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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag


Length: 9 character(s) (73 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for stamps.fo is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
10 2 12 6 0
<H1> Margreta drotning
<H1> Flogbóltur
<H1> Mikkjal á Ryggi
<H1> Nósi
<H1> List
<H1> Vatndalsvatn
<H1> Nýggj frímerki
<H1> Til frímerkjasavnaran
<H1> Kunning
<H1> Tørvar tær hjálp?
<H2> ( )
<H2> Posta Newsletter
<H3> - 80 ár
<H3> - 125 ár
<H3> - rithøvundur og ídnasta sálmaskald okkara
<H3> - Astrid Andreasen teknaði
<H3> eftir Sigrun Gunnarsdóttir
<H3> - við hjartans kvøðu
<H3> Vatndalsvatn
<H3> Norden 2020 (Nósi)
<H3> Mikkjal á Ryggi (1879-1956)
<H3> Margreta drotning 80 ár
<H3> Flogbóltur 125 ár
<H3> List: Sigrun Gunnarsdóttir
<H4> Valentinsdag koma út tvey frímerki, ið avmynda hjørtu. Tey vísa Vatndalsvatn í Vágum og eitt hjartað við áskriftini "Tú ert her".
<H4> Vit hava nú fingið nósan - hendan fitta, elskuliga, stóroygda, lodna klumpin - sum frímerki.
<H4> Eftir hann liggur ein sonn perlurøð av glottum inn í føroyska mentan, náttúru, arbeiðslív og søgu frá fyrru hálvu av tjúgundu øld.
<H4> 16. apríl 2020 verður hennara hátign Margreta II drotning 80 ár.
<H4> William G. Morgan fann uppá flogbólt ella “Mintonette”, sum tað varð kallað í 1895.
<H4> Sigrun Gunnarsdóttir hevur ment sín heilt egna eyðkenniliga myndaheim
and 27 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • margreta drotning 80 ár 1
  • sum tað varð kallað 1
  • eru okkara nýggjastu frímerki 1
  • eftir sigrun gunnarsdóttir 1
  • gloymt brúkaranavn ella loyniorð 1
  • tekna teg til tíðindabrævið 1
  • vel ársins frímerki 2019 1
  • posthús og stempul 1
  • margreta drotning 2
  • fyrstadagsbjálvar við postgjaldsmerkjum 2
  • við hjartans kvøðu 1
  • sigrun gunnarsdóttir 3
  • astrid andreasen teknaði 1
  • ið avmynda hjørtu 1
  • kurvin er tóm 1
  • tørvar tær hjálp 1
  • posta stamps bløð 1
  • um posta stamps 1
  • flogbóltur 125 ár 1
  • tey vísa vatndalsvatn 1

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 34 images on this web page.

34 ALT attributes are missing.

and 29 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 34 images on stamps.fo. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Missing

Detected: Faroese

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in -.

Here are some tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.stamps.fo and stamps.fo as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.stamps.fo and stamps.fo to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked stamps.fo/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for stamps.fo but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at stamps.fo/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

stamps.fo on an iPhone
stamps.fo on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 3 months.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

55%    55%

You could reduce (187.1 KiB) by minifying the asset(s) listed below.

URL Reduction size
/Scripts/jquery-2.2.0.js 121.3 KiB (48%)
/Scripts/jquery.validate.js 15.1 KiB (36%)
/Scripts/jquery.validate.unobtrusive.js 11.1 KiB (57%)
/Scripts/Shop.js 6.3 KiB (27%)
/Scripts/lightbox.js 5.5 KiB (38%)
/Scripts/DataTable.js 4.7 KiB (34%)
/Scripts/Search.js 4.3 KiB (32%)
/Css/Design.css 3.6 KiB (42%)
/Css/ShopItem.css 3.4 KiB (71%)
/Scripts/jquery.tipsy.js 3.3 KiB (45%)
/Scripts/ajaxq.js 3.3 KiB (60%)
/Scripts/jquery.unobtrusive-ajax.js 2.9 KiB (41%)
/Scripts/notyTheme.js 2.5 KiB (44%)
and 10 more.
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.


Server Uptime

Upgrade now and get notified when stamps.fo goes down.
Free Trial

Server IP

Server location: Tórshavn

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like stamps.fo doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Domain Availability

Domains Status
stamps.com Expires 4 years ago
stamps.net Expires 4 years ago
stamps.org This domain is booked
stamps.info This domain is booked
stamps.biz Expires 3 years ago
stamps.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
stampss.fo This domain is booked
sramps.fo This domain is booked
stamsp.fo This domain is booked
stmps.fo This domain is booked
ztamps.fo This domain is booked
stampps.fo This domain is booked
syamps.fo This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Traffic Estimations

Very Low    Very Low

This shows your estimated traffic for stamps.fo compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

5,287,494th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to stamps.fo, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

Upgrade to see the latest reviews of stamps.fo in local directories
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Social Profiles

Facebook Page

Cover picture of the Stamps Facebook Page


Talking About1

Somos una marca de poleras de hombre diseñadas a tu gusto, de forma rápida y sencilla. 36 colores, e ilimitados estampados a elección.
Meta Description
Somos un grupo de emprendedores de la Universidad Adolfo Ibañez que decidimos emprender y crear Stamps: una marca de poleras personalizadas a través de una aplicación rápida y sencilla para ser entregadas a domicilio. Tenemos una amplio espectro de personalización para lograr la mayor satisfacción posible con tu polera.
General information
MODELO DE VENTAS: Vendemos poleras manga corta y sudaderas personalizadas a través de una aplicación rápida y sencilla. Ofrecemos 36 colores de anilina y estampados ilimitados, además de la opción de subir el tuyo propio en caso de no encontrar uno que te guste. Una vez que el diseño es enviado a través de la aplicación que se encuentra en www.stamps.cl, nos contactamos directamente contigo para coordinar el envío a domicilio que esta incluido en el costo de la polera que se muestra en la página.

* Los modelos no son como se visualizan en la aplicación.
Tienen estas características:

Las poleras son 100% algodón. Para el caso de la manga corta, tenemos dos modelos: uno M que es más ajustado, de mangas más ajustadas y cortas (que no llegan hasta el codo), y cuello amplio y de margen delgado.
La L presenta un diseño más expandido, pero conserva el cuello amplio.

Respecto a las sudaderas estas son 100% algodón y también se encuentran en dos modelos M y L, donde la M es más ajustada y la L amplia y larga. Las dos tienen un cuello amplio.

El contacto para coordinar el envío es vía
- Poleras manga corta
- Sudaderas
We found your brand's Facebook page, but it's not linking to stamps.fo.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with stamps.fo and add a CTA to really maximize your social media marketing efforts.

Twitter Account

13 years ago
We found a Twitter profile for your brand, but it's not linked to stamps.fo. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

LinkedIn Account

We couldn't find a LinkedIn Account for stamps.fo defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor stamps.fo’s Google ranking for custom keywords
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