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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Shule Direct

Length: 12 character(s) (88 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

An online platform that provides educational learning content for students and teachers in secondary schools.

Length: 109 character(s) (631 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Shule Direct

https://www.shuledirect.co.tz/

An online platform that provides educational learning content for students and teachers in secondary schools.

Mobile Version

https://www.shuledirect.co.tz

Shule Direct

An online platform that provides educational learning content for students and teachers in secondary schools.

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 1 2 19 24
<H1> ShuleDirect
<H2> Learn. Revise. Discuss.
<H3> What you can do
<H3> Latest Discussions
<H4> Anytime, Anywhere
<H4> An online platform that provides educational learning content for students and teachers in secondary schools.
<H4> Get Studying
<H4> NMB Wajibu
<H4> Biology
<H4> Bookkeeping
<H4> Chemistry
<H4> Civics
<H4> Commerce
<H4> English
<H4> Geography
<H4> History
<H4> ICS
<H4> Kiswahili
<H4> Mathematics
<H4> Physics
<H4> Life Skills
<H4> Girls Leadership
<H4> ShuleDirect
<H5> « Back
<H5> NMB WAJIBU
<H5> Biology
<H5> Bookkeeping
<H5> Chemistry
<H5> Civics
<H5> Commerce
<H5> English
<H5> Geography
<H5> History
<H5> ICS
<H5> Kiswahili
<H5> Mathematics
<H5> Physics
<H5> Life Skills
<H5> Girls Leadership
<H5> Study notes
<H5> Join Discussions
<H5> Meet Students
<H5> Past Papers
<H5> Humanright
<H5> A HEART
<H5> GEOGRAPY
<H5> INFECTIONS AN DISEASES
and 44 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • provides educational learning content 2
  • past papers 4
  • secondary schools 2
  • makini quizzes 3
  • life skills 4
  • extracurricular subjects 3
  • girls leadership 3
  • hrs ago 3
  • nmb wajibu 3
  • online platform 2
  • shule direct 2
  • study notes 2
  • biology discussions 2
  • learn 3
  • terms 2
  • discussions 9
  • register 2
  • students 5
  • access 2
  • biology 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 30 images on this web page.

