79 personalized tasks for
online marketing success!
Adapt-IT for Assistive Technology and accessible computer hardware, software and services for disabled people
Length: 109 character(s) (798 pixels)
HTML title tags appear in browser tabs, bookmarks and in search results.
It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).
Adapt-IT specialises in providing a wide range of disability equipment, computer aids and visual impairment products in the UK. We also provide RSI software and hardware, dyslexia programs and a variety of special needs software. The supply of computer aids for disabled users is our primary focus, although we also carry a range of special needs equipment and RSI prevention tools. In addition we offer services for disabled people including workstation assessments, expert witness work and training.
Length: 502 character(s) (2,913 pixels)
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).
Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
Adapt-IT for Assistive Technology and accessible computer hardware...
Adapt-IT specialises in providing a wide range of disability equipment, computer aids and visual impairment products in the UK. We also provide RSI software and ...
Adapt-IT for Assistive Technology and accessible computer hardwar...
Adapt-IT specialises in providing a wide range of disability equipment, computer aids and visual impairment products in the ...
|<H2>||Mac Compatible Products|
|<H2>||Early Learner Keyboard, Black on White Lowercase, USB and PS/2|
|<H2>||Kensington Orbit Optical Trackball Mouse, USB and PS/2|
|<H3>||Are you entitled to VAT Relief?|
|<H3>||You may be elegible to claim VAT Exemption|
|<H3>||You may be elegible to claim VAT Exemption|
|<H4>||020 8386 0379|
|<H4>||Your Shopping Basket|
|<H4>||Products by Category|
|<H4>||About VAT Exemption|
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.
The numbers next to each word or phrase represents how often we detected them and their variants on the page.
Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.
If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.
We found 29 images on this web page.
2 ALT attributes are missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like you're missing alternative text for 2 images on adapt-it.co.uk. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.
Try to keep your alternative text to a simple, one-sentence description of what's in the image.
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
We didn't find any web feed URLs on this web page.
Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!
Not all versions of your page point to the same URL.
Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.
This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.
If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.
See the pages you've disallowed with your robots.txt file with Site Crawl.
XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.
Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.
We found 1 sitemap(s) listing 1 URL(s).
All sitemaps are within the file size limit
All sitemaps are within the URL count limit
Following sitemaps do not have a valid structure
All sitemaps are accessible
The sitemaps in your robots.txt file use a valid URL format
Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.
Warning! We've detected parameters in a significant number of URLs.
No hreflang tags were found on this page
We found underscores in this URL and/or in your in-page URLs.
Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://shop.adapt-it.co.uk/word_order_form.doc as all one word. Use hyphens in your URLs instead: https://shop.adapt-it.co.uk/word-order-form.doc.
We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.
We've discovered 1,668 pages on adapt-it.co.uk.
Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.
A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.
Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.
Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.
If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.
This website is not optimized for Mobile Visitors
Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.
This is how your website appears when displayed on different mobile devices.
With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.
In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.
|Tap Target||Size||Overlapping Target|
|<a href="https://shop.adapt-it.co.uk/showrooms.asp" title="About our Showrooms">Showrooms</a>||74x15||<a href="https://shop.adapt-it.co.uk/terms.asp" title="Terms and Conditions">Terms & Conditions<|
|<a href="https://www.adapt-it.co.uk/contact-adapt-it/" title="Contact Information">Contact Us</a>||69x15||<a href="https://shop.adapt-it.co.uk/terms.asp" title="Terms and Conditions">Terms & Conditions<|
|<a href="https://shop.adapt-it.co.uk/downloads.asp" title="Downloads">Downloads</a>||69x15||<a href="https://shop.adapt-it.co.uk/terms.asp" title="Terms and Conditions">Terms & Conditions<|
|<a href="https://www.adapt-it.co.uk/resources-and-downloads/resources-and-links/" title="Useful Link||77x15||<a href="https://shop.adapt-it.co.uk/terms.asp" title="Terms and Conditions">Terms & Conditions<|
|<a href="https://www.adapt-it.co.uk/adapt-it-blog/" title="Blog">Blog</a>||29x15||<a href="https://shop.adapt-it.co.uk/terms.asp" title="Terms and Conditions">Terms & Conditions<|
|<a href="https://www.adapt-it.co.uk/sitemap/" title="Sitemap">Sitemap</a>||51x15||<a href="https://shop.adapt-it.co.uk/terms.asp" title="Terms and Conditions">Terms & Conditions<|
Perfect, no plugin content detected.
Perfect, this web page’s text is legible on mobile devices.
This page does not specify a viewport, or the viewport is not well configured.
The content does not fit within the specified viewport size.
The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.
It looks like adapt-it.co.uk could be missing a meta viewport.
Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.
No mobile frameworks have been detected.
