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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Shop Trẻ Thơ - Hệ thống cửa hàng Shop Mẹ và Bé Online

Length: 53 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Shop Trẻ Thơ cung cấp đồ sơ sinh, đồ chơi, đồ dùng cho mẹ và bé giá tốt. Shop mẹ và bé online giao hàng tại nhà, đổi hàng 15 ngày, tích điểm

Length: 140 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Shop Trẻ Thơ - Hệ thống cửa hàng Shop Mẹ và Bé Online

Shop Trẻ Thơ cung cấp đồ sơ sinh, đồ chơi, đồ dùng cho mẹ và bé giá tố...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 7 0 0 0
<H2> Đồ cho bé ăn
<H2> Đồ chơi - Quà tặng
<H2> Đồ cho bé mặc
<H2> Đồ vệ sinh cho bé
<H2> Đồ cho bé đi chơi
<H2> Đồ cho bé ngủ
<H2> Đồ dùng cho mẹ
and 5 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • cho 17
  • màu 7
  • chơi 6
  • sinh 6
  • miền 5
  • nhiều 5
  • xem 4
  • khỏe 4
  • dùng 4
  • trẻ 4
  • sữa 4
  • bánh 3
  • gia 3
  • hình 3
  • đình 3
  • lovemom 3
  • bắc 3
  • sản 2
  • cúc 2
  • giữa 2

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Cho 17
màu 7
chơi 6
sinh 6
Miền 5
Keywords (2 words) Freq Title Desc <H>
Cho bé 14
nhiều màu 5
Đồ chơi 4
trẻ em 4
Đồ dùng 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 56 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

452,603    452,603

We've discovered 452,603 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Average    Average

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Prioritize visible content

Optimize images

Leverage browser caching

Minify HTML

Like with desktop, the time it takes a mobile page to load is an important mobile ranking factor. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Declared: Vietnamese

Detected: Vietnamese

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains Status This domain is booked This domain is booked Available. Register it now! This domain is booked Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed


Server Uptime

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Server IP

Server location: Binh Thanh

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 7 months.

The certificate issuer is GeoTrust Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Free Trial


Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares7575

Google™ +0

Linkedin Shares4

Pinterest Shares2


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Shop Trẻ Thơ Facebook Page

Were here1,539

Talking About81


Shop Trẻ Thơ
Shop Trẻ Thơ-cung cấp hơn 15.000 sp dành cho Mẹ và Bé được tin dùng nhiều năm qua với hệ thống 31 cửa hàng tại Hà Nội, HP, Hạ Long, HCM, Bình Phước, Mỹ Tho và Thủ Dầu Một
Meta Description
Shop Trẻ Thơ – Thiên đường cho Bé được thành lập từ năm 2009 đến nay, từ cửa hàng đầu tiên tại số 623 Hoàng Hoa Thám, Ba Đình, Hà Nội tới nay đã có 33 cửa hàng tại các thành phố Hà Nội, Hải Phòng, TP Hồ Chí Minh và Bình Phước, sắp tới mở thêm chi nhánh tại Mỹ Tho và Quảng Ninh

Tự hào là Hệ thống cửa hàng Mẹ và Bé Online – Offline với các cửa hàng trải rộng khắc cả nước, sản phẩm đa dạng, giá cả phải chăng, chất lượng phục vụ luôn dẫn dầu.

Shop Trẻ Thơ - Thiên đường cho Bé chuyên cung cấp các sản phẩm:

- Đồ sơ sinh & đồ dùng cho bé
- Đồ chơi trẻ em.
- Thời trang trẻ em.
- Đồ dùng cho mẹ.
- Đồ dùng gia đình.
- Lớp học tiền sản miễn phí.
- Lớp học dạy cách cho bé ăn dặm miễn phí
- Tư vấn thai sản, chăm sóc bé miễn phí.

Shop Trẻ Thơ – Thiên đường cho Bé luôn nỗ lực để mang tới trải nghiệm mua sắm thú vị cho bà mẹ & trẻ em, đóng góp giá trị nhỏ của mình vào công cuộc chăm sóc trẻ sơ sinh và bà mẹ bằng các sản phẩm chất lượng, an toàn, giá cả tốt nhất.

Shop Trẻ Thơ – Thiên đường cho Bé mang tới các lớp học tiền sản, lớp học ăn dặm cho mẹ và bé với các bác sĩ chuyên khoa Sản, Dinh dưỡng từ các bệnh viện uy tín tại Hà Nội, TP Hồ Chí Minh. Giúp các chị em phụ nữ lần đầu làm mẹ, lần đầu chăm sóc trẻ sơ sinh làm quen & tận hưởng thời gian làm mẹ tuyệt vời.

