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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

sporza | sporza

Length: 15 character(s) (110 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Sporza neemt het op zich om van de populaire sporten sociale gebeurtenissen te maken en kleine sporten te doen begrijpen en bewonderen. Het merk bedient zowel de sportfan als de sporttechnicus, door de sportwereld nauw te volgen vanuit verschillende standpunten.

Length: 262 character(s) (1,564 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

sporza | sporza


Sporza neemt het op zich om van de populaire sporten sociale gebeurtenissen te maken en kleine sporten te doen begrijpen en bewonderen. Het merk bedient ...

Mobile Version

https://sporza.be › nl

sporza | sporza

Sporza neemt het op zich om van de populaire sporten sociale gebeurtenissen te maken en kleine sporten te doen begrijpen...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 24 0 0 0
<H1> Homepagina van Sporza
<H2> pas verschenen
<H2> livestreams op Sporza
<H2> Hoofdpunten
<H2> VIDEO: Oppermachtige Sagan knalt iedereen uit het wiel in Zwitserland
<H2> VIDEO: Oppermachtige Sagan knalt iedereen uit het wiel in Zwitserland
<H2> Titelverdediger Duitsland zet Denemarken zonder veel moeite opzij op EK U21
<H2> Frankrijk pakt 9 op 9 na wel hele strenge ingreep van de VAR
<H2> Real-aanwinst Jovic gaat met Servië meteen de boot in op EK beloften
<H2> meest gelezen
<H2> VIDEO: Oppermachtige Sagan knalt iedereen uit het wiel in Zwitserland
<H2> de kleedkamer
<H2> wk voetbal 2019 (vrouwen)
<H2> Noorwegen pakt de zege tegen Zuid-Korea dankzij 2 strafschoppen
<H2> Salonremise brengt Spanje én China naar 1/8e finales op het WK
<H2> Duitse vrouwen hebben weinig moeite met Zuid-Afrika en stoten door
<H2> sportweekend
<H2> voetbal
<H2> Cercle Brugge en Beerschot zijn begonnen aan voorbereiding
<H2> Transfers in de Jupiler Pro League: AA Gent haalt 2 verdedigers binnen
<H2> ek voetbal beloften
<H2> wielrennen
<H2> Van Baarle kraait victorie in slotetappe Dauphiné, Fuglsang eindwinnaar
<H2> Ronde van België eindigt met val: Evenepoel ligt erbij, maar is eindwinnaar
<H2> wk voetbal vrouwen
and 22 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • ek voetbal u21 cools 2
  • ek voetbal u21 walem 2
  • wk voetbal vrouwen bekijk 12
  • ek voetbal u21 cobbaut 2
  • ek voetbal u21 jackers 2
  • ek voetbal u21 mangala 2
  • ek voetbal u21 terugblik 2
  • wk voetbal vrouwen var 2
  • ek voetbal u21 video 2
  • oppermachtige sagan knalt iedereen 3
  • wk voetbal vrouwen 59
  • ek voetbal u21 43
  • eerste twee jaren blijven 2
  • frankrijk mag strafschop hernemen 2
  • jupiler pro league 12
  • bijna dagelijks contact 2
  • jonge duivels 8
  • johan nooit gepraat 2
  • strikte ingreep var 2
  • sportweekend duizenden fans 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 2 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

117,844    117,844

We've discovered 117,844 pages on sporza.be.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.sporza.be and sporza.be as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.sporza.be and sporza.be to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://sporza.be/nl/2019/06/16/walem-_we-spelen-20-bijna-perfecte-minuten-daarna-was-het-mind/ as all one word. Use hyphens in your URLs instead: https://sporza.be/nl/2019/06/16/walem--we-spelen-20-bijna-perfecte-minuten-daarna-was-het-mind/.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Domain Registration

Created 15 years ago

Expiration date unavailable

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol



Sporza neemt het op zich om van de populaire sporten sociale gebeurtenissen te maken en kleine sporten te doen begrijpen en bewonderen. Het merk bedient zowel de sportfan als de sporttechnicus, door de sportwereld nauw te volgen vanuit verschillende standpunten.

og:type article
og:image https://images.vrt.be/orig/2018/06/14/8c44a15b-6fbd-11e8-abcc-02b7b76bf47f.png
og:url https://sporza.be/nl/
og:title sporza
og:description Sporza neemt het op zich om van de populaire sporten sociale gebeurtenissen te maken en kleine sporten te doen begrijpen en bewonderen. Het merk bedient zowel de sportfan als de sporttechnicus, door de sportwereld nauw te volgen vanuit verschillende standpunten.
og:site_name sporza.be
and 1 more.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

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Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

sporza.be on an iPhone
sporza.be on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<button tabindex="-1" class="sc-search-bar__button"><i class="sc-icon sc-icon--search sc-search-bar_ 26x33 <a href="https://sporza.be/nl/2019/06/17/van-damme-weg-bij-antwerp/" aria-hidden="true" class=" vrt-
<button class="widget-vrt-cookiebalk3__info" data-label="personal"><span>i</span></button> 12x12 <a href="https://sporza.be/nl/2019/06/17/van-damme-weg-bij-antwerp/" aria-hidden="true" class=" vrt-
<button class="widget-vrt-cookiebalk3__info" data-label="personal-ads"><span>i</span></button> 12x12 <a href="https://sporza.be/nl/2019/06/17/van-damme-weg-bij-antwerp/" aria-hidden="true" class=" vrt-
<button class="widget-vrt-cookiebalk3__info" data-label="social"><span>i</span></button> 12x12 <a href="https://sporza.be/nl/2019/06/17/van-damme-weg-bij-antwerp/" aria-hidden="true" class=" vrt-
<a id="vrt-link--menu" data-toggle="vrt-link--toggle-menu" data-submenu="vrt-menu-list--menu" class= 375x46 <a id="vrt-link--pas-verschenen" data-toggle="vrt-link--toggle-pas-verschenen" data-submenu="vrt-men
<a id="vrt-link--pas-verschenen" data-toggle="vrt-link--toggle-pas-verschenen" data-submenu="vrt-men 375x46 <a id="vrt-link--voetbal" data-toggle="vrt-link--toggle-voetbal" data-submenu="vrt-menu-list--voetba
and 3 more.

Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.




Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.