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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

SENDA » Prevención y Rehabilitación del Consumo de Drogas y Alcohol » Servicio responsable de la prevención, rehabilitación, tratamiento e inserción social de las personas afectadas por el consumo de alcohol y otras drogas

Length: 222 character(s)

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HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Headings

<H1> <H2> <H3> <H4> <H5>
1 14 0 0 0
<H1> Destacamos!
<H2> Información sobre drogas
<H2> Programas preventivos
<H2> Bibliodrogas
<H2> Boletín Observatorio Chileno de Drogas
<H2> Red SENDA
<H2> Trabajar con Calidad de Vida
<H2> SENDA en terreno
<H2> ¿Sabías que...
<H2>
<H2> Sala de prensa
<H2> Conoce más sobre...
<H2> Búscanos en Facebook
<H2> Documentos
<H2> Suscr&iacute;bete al Newsletter
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Alt Attribute

We found 19 images on this web page.

8 ALT attributes are empty or missing.

  • http://www.senda.gob.cl/wp-content/uploads/2011/03/seminario_800.png
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/ban001.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/banner_programaspreventivos.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/banner_bibliodrogas.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/obs4.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/banner_redsenda.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/04/banner_trabajar_calidad_vida.jpg
  • http://www.senda.gob.cl/wp-content/uploads/2011/03/trat_png.png
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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

2    2
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

URL Rewrite

Perfect, your URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.senda.gob.cl/transparencia/solicitud_informacion_senda.html
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Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees www.example.com/green_dress as www.example.com/greendress.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile visits

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Usability

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Structured Data Markup

No Structured Data Markup has been detected

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Technologies

Server Uptime

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Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to senda.dhn.cl.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires 2 months ago.

Watch out, the issuer of the certificate is "self-signed".

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Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

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The data relating to the Facebook Page is publicly available.

Twitter™ Account

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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP Checker

Google™ Ranking

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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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