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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

home.meta_title - Stay.am

Length: 25 character(s) (188 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


Length: 14 character(s) (101 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version


home.meta_title - Stay.am


Mobile Version


home.meta_title - Stay.am


This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
1 4 0 0 0
<H1> Book unique homes in Armenia
<H2> Freely test payments with test card numbers
<H2> A neutral design and colorful features
<H2> Request your Admin Panel credentials
and 2 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • admin panel 2
  • credentials 2
  • home 2
  • stay 3
  • cookies 2
  • selected 1
  • slide 2
  • use 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 8 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Armenian

Detected: English

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.stay.am and stay.am as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.stay.am and stay.am to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

Following sitemaps are not accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

stay.am on an iPhone
stay.am on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
BUTTON 44x34
BUTTON 157x36
BUTTON 114x23
BUTTON 327x31
BUTTON 81x15
BUTTON 190x33
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a year ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

60%    60%

You could reduce (40.3 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

26%    26%

You could reduce 74% (338.1 KiB) by compressing the asset(s) listed below.

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 2 uncached asset(s) listed below.

URL Freshness lifetime
https://cdn.stay.am/images/logo.svg Expiration not specified
https://cdn.stay.am/fonts/fontello.woff?55836342 Expiration not specified
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

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Server IP

Server location: Lupeni

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Registration

Created 2 years ago

Expiration date unavailable

Your domain, stay.am, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet.

It looks like stay.am is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.

Do you know that you can register stay.am for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
stay.com Expires a year ago
stay.net Expires a year ago
stay.org This domain is booked
stay.info This domain is booked
stay.biz Expires 3 years ago
stay.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
stsy.am This domain is booked
ztay.am This domain is booked
etay.am This domain is booked
sty.am This domain is booked
sttay.am This domain is booked
sfay.am This domain is booked
s6ay.am This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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Local Directories

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Social Profiles

Facebook Page

Cover picture of the STAY Facebook Page


Talking About59

Neo-psych rock band from Barcelona. New LP in 2016 with Owen Morris (Oasis, Verve). More info and store (New FREE song monthly): www.stay.cat
Meta Description
'The Mean Solar Times' (Picture in my Ear Records) is the new album by Stay, psych rockers from Barcelona. The new LP is produced and recorded by the britpop guru Owen Morris (Oasis, The Verve) and includes guitar contributions from Andy Bell (Ride, Hurricane#1, Oasis, Beady Eye) on three tracks, specially on the first two digital singles extracted from this, 'Smiling Faces' and 'Pinkman'. The whole album goes beyond their last psychedelic works, mixing overdrived guitars, synths, hammonds and sitars with top tunes and powerful sound.
Stay is a psych rock band from Barcelona since 2005. They have released 4 LPs in Spain and have sold through some limited pressing EPs in the UK with Fruits De Mer Records, where they have performed on many occasions. They have been playing in German, Italy, and obviously Spain (Primavera Sound, Sonorama, Purple Weekend, etc..). Last work 'The Fourth Dimension' (2012), recorded in Liverpool, demonstrated the band’s flair for tightly composed songs that includes brief but intricate instrumental segments, guitar-organ interplay, plus great melodies. They were broadcasted on BBC6 (Gideon Coe) and supported Beady Eye, Ocean Colour Scene, The Pretty Things and Daniel Wylie's Cosmic Rough Riders. Stay bring a fresh take in the modern realm of softer psychedelic sounds, bringing to mind early Charlatans and Fools Gold-era Stone Roses and have found their own unique place among contemporaries Alfa9, Temples, Sulk and Tame Impala.
Despúes de la autoedición de dos primeras demos el sello británico Matchbox Recordings lanza el tercer EP del grupo, So slow (2004). Starting to lose control (2005,Wild Thing) es el primer LP del que se extraen dos singles y es recibido con buenas vibraciones entre la escena y con unas críticas que permiten al grupo el tocar en festivales como Primavera Sound 2006, Bilborrock, conciertos de RNE 3 y TVE.
"Things you cannot see" (2007,WTR) será el segundo álbum que se desmarca con un sonido más auténtico y cálido, confeccionando un disco repleto de pop, soul, garaje, gospel y delicioso freak-beat psicodélico. Las críticas generadas resultan ser especialmente buenas, sonando a dario en el programa Bulevar de RNE 3. Durante el 2007 aparecen en festivales como Lemon Pop y Easypop Weekend y son invitados en tocar en la fiesta de despedida del programa Bulevar de Radio3, al lado de artistas como The Sunday Drivers, Deluxe, Sidonie o Pereza. Kashmir Reflection EP ( oct 2008) fue editado con el prestigioso sello Bip-Bip Records de Barcelona. Galardonada en el Festival Pop-Art (Cáceres,sept 08) como el mejor grupo nacional de pop psicodélico y premiados en el festival de videoclips CLHIPS 08, Kashmir Reflection llevó al grupo a realizar 40 conciertos entre España, Francia e Italia. En diciembre 08 se lanzó un nuevo single en el formato de vinilo 7” de la mano del sello británico Fruits de Mer/Bracken Records (UK,USA).Tras fichar por la discográfica Subterfuge Records y la publicación de su tercer álbum, Passport to Freedom (2010), Stay se convierten en una realidad de la escena nacional con un sonido fácilmente reconocible y es considerado por numerosos medios uno de los grupos más bonitos por su imaginario pop, y un sonido que traspasa las fronteras con clara vocación y proyección internacional. El grupo actual en el mítico The Cavern de Liverpool en mayo 2010. En diciembre 2011, el grupo se fue a Liverpool a grabar con el productor Fran Aschroft(Damon Albarn, Dandy Warhols, Abbey Road,etc.) el que será su cuarto álbum: The Fourth Dimension. Nuevo disco de Stay a la vista en 2015 Con Owen Morris (Oasis, The Verve). Estamos realizando una campaña de crowfunding con My Major Company para llevar a cabo este proyecto que se grabará este verano 2014 en Barcelona (Medusa Studios). Stay contará con Owen Morris como productor, quien produjera los tres primeros discos de Oasis, The Verve, o Ash entre muchos otros. Necesitamos tu colaboración. Gracias!.
English Bio

