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sila-air.com

2014-12-30 16:54:05
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SEO

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
3 1 6 0 7
<H1> Trees Down. . . Wires Down . . . Power Outages . . . REMEMBER LAST WINTER?
<H1> 18 Month No Interest No Payment Financing
<H1> ENJOY ROOM BY ROOM COMFORT WITH A MITSUBISHI MINI-SPLIT!
<H2> We Take Care of All Your Home Comfort Needs
<H3> Is Your Tired Old Heater Not Up to the Cold?
<H3>
<H3>
<H3>
<H3> No Duct Work? Don’t Sweat It!
<H3> We Love Air
<H5> Philadelphia
<H5> Boston
<H5> Connecticut
<H5> New York
<H5> Washington, D.C.
<H5> Baltimore
<H5> Annapolis
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • sila 12
  • air 10
  • heating 9
  • washington 9
  • boston 8
  • connecticut 7
  • system 7
  • york 7
  • baltimore 7
  • philadelphia 7
?

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good air 11 OK OK OK
Average sila 10 OK OK NOK
Average heating 10 OK OK NOK
Bad system 9 NOK NOK NOK
Average washington 9 NOK NOK OK
Keywords (2 words) Freq Title Desc <H>
Average air conditioning 8 OK OK NOK
Bad maintenance systems 4 NOK NOK NOK
Bad managing partner 4 NOK NOK NOK
Average heating air 4 OK OK NOK
Bad connecticut baltimore 3 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Average heating air conditioning 4 OK OK NOK
Bad york boston washington 3 NOK NOK NOK
Bad philadelphia york boston 3 NOK NOK NOK
Bad check philadelphia york 3 NOK NOK NOK
Bad washington connecticut baltimore 3 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

?

Great, your website directs www.sila-air.com and sila-air.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Blog

Medium impact Hard to solve

We found a Blog on this website.

?

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Average    Average
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Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

?
Optimize your website for Mobile browsing

Technologies

Server IP

23.139.15.156

Server location: -

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

?

Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Low impact Hard to solve
Deprecated tags Occurrences Tips
<u> 1 Replace with the text-decoration CSS property
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Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

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