79 personalized tasks for
online marketing success!
Length: 4 character(s)
HTML title tags appear in browser tabs, bookmarks and in search results.
It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).
The meta description for homeoffice.gov.uk is missing.
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
We did not find HTML headings (<H1> to <H6>) on this page.
HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.
homeoffice.gov.uk currently has 0 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
We found 1 images on this web page.
No ALT attributes are empty or missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.
We checked the robots.txt file for homeoffice.gov.uk but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.
Learn more about adding your XML sitemap to your robots.txt file here.
If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at homeoffice.gov.uk/sitemap.Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Good, the URLs look clean.
Great, you are not using underscores (these_are_underscores) in your URLs.
Great, you aren't using underscores (these_are_underscores) in your URLs.
Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.
Great, you aren't using Flash or frames on your site.
While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.
We have not found a Blog on this website.
In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.
We recommend you start a blog on homeoffice.gov.uk to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.
If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.
80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.
Length: 10 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Your website does not have a favicon.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience.
Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in -.
Here are some tips for multilingual websites:
No Structured Data Markup has been detected
|homeoffice.com||Expires 2 years ago|
|homeoffice.net||Expires 2 years ago|
|homeoffice.org||This domain is booked|
|homeoffice.info||This domain is booked|
|homeoffice.biz||Expires 2 years ago|
|homeoffice.eu||This domain is booked|
|siia.homeoffice.gov.uk||Available. Register it now!|
|s8a.homeoffice.gov.uk||Available. Register it now!|
|sis.homeoffice.gov.uk||Available. Register it now!|
|sja.homeoffice.gov.uk||Available. Register it now!|
|sai.homeoffice.gov.uk||Available. Register it now!|
|isa.homeoffice.gov.uk||Available. Register it now!|
|xia.homeoffice.gov.uk||Available. Register it now!|
Register the various typos of your domain to protect your brand from cybersquatters.
Server location: Bristol
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
Great, language/character encoding is specified: iso-8859-1
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great, your website is SSL secured (HTTPS).
Your website's URLs do not redirect to HTTPS pages.
Your headers are not properly set up to use HSTS.
The SSL certificate expires 5 months ago.
The certificate issuer is DigiCert Inc.