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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
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SEO

Title Tag

INICIO

Length: 6 character(s) (49 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Sociedad de Productores de Fonogramas - Entidad de gestión colectiva de los derechos patrimoniales de los Productores de Fonogramas

Length: 131 character(s) (801 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

INICIO

http://soprofon.ec/

Sociedad de Productores de Fonogramas - Entidad de gestión colectiva de los derechos patrimoniales de los Productores de Fonogramas

Mobile Version

INICIO

http://soprofon.ec

Sociedad de Productores de Fonogramas - Entidad de gestión colectiva de los derechos patrimoniales de los Productores ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
4 1 7 3 0
<H1> INSTITUTO ECUATORIANO DE PROPIEDAD INTELECTUAL
<H1>
<H1> MIEMBRO AFILIADO DE IFPI
<H1>
<H2> SOPROFON
<H3> SOCIEDAD DE PRODUCTORES DE FONOGRAMAS
<H3> NUESTROS SOCIOS
<H3> NOTICIAS
<H3> DATOS DE CONTACTO
<H3> SÍGUENOS
<H3> FAQ
<H3> Search
<H4> SOPROFON: CONOZCA MÁS DE LA LICENCIA ANUAL 2017
<H4> JORNADAS DE LICENCIAMIENTO: RECAUDAMOS PARA DISTRI...
<H4> COSTA RICA: LA CORTE SUPREMA RATIFICA LOS DERECHOS...
and 12 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

soprofon.ec currently has 4 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • soprofon 11
  • averiguar 10
  • guayaquil 5
  • fonogramas 5
  • quito 5
  • productores 5
  • establecimientos 4
  • documentos 4
  • radio 4
  • conozca 3
  • artistas 3
  • televisión 3
  • formulario 2
  • visualizar 2
  • formularios 2
  • podrá 2
  • factura 2
  • licencia 2
  • sonados 2
  • financiera 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 41 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.soprofon.ec or soprofon.ec is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for soprofon.ec but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at soprofon.ec/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Rendering

soprofon.ec on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

soprofon.ec

Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: Spanish

Detected: Spanish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
soprofon.com Available. Register it now!
soprofon.net Available. Register it now!
soprofon.org Available. Register it now!
soprofon.info Available. Register it now!
soprofon.biz Available. Register it now!
soprofon.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
sopr0fon.ec Available. Register it now!
soproofn.ec Available. Register it now!
oprofon.ec Available. Register it now!
soprofkn.ec Available. Register it now!
soproon.ec Available. Register it now!
ssoprofon.ec Available. Register it now!
soporfon.ec Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

216.239.138.209

Server location: Tempe

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
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Facebook Page

Cover picture of the Soprofon Ecuador Facebook Page

Were here6

Checkins6

URL
Name
Soprofon Ecuador
Mission
Licenciar, recaudar y distribuir los derechos conexos derivados de los diferentes usos que se da al catálogo representado. También es nuestro deseo brindar a nuestros socios un entorno de transparencia que refleje un desempeño sobresaliente, trabajando cada día para alcanzar la excelencia en todos los procesos.
Company overview
SOCIEDAD DE GESTION COLECTIVA DE LOS PRODUCTORES DE FONOGRAMAS
General information
SOPROFON, es una entidad de gestión colectiva de los derechos patrimoniales de los Productores de Fonogramas sobre las grabaciones sonoras que son entregadas a su administración, y legalmente facultada para representarlos. SOPROFON, es una persona jurídica de derecho privado sin fines de lucro, capaz de ejercer derechos, contraer obligaciones civiles y de ser representada judicial y extra judicialmente en el ámbito nacional e internacional.
Address
Quito
Ecuador
Phone
6004607 o 6004608
Great, your brand's Facebook page is linking to soprofon.ec.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@soprofon

The Twitter™ Account @soprofon is booked and it is linked to your website.

Name
Followers
83
Tweets
14
Bio
Es una sociedad de gestión colectiva de Derechos conexos, que representa los catálogos de los productores fonográficos y los derechos derivados de su uso
Location
Quito
Created
8 years ago
Great, your Twitter account is linked to soprofon.ec. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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