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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Homepage - Lavendel Spa Hotel

Length: 29 character(s) (234 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

hotell Athena, Athena Hotel Ateena hotell, konverents, piljardisaal, toitlustamine, elamispind, hotell, odav, armas hotell, sport, Karting, tennis, saun, mullivann, piljard, restoran väliterrass, ilusalong, geelküüned, juuksur, kosmeetik, Family Hotel, lapsed rand, mänguväljak, kaubanduskeskus, staadion, tankla, pubi, föön, triikraud, kuivpuhastusteenused, Hiina toit, linn, meri, garaaž, tasuta parkimine, Spordihall, tantsusaal, pulmad, matus, peielaud, peied sünnipäev, juubel, laste sünnipäevad, tasuta wifi, disko Hotelli Athena, Hotel Athena, Athena Hotel, Ateena Hotelli, konferenssi biljardisali, ateriapalvelu, kotelo, hotelli, halpa, urheilu, Karting, tennis sauna, poreallas, uima-allas, ravintola, ulkoterassi, kauneussalonki, geelikynnet kampaaja, kosmetologi, perhe hotelli, lapset; ranta;leikkipuisto, ostoskeskus parila, stadion, huoltoasema, pub, hiustenkuivaaja, rauta, kuivapesupalvelut kiinalainen ruoka, kaupunki, meri, autotalli, ilmainen pysäköinti, urheiluhalli tanssisali, häät, hautajaiset, syntymäpäivä; lasten synttärit, lmainen wifi conference, billiard room, catering, housing, hotel, cheap, sports Karting, tennis, sauna, jacuzzi, pool, restaurant, outdoor patio, beauty salon gel nails, hairdresser, beautician, Family Hotel children, beach, playground, mall, iron stadium, gas station, pub, hairdryer dry-cleaning services, Chinese food, town, sea, garage, Lots of free parking sports Hall, ballroom, wedding, funeral, birthday, Children's birthdays disco, party, free wifi, отель атена, Атена отель, Афины гостиницы конференция, Бильярдный зал, общественное питание; жилье отель, дешево, Прекрасный отель, спортивный Картинг, теннис, сауна, джакузи, бассейн, ресторан, открытая терраса салон красоты, Гелевые ногти, парикмахер, косметолог семейный отель, дети, пляж, детская площадка Торговый центр, футбольное поле, стадион автозаправочная станция, паб, фен железо, химчистка, китайская кухня, город море, гараж, Большая бесплатная автостоянка спортивный зал, бальный свадьба, похороны, день рождения, детские дни рождения

Length: 2,088 character(s) (11,906 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Homepage - Lavendel Spa Hotel

hotell Athena, Athena Hotel Ateena hotell, konverents, piljardisaal, toitlustamine, elamispind, hotell, odav, armas hotell, sport, Karting, tennis, saun, mullivann, ...

Mobile Version

Homepage - Lavendel Spa Hotel

hotell Athena, Athena Hotel Ateena hotell, konverents, piljardisaal, toitlustamine, elamispind, hotell, odav, armas hotell, sport,...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 0 5 0 0
<H3> Navigation
and 2 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • hotel 9
  • spa 8
  • sauna 8
  • lavendel 7
  • treatments 6
  • relaxation 6
  • body 4
  • offers 4
  • center 4
  • city 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 10 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either or is failing to resolve properly or returns a 404 error. You use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.


Mobile visits

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Mobile Rendering on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.



Length: 16 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Your website does not have a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility. currently does not specify a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also shows favicons in a page's search snippet in mobile search results.

Without a specified favicon, Google will show the default icon in its mobile search results. You can see an example of this in's Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

Add a Favicon


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status Available. Register it now! Available. Register it now! This domain is booked Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.



Facebook Views

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Facebook Page

Cover picture of the Lavendel Spa Hotel & Cafe Facebook Page


Were here2,180

Talking About52


Lavendel Spa Hotel & Cafe
Spa Hotel Lavendel - unique spa experience in Viimsi nearby Tallinn.
Meta Description
Spa Hotel Lavendel is a spa hotel situated near Tallinn in Viimsi. It has 47 rooms, a conference centre, grocery store, beauty salon, sauna centre and a restaurant / cafe.
We offer peaceful surroundings outside the city noise with a great opportunity to connect work and relaxation. The sea and beach is within a 10 minute walk from hotel. It takes about 15 minutes to get to the city centre by car.
Our big parking area and comfortable rooms gives clients the best chance to arrange events and enjoy our full service hotel.
You can enjoy your leisure time either, doing sports at sportshall, go-carting or enjoying our beauty services.
Lavendel Café offers great cuisine at affordable prices. Our daily lunch menu has a wide selection of delicious cafe foods.
Additional information:
General information
Lavendel Spa Hotel on hotell Athena järeltulija, mis alates 2014 aasta oktoobrikuust rõõmustab nii turiste kui kohalikke elanikke uue suurepärase sauna- ja lõõgastuskeskusega.

Spa Hotel Lavendlis on 47 tuba, uuenenud konverentsikeskus, ilusalong, kohvik / restoran ning toidupood.

Lavendel Spa Hotel pakub rahulikku miljööd väljaspool linnakära. Siin on suurepärane võimalus ühendada töö ja lõõgastumine.

Lavendel Spa Hotel asub looduslikult kaunil Viimsi poolsaarel. Meri ja supelrand jäävad hotellist 10-minutilise jalutuskäigu kaugusele. Tallinna kesklinn asub 15-minutilise autosõitu kaugusel.

Hotellil on suur tasuta parkla ning hubased toad. See võimaldab Mugav võimalus mitmepäevaste ürituste korraldamisel.

Great, your brand's Facebook page is linking to

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.


Local Directories

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Keyword Tool

Google Ranking

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