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Screenshot for silentale.com

silentale.com

2014-10-29 08:53:21
Passed
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To Improve
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Optimize

SEO

Title

Medium impact Easy to solve

Page d'accueil - Silentale

Length: 26 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Missing

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Your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
0 2 3 0 0
<H2> Faites converger vos datas et boostez les performances de vos actions marketing !
<H2> Data Marketing
<H3> Exploitez vos actifs numériques
<H3> Bénéficiez d’un accompagnement
<H3> Misez sur le long terme
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Alt Attribute

Medium impact Easy to solve

We found 4 images on this web page.

4 ALT attributes are empty or missing.

  • http://silentale.com/wp-content/uploads/2014/02/PHOTOS_SLIDER_022.jpg
  • http://silentale.com/wp-content/uploads/2014/02/PHOTOS_SLIDER_GRAFF.jpg
  • http://silentale.com/wp-content/uploads/2014/02/PHOTOS_SLIDER_babyfoot1.jpg
  • http://silentale.com/wp-content/uploads/2014/02/PHOTOS_SLIDER_logos.jpg
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

14.2%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Medium impact Easy to solve

This website without www doesn't redirect to www. It is duplicate content!

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Your website does not direct www.silentale.com and silentale.com to the same URL. It is crucial that you fix this.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect to re-route all traffic from your non-preferred domain.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blog

Medium impact Hard to solve

We found a Blog on this website.

?

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Optimize your website for Mobile browsing

Technologies

Server IP

72.55.186.52

Server location: MONTREAL

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

?

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the Silentale Facebook Page

Likes593

URL
Name
Silentale
About
Integrating social data with existing customer data to generate business intelligence that impacts marketing programs' ROI
Mission
We empower retailers, distributors, brands and media companies to identify and leverage the digital customer journey.

We analyze the current digital environment, make strategic and operational recommendations, deploy and integrate the necessary data management, monitoring and profiling tools and assist clients throughout the operation phase.
Description
We are an Enterprise software provider founded in 2008 specialized in leveraging social data with existing customer data to improve the efficiency of marketing programs.

We accompany mid-market and large enterprises to implement big data practices internally across existing departments to achieve a competitive advantage in the marketplace.
Products
We partner with your team to devise the strategy, implement the necessary tools within your existing IT environment.

We make use of the Silentale Platform, our cloud-based tailor-made solution, to link the vast amount of social data with existing customer data to automate customer segmentation.
Phone
+1-888-860-0362
?
These data regarding the Facebook Page are publicly available.