We didn't detect any schema.org items on your webpage
We didn't detect any Open Graph tags on your webpage
We didn't detect any Twitter Card tags on your webpage
We didn't detect any microformat items on your webpage
Warning! At least one email address has been found in plain text.
We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Great, your website is SSL secured (HTTPS).
Your website's URLs redirect to HTTPS pages.
Your headers are not properly set up to use HSTS.
The SSL certificate expires in 7 months.
The certificate issuer is GlobalSign nv-sa.
We didn't find any mixed content on this web page.
You could reduce (59.4 KiB) by minifying the asset(s) listed below.
Perfect, all your assets are compressed.
We found a total of 54 uncached asset(s) listed below.
|/css/css.css||Expiration not specified|
|/css/niftyCorners.css||Expiration not specified|
|/css/lightbox.css||Expiration not specified|
|/scripts/scripts.js||Expiration not specified|
|/scripts/niftycube.js||Expiration not specified|
|/scripts/prototype.js||Expiration not specified|
|/scripts/scriptaculous.js||Expiration not specified|
|/scripts/lightbox.js||Expiration not specified|
|/img/fancyclose.png||Expiration not specified|
|/scripts/flot.js||Expiration not specified|
|/img/colorbox-bluegreen.gif||Expiration not specified|
|/img/colorbox-blackwhite.gif||Expiration not specified|
|/img/colorbox-textonly.gif||Expiration not specified|
|/img/arrow-search.gif||Expiration not specified|
|/img/thumbs/prem_notebook_riser_1.jpg||Expiration not specified|
|/img/thumbs/budget_range_1.jpg||Expiration not specified|
|/img/thumbs/goldtouch_keyboard_black_1.jpg||Expiration not specified|
|/img/thumbs/vari-x_with_no_rail_1.jpg||Expiration not specified|
|/img/thumbs/maltron_keyboard_trackerball_1.jpg||Expiration not specified|
|/img/thumbs/kids_corner_1.jpg||Expiration not specified|
|/img/thumbs/apple_mac_1.jpg||Expiration not specified|
|/img/thumbs/airobic_rh_bl_1.jpg||Expiration not specified|
|/img/thumbs/dns11_home_1.jpg||Expiration not specified|
|/img/thumbs/jelly_beamer_1.jpg||Expiration not specified|
|/img/thumbs/new_products.jpg||Expiration not specified|
|/img/thumbs/clearance_items.jpg||Expiration not specified|
|/img/icon-globe.gif||Expiration not specified|
|/img/thumbs/early_learner_kb_lc_bw_1.jpg||Expiration not specified|
|/img/buynow.gif||Expiration not specified|
|/img/thumbs/kensington_orbit_optical_1.jpg||Expiration not specified|
|/img/arrow-go.gif||Expiration not specified|
|/img/cards-logos1.jpg||Expiration not specified|
|/img/other_images/sale-now-on_s.jpg||Expiration not specified|
|/site_images/ico_fb.png||Expiration not specified|
|/site_images/ico_twitter.png||Expiration not specified|
|/site_images/ico_linkedin.png||Expiration not specified|
|/valid-css.gif||Expiration not specified|
|/valid-xhtml10.gif||Expiration not specified|
|/wcag1aa.gif||Expiration not specified|
|/css/blackwhite.css||Expiration not specified|
|/css/text.css||Expiration not specified|
|/css/print.css||Expiration not specified|
|/scripts/effects.js||Expiration not specified|
|/scripts/builder.js||Expiration not specified|
|/img/bodybg.jpg||Expiration not specified|
|/img/bg-topbanner.gif||Expiration not specified|
|/img/logo.jpg||Expiration not specified|
|/img/basket.gif||Expiration not specified|
|/img/word.gif||Expiration not specified|
|/img/pdf.gif||Expiration not specified|
|/img/loading.gif||Expiration not specified|
|/img/closelabel.gif||Expiration not specified|
|/css/niftycorners.css||Expiration not specified|
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Length: 8 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Your website does not have a favicon.
Your website does not have a custom 404 Error Page.
Your server responded with the HTTP status code: 404
404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.
It looks like adapt-it.co.uk doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.
Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.
|adapt-if.co.uk||Available. Register it now!|
|wdapt-it.co.uk||Available. Register it now!|
|adapt-kt.co.uk||Available. Register it now!|
|adapt-iit.co.uk||Available. Register it now!|
|arapt-it.co.uk||Available. Register it now!|
|adpt-it.co.uk||Available. Register it now!|
|adapt-ti.co.uk||Available. Register it now!|
Register the various typos of your domain to protect your brand from cybersquatters.
This shows your estimated traffic for adapt-it.co.uk compared to any competitors you have chosen. We use Alexa for this information.
6,769,702th most visited website in the World