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senda.gob.cl

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Marketing Checklist

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SEO

Title Tag

SENDA » Prevención y Rehabilitación del Consumo de Drogas y Alcohol » Servicio responsable de la prevención, rehabilitación, tratamiento e inserción social de las personas afectadas por el consumo de alcohol y otras drogas

Length: 222 character(s)

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Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Headings

<H1> <H2> <H3> <H4> <H5>
1 14 0 0 0
<H1> Destacamos!
<H2> Información sobre drogas
<H2> Programas preventivos
<H2> Bibliodrogas
<H2> Boletín Observatorio Chileno de Drogas
<H2> Red SENDA
<H2> Trabajar con Calidad de Vida
<H2> SENDA en terreno
<H2> ¿Sabías que...
<H2>
<H2> Sala de prensa
<H2> Conoce más sobre...
<H2> Búscanos en Facebook
<H2> Documentos
<H2> Suscr&iacute;bete al Newsletter
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Alt Attribute

We found 19 images on this web page.

8 ALT attributes are empty or missing.

  • http://www.senda.gob.cl/wp-content/uploads/2011/03/seminario_800.png
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/ban001.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/banner_programaspreventivos.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/banner_bibliodrogas.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/obs4.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/banner_redsenda.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/banner_trabajar_calidad_vida.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/03/trat_png.png
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

9.7%

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This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

2    2
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This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

URL Rewrite

Perfect, your URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.senda.gob.cl/transparencia/solicitud_informacion_senda.html
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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Mobile

Mobile visits

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Usability

Favicon

Great, your website has a favicon.

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Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Structured Data Markup

No Structured Data Markup has been detected

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Technologies

Server Uptime

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Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to senda.dhn.cl.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 6 months.

Watch out, the issuer of the certificate is "self-signed".

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Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the SENDA - Prevención y Rehabilitación de Drogas y Alcohol Facebook Page

Talking About105

Checkins555

URL
Name
SENDA - Prevención y Rehabilitación de Drogas y Alcohol
Categories
Government OrganizationOrganization
About
Servicio Nacional para la Prevención y Rehabilitación del Consumo de Drogas y Alcohol. Gobierno de Chile. ¿Necesitas orientación? Llama gratis al 188 800 100 800 o al 800 22 18 18
Meta Description
SENDA es la entidad del Gobierno de Chile responsable de elaborar las políticas de prevención del consumo de drogas y alcohol, así como de tratamiento, rehabilitación y reinserción social de las personas afectadas por estas sustancias.
Address
Agustinas 1235, piso 9, Santiago
Chile
Phone
800 22 18 18
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP Checker

Google™ Ranking

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Visitors

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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