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Marketing Checklist

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Jessica Lewis Jessica Lewis
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SEO

Title Tag

Ssassa - Interkulturelle Musik - Gypsy, Balkan, Oriental

Length: 56 character(s) (393 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Ssassa spielen Musik der Roma: Mazedonisch, serbisch, albanisch, griechisch, türkisch, arabisch, orientalisch, Flamenco + Schulhauskonzert: Schnabelwetzer

Length: 154 character(s) (920 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Ssassa - Interkulturelle Musik - Gypsy, Balkan, Oriental

www.ssassa.ch/

Ssassa spielen Musik der Roma: Mazedonisch, serbisch, albanisch, griechisch, türkisch, arabisch, orientalisch, Flamenco + Schulhauskonzert: Schnabelwetzer

Mobile Version

www.ssassa.ch

Ssassa - Interkulturelle Musik - Gypsy, Balkan, Oriental

Ssassa spielen Musik der Roma: Mazedonisch, serbisch, albanisch, griechisch, türkisch, arabisch, orientalisch, Flamenco + ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 7 0 0
<H3> Ssassa – das ist:
<H3> Schulhauskonzert
<H3> Konzerte und Events
<H3> Kontakt
<H3> Suchen
<H3> Warenkorb
<H3> Schnellauswahl
and 4 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • ssassa 12
  • flamenco 6
  • schnabelwetzer 4
  • workshops 4
  • slide 4
  • gypsies 3
  • germanofolies 3
  • sprachen 3
  • ektaal 2
  • firmenevents 2
  • projektwochen 2
  • roma 2
  • road 2
  • band 2
  • tänzerinnen 2
  • befinden 2
  • lieder 2
  • projekttage 2
  • schulhauskonzerte 2
  • flamenca 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 3 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.ssassa.ch and ssassa.ch as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.ssassa.ch and ssassa.ch to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Rendering

ssassa.ch on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

ssassa.ch

Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: German

Detected: German

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
ssassa.com Expires 2 years ago
ssassa.net Expires 3 months ago
ssassa.org Available. Register it now!
ssassa.info Available. Register it now!
ssassa.biz Available. Register it now!
ssassa.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
ssazsa.ch Available. Register it now!
sdassa.ch Available. Register it now!
zsassa.ch Available. Register it now!
sssasa.ch Available. Register it now!
esassa.ch Available. Register it now!
ssassaa.ch Available. Register it now!
saassa.ch Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

212.59.186.61

Server location: Oberglatt

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.
Promote

Social

Facebook Views

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Facebook Page

Cover picture of the Ssassa Facebook Page

Talking About1

URL
Name
Ssassa
About
Ssassa: Feurige Gyspy Musik & Tanz, Konzerte: öffentlich, privat, Events, Schulen... Aktuelle CD 2015
Infos: www.ssassa.ch
Meta Description
"SSASSA dürfte eine der vielfältigsten Formationen der Schweizer Musikszene sein, nicht nur, was das eigentliche Repertoire betrifft, sondern auch bezüglich ihrer Aktivitäten. Ihre Auftritte sind wahre Feuerwerke – Musik der Roma, albanische, griechische und mazedonische Musik, Einflüsse von Flamenco sowie türkische, kurdische, arabische und algerische Einflüsse zelebrieren ein musikalisch-tänzerisches Fest, das nicht selten bis tief in die Nacht hineindauert.
Die Auftritte von SSASSA an Konzerten, Partys, Festivals und in Kleintheatern, aber auch an interkulturellen Veranstaltungen, am Flüchtlingstag oder bei Asylfesten haben der Gruppe zu nationalem und internationalem Ansehen verholfen."

SSASSA has given more than 3200 concerts since 1995, mainly in Switzerland, Germany, Italy and France, amongst them big festivals like Gypsy Festival in Switzerland"Oriental & Flamenco Gypsy Festival" in Switzerland. SSASSA appeals to a wide variety of audiences, including people from the countries of origin of the music.

Their vast repertoire covers stirring gypsy music from Turkey, Macedonia, Kosovo, Bosnia and Greece, oriental dance music from Arab countries and also Flamenco. Their hot-blooded music expresses a deep understanding of traditional roots, gained from their numerous research journeys all over the Balkan region. The synthesis of these traditional styles combined with a contemporary approach leads into a musical intercultural "firework", kept alight by the sounds of saxophone, clarinet, oud and percussion.

SSASSA seduces their audiences visually, not only with brilliant Romany costumes, but also, with the exotic dance of Nicole, Ljuba, Zeyna or Maryam. Her movements reflect every rhythmic detail of the percussion solo, the hypnotic dancing being inseparable from the music.

SSASSA play for concert, at parties,for weddings, at festivals and in theaters. Apart from these normal concerts SSASSA play regulary for intercultural occasions like at the "day for the refugees", in asylm homes, in prisons and in homes for disabled people.

Beside this SSASSA regulary perform in schools with their program Gypsy Festival in Switzerland"Schnabelwetzer, 7 songs in 7 Languages".
Address
Mellingen
Switzerland
Great, your brand's Facebook page is linking to ssassa.ch.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @ssassa is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
23
Tweets
9
Created
9 years ago
We found a Twitter profile for your brand, but it's not linked to ssassa.ch. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Keyword Tool

Google Ranking

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Visitors

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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