Your WooRank score for
shell.com.gu
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We discovered 12 issues on your website that can be improved.
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Your results for shell.com.gu
On-Page
Content
Title Tag
Shell Global | Shell Global
Length: 27 character(s) (187 pixels)
HTML title tags appear in browser tabs, bookmarks and in search results.
It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).
Meta Description
Shell is a global group of energy and petrochemical companies. Learn more about Shell on our global website.
Length: 108 character(s) (638 pixels)
Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).
Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.
missing translation: en.description_contentGoogle Preview
Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.
Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.
