79 personalized tasks for
online marketing success!
4. Kinder- und Jugendförderung — Kanton Zug
Length: 43 character(s) (336 pixels)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (20-70 characters, 200-569 pixels) and include your most important keywords.
Der Kanton Zug führt in Ergänzung zu den Angeboten der Gemeinden einen Fachbereich für Kinder- und Jugendschutz sowie Kinder- und Jugendförderung.
Length: 146 character(s) (906 pixels)
Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).
Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.
4. Kinder- und Jugendförderung — Kanton Zug
www.zg.ch/
Der Kanton Zug führt in Ergänzung zu den Angeboten der Gemeinden einen Fachbereich für Kinder- und Jugendschutz sowie Kinder- und Jugendförder...
<H1> | <H2> | <H3> | <H4> | <H5> |
---|---|---|---|---|
1 | 1 | 1 | 0 | 0 |
<H1> | 4. Kinder- und Jugendförderung |
<H2> | Downloads |
<H3> | Kontakt |
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.
It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
We found 3 images on this web page.
No ALT attributes are empty or missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
We found a total of 38 link(s) including 0 link(s) to files
Anchor | Type | Follow |
---|---|---|
iZug | External Links | Follow |
zugel.ch | External Links | Follow |
Jugendarbeitsstellen | External Links | Follow |
Jugendprojektbeiträge | External Links | Follow |
Zuger Fachstelle punkto Jugend und Kind (Bereich Jugendförderung) | External Links | Follow |
Kantonsratsvorlagen | External Links | Follow |
Gesetzessammlung | External Links | Follow |
Kind, Jugend, Familie | Internal Links | Follow |
Italiano | Internal Links | Follow |
International | Internal Links | Follow |
Kontakt | Internal Links | Follow |
No Anchor Text | Internal Links | Follow |
Direkt zur Navigation | Internal Links | Follow |
Behörden | Internal Links | Follow |
A bis Z | Internal Links | Follow |
Online-Dienstleistungen | Internal Links | Follow |
Direktion des Innern | Internal Links | Follow |
Kantonales Sozialamt | Internal Links | Follow |
Generationen und Gesellschaft | Internal Links | Follow |
Direkt zum Inhalt | Internal Links | Follow |
Download KML | Internal Links | Follow |
Suchfeld ausklappen | Internal Links | Follow |
Navigation ausklappen | Internal Links | Follow |
Kanton Zug Logo | Internal Links | Follow |
Beiträge Jugendförderung - bewilligte Projekte 2014 | Internal Links | Follow |
Beiträge Jugendförderung - bewilligte Projekte 2015 | Internal Links | Follow |
Simone Gschwind | Internal Links | Follow |
Newsletter und Social Media | Internal Links | Follow |
Fachstelle für Statistik | Internal Links | Follow |
Geoportal | Internal Links | Follow |
Offene Stellen | Internal Links | Follow |
Gemeinden | Internal Links | Follow |
English | Internal Links | Follow |
Français | Internal Links | Follow |
Barrierefreiheit | Internal Links | Follow |
Impressum | Internal Links | Follow |
Sitemap | Internal Links | Follow |
Verzeichnisse | Internal Links | Follow |
Links pass value from one page to another. This value is called 'link juice'.
A page's link juice is split between all the links on that page so lots of unnecessary links on a page will dilute the value attributed to each link. There's no exact number of links to include on a page but best practice is to keep it under 200.
Using the Nofollow attribute in your links prevents some link juice, but these links are still taken into account when calculating the value that is passed through each link, so using lots of NoFollow links can still dilute PageRank.
Great, a redirect is in place to redirect traffic from your non-preferred domain.
Search engines see www.skaj.ch and skaj.ch as different websites. This means they could see a large amount of duplicate content, which they don't like.
Fortunately your website redirects www.skaj.ch and skaj.ch to the same site.
Missing
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
We checked skaj.ch/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.
No sitemap found in your robots.txt.
We checked the robots.txt file for skaj.ch but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.
Learn more about adding your XML sitemap to your robots.txt file here.
If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at skaj.ch/sitemap.xml
Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.Good, the URLs look clean.
We found underscores in this URL and/or in your in-page URLs.
https://www.zg.ch/behoerden/direktion-des-innern/kantonales-sozialamt/generationen-und-gesellschaft/kind-jugend-familie/jugendfoerderung/slider_navi |
https://www.zg.ch/behoerden/direktion-des-innern/kantonales-sozialamt/generationen-und-gesellschaft/kind-jugend-familie/jugendfoerderung/feedback_view |
Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.zg.ch/behoerden/direktion-des-innern/kantonales-sozialamt/generationen-und-gesellschaft/kind-jugend-familie/jugendfoerderung/slider_navi as all one word. Use hyphens in your URLs instead: https://www.zg.ch/behoerden/direktion-des-innern/kantonales-sozialamt/generationen-und-gesellschaft/kind-jugend-familie/jugendfoerderung/slider-navi.
We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.
Flash: No
Frames: No
Great, you aren't using Flash or frames on your site.
While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.
Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.
80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.
No mobile frameworks have been detected.
skaj.ch
Length: 4 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.
Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.
Great, your website has a favicon.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience.
Declared: German
Detected: German
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
Domains | Status | |
---|---|---|
skaj.com | Expires a year ago | |
skaj.net | Expires 2 years ago | |
skaj.org | This domain is booked | |
skaj.info | This domain is booked | |
skaj.biz | Available. Register it now! | |
skaj.eu | This domain is booked |
Register the various extensions of your domain to protect your brand from cybersquatters.
Domains | Status | |
---|---|---|
ska.ch | This domain is booked | |
skzj.ch | Available. Register it now! | |
skan.ch | This domain is booked | |
akaj.ch | Available. Register it now! | |
kaj.ch | This domain is booked | |
sakj.ch | Available. Register it now! | |
xkaj.ch | Available. Register it now! |
Register the various typos of your domain to protect your brand from cybersquatters.
217.26.55.112
Server location: Zurich
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.
Use DNSstuff for comprehensive reports on your server.
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.
HTML5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: utf8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Your website is SSL secured (HTTPS), but the Common Name is set to sl286.web.hostpoint.ch.
Your website's URLs redirect to HTTPS pages.
Your headers are not properly set up to use HSTS.
The SSL certificate expires in a year.
The certificate issuer is Hostpoint GmbH.
Not found
The Twitter™ Account @skaj is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.