26 ALT attributes are missing.

https://www.shuledirect.co.tz/assets/public/img/wajibu_logo.png
https://www.shuledirect.co.tz/assets/admin/images/subjects/BiologyIcon.png
https://sdimg.blob.core.windows.net/images/ShuleDirect/43355/Original/book-keeping_(1)_1470040179220.png
https://www.shuledirect.co.tz/assets/admin/images/subjects/ChemistryIcon.png
https://www.shuledirect.co.tz/assets/admin/images/subjects/CivicsIcon.png
https://sdimg.blob.core.windows.net/images/ShuleDirect/43355/Original/commerce_1470040185493.png
https://www.shuledirect.co.tz/assets/admin/images/subjects/EnglishIcon.png
https://www.shuledirect.co.tz/assets/admin/images/subjects/GeographyIcon.png
https://www.shuledirect.co.tz/assets/admin/images/subjects/HistoryIcon.png
https://sdimg.blob.core.windows.net/images/ShuleDirect/52811/Original/ics_icon__1522139683545.png
https://www.shuledirect.co.tz/assets/admin/images/subjects/KiswahiliIcon.png
https://www.shuledirect.co.tz/assets/admin/images/subjects/MathsIcon.png
https://www.shuledirect.co.tz/assets/admin/images/subjects/PhysicsIcon.png
https://sdimg.blob.core.windows.net/images/ShuleDirect/45475/Original/lifeskill_logo(1)_1472117855120.png
https://sdimg.blob.core.windows.net/images/ShuleDirect/53699/Original/Faraja-ya-usichana__1525095118403.png
https://www.shuledirect.co.tz/assets/public/img/down_arrow.png
https://www.shuledirect.co.tz/assets/public/icons/book.png
https://www.shuledirect.co.tz/assets/public/icons/discussion.png
https://www.shuledirect.co.tz/assets/public/icons/group.png
https://www.shuledirect.co.tz/assets/public/icons/past_paper.png
https://www.shuledirect.co.tz/assets/public/js/forum/cleditor/images/icons/7.gif
https://www.shuledirect.co.tz/assets/public/icons/webicons/fb.png
https://www.shuledirect.co.tz/assets/public/icons/webicons/twitter.png
https://www.shuledirect.co.tz/assets/public/icons/webicons/youtube.png
https://www.shuledirect.co.tz/assets/public/img/app_store.png
https://www.shuledirect.co.tz/assets/public/img/playstore.png
and 21 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 26 images on shuledirect.co.tz. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.shuledirect.co.tz and shuledirect.co.tz as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.shuledirect.co.tz and shuledirect.co.tz to the same site.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked shuledirect.co.tz/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for shuledirect.co.tz but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at shuledirect.co.tz/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.shuledirect.co.tz/notes/list_notes/4/22102
https://www.shuledirect.co.tz/forms/list_subjects/2
https://www.shuledirect.co.tz/forms/list_subjects/3
https://www.shuledirect.co.tz/forms/list_subjects/4
https://www.shuledirect.co.tz/forms/list_subjects/5
https://www.shuledirect.co.tz/past_paper
https://www.shuledirect.co.tz/forms/list_subjects/45474
https://www.shuledirect.co.tz/notes/list_notes/2/21113
https://www.shuledirect.co.tz/notes/list_notes/3/23110
https://www.shuledirect.co.tz/notes/list_notes/4/21401
https://www.shuledirect.co.tz/notes/list_notes/5/17826
https://www.shuledirect.co.tz/notes/list_notes/2/43904
https://www.shuledirect.co.tz/notes/list_notes/3/43830
https://www.shuledirect.co.tz/notes/list_notes/4/43450
https://www.shuledirect.co.tz/notes/list_notes/5/43355
https://www.shuledirect.co.tz/notes/list_notes/2/20446
https://www.shuledirect.co.tz/notes/list_notes/3/19734
https://www.shuledirect.co.tz/notes/list_notes/4/22166
https://www.shuledirect.co.tz/notes/list_notes/5/22875
https://www.shuledirect.co.tz/notes/list_notes/2/18379
https://www.shuledirect.co.tz/notes/list_notes/3/19810
https://www.shuledirect.co.tz/notes/list_notes/4/19221
https://www.shuledirect.co.tz/notes/list_notes/5/22061
https://www.shuledirect.co.tz/notes/list_notes/2/44032
https://www.shuledirect.co.tz/notes/list_notes/3/43963
https://www.shuledirect.co.tz/notes/list_notes/4/43717
https://www.shuledirect.co.tz/notes/list_notes/5/43277
https://www.shuledirect.co.tz/notes/list_notes/2/21287
https://www.shuledirect.co.tz/notes/list_notes/3/18291
https://www.shuledirect.co.tz/notes/list_notes/5/22404
https://www.shuledirect.co.tz/notes/list_notes/2/19394
https://www.shuledirect.co.tz/notes/list_notes/3/19003
https://www.shuledirect.co.tz/notes/list_notes/4/18497
https://www.shuledirect.co.tz/notes/list_notes/5/18101
https://www.shuledirect.co.tz/notes/list_notes/2/18010
https://www.shuledirect.co.tz/notes/list_notes/3/19304
https://www.shuledirect.co.tz/notes/list_notes/4/20128
https://www.shuledirect.co.tz/notes/list_notes/5/21647
https://www.shuledirect.co.tz/notes/list_notes/2/52811
https://www.shuledirect.co.tz/notes/list_notes/3/52671
https://www.shuledirect.co.tz/notes/list_notes/4/52945
https://www.shuledirect.co.tz/notes/list_notes/5/53022
https://www.shuledirect.co.tz/notes/list_notes/2/22743
https://www.shuledirect.co.tz/notes/list_notes/3/18209
https://www.shuledirect.co.tz/notes/list_notes/4/21994
https://www.shuledirect.co.tz/notes/list_notes/5/22835
https://www.shuledirect.co.tz/notes/list_notes/2/22472
https://www.shuledirect.co.tz/notes/list_notes/3/20215
https://www.shuledirect.co.tz/notes/list_notes/4/21793
https://www.shuledirect.co.tz/notes/list_notes/5/19551
https://www.shuledirect.co.tz/notes/list_notes/2/19898
https://www.shuledirect.co.tz/notes/list_notes/3/20582
https://www.shuledirect.co.tz/notes/list_notes/4/18672
https://www.shuledirect.co.tz/notes/list_notes/5/20870
https://www.shuledirect.co.tz/notes/list_notes/45474/45475
https://www.shuledirect.co.tz/notes/list_notes/45474/53699
https://www.shuledirect.co.tz/extra_curriculum/posts/4#new-discussion
https://www.shuledirect.co.tz/extra_curriculum/posts/5#new-discussion
https://www.shuledirect.co.tz/extra_curriculum/posts/6#new-discussion
and 54 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.shuledirect.co.tz/notes/list_notes/4/22102 as all one word. Use hyphens in your URLs instead: https://www.shuledirect.co.tz/notes/list-notes/4/22102.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile visits

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Mobile Rendering

shuledirect.co.tz on an iPhone
shuledirect.co.tz on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

shuledirect.co.tz

Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like shuledirect.co.tz doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
shuledirect.com Expires 6 months ago
shuledirect.net Available. Register it now!
shuledirect.org This domain is booked
shuledirect.info Available. Register it now!
shuledirect.biz Available. Register it now!
shuledirect.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
hsuledirect.co.tz Available. Register it now!
shulefirect.co.tz Available. Register it now!
shuleirect.co.tz Available. Register it now!
shuledirecg.co.tz Available. Register it now!
shuuledirect.co.tz Available. Register it now!
shuledirsct.co.tz Available. Register it now!
sshuledirect.co.tz Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when shuledirect.co.tz goes down.
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Server IP

104.41.159.18

Server location: Washington

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a month.

The certificate issuer is Starfield Technologies, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Shule Direct Facebook Page

Talking About89

URL
Name
Shule Direct
About
Digital educational content for Tanzania secondary school students, teachers and the community. #eLearning #education #Anywhere #Anytime
Tanzania.
Meta Description
ShuleDirect
P. O. Box 105821
539 Old Bagamoyo Road
Msasani Village
Dar Es Salaam

Cel: (+255) (0) 75 290 4152
Phone: (+255) (022) 266 4167
Email: info@shuledirect.co.tz
Twitter: @ShuleDirect
Great, your brand's Facebook page is linking to shuledirect.co.tz.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@ShuleDirect

The Twitter™ Account @ShuleDirect is booked and it is linked to your website.

Name
Followers
3,012
Tweets
1,861
Bio
A #SocEnt creating local digital educational content delivered via web and mobile solutions for learners in Tanzania and across Africa. #AnytimeAnywhereLearning
Location
Dar es Salaam, Tanzania
Created
6 years ago
Great, your Twitter account is linked to shuledirect.co.tz. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of shuledirect.co.tz in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor shuledirect.co.tz’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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