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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
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SEO

Title Tag

Jungent Shell Lubs | Shell Lubricants macrodistributor Jungent homepage for Baltic's

Length: 84 character(s) (604 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Missing

The meta description for jungent.ee is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
13 2 0 0 0
<H1> SHELL JAGABKINGITUSI!
<H1> Ametlik Shellmäärdeaineteedasimüüja Eestis
<H1> Shell PurePlusTechnology
<H1> Shell Rimula DynamicProtection Plus
<H1> Uus Rasketehnika kataloog
<H1> KÜSI TEHNILIST NÕU
<H1> Uudiskiri
<H1> e-tellimine
<H1> Shell koostöö-partnerid
<H1> Pureplus tehnoloogia
<H1> OHUTUSKAARDID
<H1> Leia sulle sobiv õli
<H1> Saada meile kiri
<H2> Räägi meiega
<H2> Liitu
and 12 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

jungent.ee currently has 13 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • shell 14
  • uus 4
  • pureplus 4
  • lähemalt 3
  • plus 3
  • loe 3
  • rasketehnika 3
  • jungent 3
  • helix 3
  • kataloog 2
  • õlid 2
  • määrded 2
  • tooted 2
  • meiega 2
  • eesti 2
  • dynamic 2
  • tel 2
  • protection 2
  • nanoprotech 2
  • tootesari 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 9 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.shell.jungent.ee and shell.jungent.ee as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.shell.jungent.ee and shell.jungent.ee to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://shell.jungent.ee/wp-content/uploads/2017/03/Kingitused_web.pdf as all one word. Use hyphens in your URLs instead: http://shell.jungent.ee/wp-content/uploads/2017/03/Kingitused-web.pdf.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile visits

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Mobile Rendering

shell.jungent.ee on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

shell.jungent.ee

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: Estonian

Detected: Estonian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
jungent.com This domain is booked
jungent.net Available. Register it now!
jungent.org Available. Register it now!
jungent.info Available. Register it now!
jungent.biz Available. Register it now!
jungent.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
jugent.ee Available. Register it now!
jungsnt.ee Available. Register it now!
jungennt.ee Available. Register it now!
jungnet.ee Available. Register it now!
jyngent.ee Available. Register it now!
junbent.ee Available. Register it now!
jungen5.ee Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when shell.jungent.ee goes down.
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Server IP

217.146.69.13

Server location: Tallinn

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to sn-69-13.tll07.zoneas.eu.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 6 months.

Watch out, the issuer of the certificate is "self-signed".

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Jungent Facebook Page

Were here23

Talking About63

Checkins23

URL
Name
Jungent
About
Jungent on juhtiv esmatarbekaupade turundaja Eestis, kes esindab tuntud kaubamärke Baltikumis - Mars, Colgate-Palmolive, Libero, Zewa, Löfbergs Lila, Evian, Nivea, Shell jpt.
Mission
To become best sales, marketing and distribution company in the Baltic-Finland region for fast moving consumer products and lubricants range
Company overview
Leading FMCG sales and marketing company with over 500 employees working in the group and turnover exceeding 130 million Euros
Meta Description
Jungent is 23 years old Sales & Distribution Company operating in Estonia, Latvia, Lithuania and Finland. We are professional partner with more than 40 outstanding international and national suppliers, which creates strong brand family for the consumers. Our product portfolio therefore consists of leading brands in the category that have the highest awareness and consumption in the specific product category in specific country.

Jungent employs over 550 people in group of companies in 2015. Our primary target customers are retail outlets and secondary target HORECA clients. Thanks to our wide sales and logistics organisation we have over 7500 direct customers in 4 countries. With the average sales call a day it makes more than 300 000 customers visits a year in those countries. Jungent is dealing nowadays with all FMCG product categories - ambient, chilled and frozen; lubricants-greases-fluids for marine, aviation, industry, motorists, agriculture; foodservice products
Jungent consolidated net sales result was 120 million Euros in 4 countries in 2014. We are sole owners and founders of third party logistics service provider Via 3L Ltd.
Products
Mars, Snickers, Bounty, Pedigree, Chappi, Whiskas, Kitekat, Uncle Ben's, Colgate, Palmolive, Mennen, Libero, Zewa, Libresse, Löfbergs Lila, Evian, Badoit, El Pozo, Delicato, Lamb Weston, Sibylla, Bonduelle, Barry Callebaut, Krit, Bahlsen, JDE, Pickwick, Dilmah, Pure, Vegeta, Pfalzgraf, Nivea, Lotus, Shell määrdeained, Heineken, Krusovice
Address
Tallinn
Estonia
Phone
6663800
We found your brand's Facebook page, but it's not linking to jungent.ee.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with jungent.ee and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @merekarp is available. Register it now!

We couldn't find a Twitter account for jungent.ee. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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