified
/sites/default/files/web/images/3_teemat/valkmakse.jpg Expiration not specified
/sites/default/files/styles/foorum_teaser_list/public/bernard-tuck-528096-unsplash.jpg?itok=DQTt0i4J Expiration not specified
/sites/default/files/css/css_GC28XGxXOL_LGL2nMPoZZo40ho06XmbPAYHjEQhCq7o.css Expiration not specified
/sites/default/files/styles/foorum_teaser_list/public/venveo-609390-unsplash.jpg?itok=PQObOvwU Expiration not specified
/sites/all/modules/ads/serv.php?type=footer&nid=21&language=et Expiration not specified
/sites/all/themes/seb_theme/css/styles_notsupported.css?dba415df52ee71553f321303cf7c67f3 Expiration not specified
/sites/all/themes/seb_theme/css/styles_frame_narrow.css?2c1631af19f181a6d3478ad8f2ef3b1e Expiration not specified
/sites/all/themes/seb_theme/css/styles_frame_narrow_extend.css?f828579887db339d205511e20988f539 Expiration not specified
/sites/all/themes/seb_theme/css/styles_content_portable.css?61f90d39a6fa5c7ebe45646cd43d9b66 Expiration not specified
/sites/all/themes/seb_theme/css/styles_frame_medium.css?71f5835cd33150db59585d6d8c510539 Expiration not specified
/sites/all/themes/seb_theme/css/styles_print.css?a7fd0728691ab4a3218070ea490866fd Expiration not specified
/sites/default/files/css/css_BwIknByl-t1QFwjGBYbtjK4yKFN_mafjxfPQ1dhkuD8.css Expiration not specified
/sites/default/files/green_2.png Expiration not specified
/sites/all/themes/seb_theme/css/dot04.png Expiration not specified
/sites/all/themes/seb_theme/css/bg26.png Expiration not specified
/sites/default/files/kindlustus.jpg Expiration not specified
/sites/default/files/noustamine.jpg Expiration not specified
/sites/default/files/kodulaen.jpg Expiration not specified
/sites/default/files/autoliising.jpg Expiration not specified
/sites/all/themes/seb_theme/css/bg22b.png Expiration not specified
/sites/all/themes/seb_theme/css/bg16.png Expiration not specified
/sites/all/themes/seb_theme/js/jquery.column.js Expiration not specified
/sites/all/themes/seb_theme/js/footable.js Expiration not specified
and 38 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Declared: Estonian

Detected: Estonian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
seb.com Expires in 3 days
seb.net Expires in 3 months
seb.org Expires in 2 years
seb.info Available. Register it now!
seb.biz Expires 5 months ago
seb.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
s3b.ee Available. Register it now!
web.ee This domain is booked
xeb.ee Available. Register it now!
srb.ee This domain is booked
swb.ee This domain is booked
sev.ee This domain is booked
seeb.ee This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


95%    95%

Child safety

94%    94%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires 5 months ago.

The certificate issuer is GlobalSign nv-sa.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Social Media Engagement

Your homepage is sometimes shared on social networks.

Facebook Shares225

Facebook Comments4

Facebook Likes0

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents engagements from like and share buttons on your site or people copying and pasting your URLs directly into Facebook. It does not count likes and shares from your social media branded pages.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for seb.ee.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with seb.ee and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @Seb is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Grenoble, France
7 years ago
We found a Twitter profile for your brand, but it's not linked to seb.ee. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Instagram Account

SEB Eesti
Tule praktikale! Esita oma küsimusi ja vaata põnevaid fakte IG stories
🌱 Youth LAB’i praktikakohad avaldame 1.03.2019
🌱Kandideerimine 1.03-20.03.2019
We found your Instagram account, but it's not linking to seb.ee.

There are over 800 million Instagram accounts active every month, and 500 million of those are active every single day. This means that you’ve got hundreds of millions of people ready to enjoy your content.

Use your social media audience to unearth insights for your digital marketing.


Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor seb.ee’s Google ranking for custom keywords
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Traffic Estimations

Very High    Very High

This shows your estimated traffic for seb.ee compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Free Trial

Traffic Rank

28,727th most visited website in the World

Estonia 19th most visited website in Estonia

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to seb.ee, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
Finland Finland seb.fi Available. Register it now!
Germany Germany seb.de This domain is booked
United Kingdom United Kingdom seb.uk Available. Register it now!
Norway Norway seb.no This domain is booked
Lithuania Lithuania seb.lt This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.