Hãy ghé thăm & mua sắm đồ sơ sinh, đồ dùng cho mẹ, đồ chơi, thời trang trẻ em thuộc Hệ thống cửa hàng Shop Trẻ Thơ – Thiên đường cho Bé:
� Shop Trẻ Thơ - Thiên đường cho bé!
Shop Trẻ Thơ có hệ thống 33 cửa hàng tại các thành phố Hà Nội, Hải Phòng, Quảng Ninh, Ninh Bình, TP Hồ Chí Minh và Bình Phước, Mỹ Tho, Biên Hòa và Bình Dương

Hotline miễn phí 1800 6066

Tại Hà Nội
1. Tầng 1 Tòa CT4, KĐT Văn Khê, Hà Đông
2. Số 9, B7 Lưu Hữu Phước, Mỹ Đình 1, Nam Từ Liêm
3. 227 Đội Cấn, Q.Ba Đình
4. 108 Lê Lợi, Q.Hà Đông
5. 109 Trần Duy Hưng, Q.Cầu Giấy
6. 49 Nguyễn Phong Sắc, Q.Cầu Giấy
7. 623 Hoàng Hoa Thám, Q.Ba Đình
8. 195G Minh Khai, Q.Hai Bà Trưng
9. Số 8, Tòa Nhà CT5-X2, Bắc Linh Đàm, Hoàng Mai
10. tầng 1 Tòa T11 Time City, 458 Minh Khai, Hai Bà Trưng
11. Tầng 1 Tòa T11 Time City, 458 Minh Khai, Hai Bà Trưng
12. 376 Thái Hà, Trung Liệt, Đống Đa

Tại Hải Phòng
1. 11 Hai Bà Trưng (đường Cát dài cũ), Q.Lê Chân
2. 707–709 Trường Chinh, P.Quán Trữ, Q.Kiến An

Tại Quảng Ninh
22 Trần Hưng Đạo, TP Hạ Long

Tại Ninh Bình
923 Trần Hưng Đạo, Phường Vân Giang, TP Ninh Bình

Tại TP. Hồ Chí Minh
1. 30 Hồ Tùng Mậu, P.Nguyễn Thái Bình, Q.1
2. 541 Nguyễn Duy Trinh, P.Bình Trưng Đông, Q.2
3. 1004 Hậu Giang, P.12, Q.6
4. 253 Lũy Bán Bích, P. Hiệp Tân, Q.Tân Phú
5. 292 Lê Trọng Tấn, P.Tây Thạnh, Q.Tân Phú
6. 865 Phan Văn Trị, P.7, Q.Gò Vấp
7. 77 Lê Văn Việt, P.Hiệp Phú, Q.9
8. 729 đường CMT8, P.6, Q.Tân Bình
9. 107 Nguyễn Chí Thanh, P.9, Q.5
10. 338 Nguyễn Thị Minh Khai, P.5, Q.3
11. 49G Phan Đăng Lưu, P.3, Q.Bình Thạnh
12. 131 Nguyễn Thị Thập, P.Tân Phú, Q.7
13. 278 Lê Văn Khương, P.Thới An, Q.12
14. 326 Phan Đình Phùng, phường 1, Quận Phú Nhuận (khai trương 04/06/2017

Tại Bình Phước
539 Quốc lộ 14, Tân Phú, Đồng Xoài, Bình Phước

Tại Tiền Giang
303 Ấp Bắc, P.5, TP. Mỹ Tho

Tại Đồng Nai
165 CMT8, P.Hòa Bình, TP.Biên Hòa

Tại Bình Dương
412 CMT8, P.Phú Cường, TP.Thủ Dầu Một

Một số thông điệp Trích Sổ tay Văn hoá Nội bộ của Shop Trẻ Thơ - Thiên đường cho Bé:

“Chúng tôi là những người đam mê và nhiệt huyết, chúng tôi yêu thích được làm việc mỗi ngày. Chúng tôi muốn xây dựng một công ty có dịch vụ khách hàng tốt nhất.”

“Chúng tôi không ngại khó khăn, thất bại, chúng tôi dám nghĩ, dám làm và dám chịu trách nhiệm, chúng tôi không ngừng cải tiến để vươn lên.”

"Chúng tôi đặt khách hàng lên trên hết, nếu bạn không phục vụ khách hàng hoặc không hỗ trợ những ai phục vụ khách hàng, bạn không phải là người chúng tôi cần"
Great, your brand's Facebook page is linking to

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account


The Twitter™ Account @shoptretho is booked and it is linked to your website.

Bio Paradise for baby!- A shop specializing in providing newborn and infant clothes, children fashion, items for moms, intelligent toys.
Ha Noi, Viet Nam
9 years ago
Great, your Twitter account is linked to Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

%(displayNames)s's Google+ cover picture

Total circles you're in 245

Hệ thống cửa hàng Mẹ và Bé Shop Trẻ Thơ
Introduction - Hệ thống cửa hàng mua sắm trực tuyến hàng đầu về Mẹ & Bé, kết hợp với hệ thống chuỗi cửa hàng bán lẻ tại các thành phố lớn tại Hà Nội, TP Hồ Chí Minh, Hải Phòng, Đà Nẵng, Vinh, chúng tôi chuyên cung cấp các mặt hàng đồ sơ sinh cho bé, đồ chơi trẻ em thông minh, đồ dùng cho Mẹ và Bé…đảm bảo chất lượng, giá tốt và nhiều tiện ích sử dụng cho khách hàng.

Trung tâm CSKH
Thân ái.
This is the Google+ page for Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor’s Google ranking for custom keywords
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Traffic Estimations

High    High

This shows your estimated traffic for compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

117,711th most visited website in the World

994th most visited website in Vietnam

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
Vietnam This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.