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Marketing Checklist



Title Tag

Σύγκριση τιμών σε πάνω από 1390 online καταστήματα! | Skroutz.gr

Length: 64 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Σύγκρινε τιμές σε πάνω από 1390 καταστήματα εύκολα στο Skroutz.gr. Βρες ευκαιρίες, δες απόψεις χρηστών και χαρακτηριστικά προϊόντων!

Length: 132 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Σύγκριση τιμών σε πάνω από 1390 online καταστήματα! | Skroutz.gr


Σύγκρινε τιμές σε πάνω από 1390 κατ&#...

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
1 6 34 1 0
<H1> Skroutz.gr Αρχική σελίδα
<H2> Τεχνολογία
<H2> Μόδα - Ομορφιά
<H2> Παιδικά - Βρεφικά
<H2> Hobby - Αθλητισμός
<H2> Σπίτι - Κήπος
<H2> Auto - Moto
<H3> Κινητά Τηλέφωνα
<H3> Θήκες Κινητών Τηλεφώνων
<H3> Tablets
<H3> Θήκες Tablet
<H3> Laptops
<H3> DSLR &amp; Mirrorless
<H3> Τηλεοράσεις
<H3> Ψηφιακοί Δέκτες &amp; Αποκωδικοποιητές
<H3> Εκτυπωτές
<H3> Γυναικεία
<H3> Ανδρικά
<H3> Ρολόγια Χειρός
<H3> Γυναικείες Τσάντες
<H3> Γυαλιά Ηλίου
<H3> Βρεφικά Παπούτσια
<H3> Βρεφικά Ρούχα
<H3> Παιδικά Καροτσάκια
<H3> Παιδικά Παπούτσια
<H3> Παιδικά Ρούχα
<H3> Ποδήλατα
<H3> Όργανα Γυμναστικής
<H3> Αθλητικά Παπούτσια
<H3> Συμπληρώματα Διατροφής
<H3> Ελεύθερος Χρόνος
<H3> Μεγάλες Οικιακές Συσκευές
<H3> Μικρές Οικιακές Συσκευές
<H3> Έπιπλα
<H3> Είδη Κατοικιδίων
<H3> Έπιπλα Κήπου &amp; Βεράντας
<H3> Κράνη Μηχανής
<H3> Ελαστικά Αυτοκινήτων
<H3> Ζάντες Αυτοκινήτων
<H3> Ηχοσυστήματα Auto, Boat
<H3> Οθόνες Auto, Boat
<H4> Skroutz it παντού!
<H6> Skroutz κατηγορίες
<H6> Για επαγγελματίες
<H6> Για webmasters
<H6> Σχετικά με μας

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • skroutz 8
  • παιδικά 6
  • nike 6
  • auto 5
  • samsung 5
  • air 4
  • galaxy 3
  • iphone 3
  • moto 3
  • hobby 3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
skroutz 8
Παιδικά 6
nike 6
auto 5
samsung 5
Keywords (2 words) Freq Title Desc <H>
hobby auto 3
Παιδικά hobby 3
Παιδικά Παιδικά 3
auto moto 3
nike air 3
Keywords (3 words) Freq Title Desc <H>
hobby auto moto 3
Παιδικά hobby auto 3
play windows phone 2
Παιδικά Παιδικά Παιδικά 2
nike air max 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 2 images on this web page.

1 ALT attributes are empty or missing.

  • http://www.skroutz.gr/analytics/srecord/8fdc4ecbdbd5d72d4149980924bf35b63e749b93/ns/?gen=1412342629&pth=%2F&sttp=44&uri=%2F&uuid=cc97634bff11f242afbbca5543aa97a6

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

619,142    619,142

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Great, your website directs www.skroutz.gr and skroutz.gr to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap


Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.


Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.skroutz.gr/c/1405/siblirwnata_diatrofis.html?from=families
  • http://www.skroutz.gr/user_voice/new.json
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.


We found a Blog on this website.


Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

skroutz.gr on an iPhone
skroutz.gr on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Average    Average

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Minify JavaScript

Enable compression

Optimize images

Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 7 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Page Size

51.6 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.82 second(s) (62.74 kB/s)


Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Declared: Greek

Detected: Danish


The language you have specified for your website is different than the language detected by Google™. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
skroutz.com Expires 8 months ago
skroutz.net Expires 5 months ago
skroutz.org This domain is booked
skroutz.info This domain is booked
skroutz.biz Expires a year ago
skroutz.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
akroutz.gr This domain is booked
sjroutz.gr This domain is booked
skeoutz.gr This domain is booked
skriutz.gr This domain is booked
skrotz.gr This domain is booked
skrou5z.gr This domain is booked
wkroutz.gr This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


92%    92%

Vendor reliability

92%    92%


92%    92%

Child safety

92%    92%

This ‪‬‬data is provided by WOT™.


Server Uptime

Upgrade now and get notified when skroutz.gr goes down.
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Server IP

Server location: ATHENS


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Too bad, your server is not using a caching method.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 9 Errors, 1 Warning(s)


W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to undefined.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires 4 months ago.

The certificate issuer is GeoTrust, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Skroutz.gr Facebook Page

Were here189

Talking About1,479


Shopping & RetailShopping Service
Skroutz, η μεγαλύτερη μηχανή αναζήτησης και σύγκρισης προϊόντων και τιμών στην Ελλάδα.
Company overview
Στο Skroutz μπορείς να συγκρίνεις τιμές για πάνω από 7 εκατομμύρια προϊόντα σε περισσότερα από 1.300 ηλεκτρονικά καταστήματα! Περισσότεροι από 3,6 εκατομμύρια μοναδικοί χρήστες επισκέπτονται το www.skroutz.gr για να αναζητήσουν το προϊόν που ψάχνουν και να κάνουν έξυπνες online αγορές. Κι επειδή στο Internet δεν είσαι μόνος, τα 250.000 εγγεγραμμένα μέλη της κοινότητας του Skroutz είναι εδώ για να σε βοηθήσουν σε κάθε βήμα των online αγορών σου!
Meta Description
Σύγκρινε τιμές σε πάνω απο 1.300 online καταστήματα, βρες ευκαιρίες, εξοικονόμησε χρήματα και χρόνο, αγόρασε online!
Αλ. Παναγούλη 91, Néa Ionía
The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @skroutz is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

7 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] Skroutz

Total page +1s24,998

Total circles you're in19,485

H επίσημη σελίδα του skroutz στο Google+

Το skroutz δημιουργήθηκε το 2005 από μια ομάδα προγραμματιστών, με σκοπό να προσφέρει σε κάθε χρήστη ένα εύχρηστο εργαλείο για τις Οnline αγορές του. Σήμερα, αποτελεί τη μεγαλύτερη μηχανή αναζήτησης και σύγκρισης προϊόντων και τιμών στην Ελλάδα, με πάνω από 5.500.000 προϊόντα σε περισσότερα από 1.000 καταστήματα.

Στη σελίδα μας στο Google Plus, μοιραζόμαστε νέα, χρήσιμες πληροφορίες για προϊόντα, ανακοινώσεις για καινούργιες λειτουργίες & project του Skroutz, αλλά και στιγμιότυπα από την καθημερινότητα μας.

Προσθέστε μας στο κύκλο σας! 
Μας αρέσει να βρισκόμαστε εδώ, ελπίζουμε το ίδιο και σε εσάς! 

Βρείτε μας ακόμη στη σελίδα μας στο facebook skroutz.gr και στο twitter @skroutzit ή γίνετε μέλος της κοινότητας του Skroutz.
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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SERP Checker

Google™ Ranking

Upgrade to monitor skroutz.gr’s Google ranking for custom keywords
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Traffic Estimations

Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Start Your Free Trial

Traffic Rank

2,851th most visited website in the World

9th most visited website in  Greece


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Equatorial Guinea skroutz.gq This domain is booked
Japan skroutz.jp Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.