Stay is an indie psych pop band from Barcelona. After the release of two demos, Stay (2001) and As Another Girl (2003) the english label Matchbox Recordings released the third EP , So Slow (2004). That release and a more personal sound, very careful tunes and guitar work truly influenced by Britpop and madchester scene, made possible a record deal with Wild Thing Records (Madrid) in 2004. Starting to lose control (WTR, 2005) is the first LP and two singles were extracted from this. The band keep on their influences but also have a look to late-60’s american sound and vocals work from bands like CSN&Y or The Byrds. Good reviews permitted the band to play in important national festivals like Primavera Sound 06, Bilborrok or on the TV program Conciertos de RNE3. Things you cannot see (WTR, 2007) is the second album and follows the path of the first one but with a more authentic sound, more warm, that experiments with the psychedelia and the Spencer Davis-like soul. As a result, hammonds, sitar, theremin, farfisa keyboard and moogs hold a work full of pop, soul, garage and a delicious psychedelic freak-beat. The new reviews are really good and hopeful, and Stay is almost everyday on the Chema Rey’s radio show Bulevar (RNE3) Being awarded a Pop-Eye prize for the best 2008 psychedelic band, Stay appears in important national fests like Lemon Pop or EasyPopWeekend. Kashmir Reflection EP (Bip-Bip Records, 2008) was the Stay’s last work by now, and it completed their last psychedelic album. Kashmir Reflection EP has to be thought as a continuing story of “Things you cannot see”, with fresh sitar psychdelic arrangements and live-recordings developments. “I feel you around” is the first track and its video has been awarded in a national music video contest (CLHIPS 08). There is a special cover version of Strawberry Alarm Clock’ and a groovy remix of Super Heavy Soul Mammoth Explosion by Roger Rodés ( Posies, Jon Auer). On december 08, Stay released a new work by Fruits de Mer Records (UK) that includes classic tracks written by The Rolling Stones ('2,000 Light Years From Home'), Graham Nash ('Chicago') and the Strawberry Alarm Clock ('Rainy Day, Mushroom Pullow'). In coloured 7” vinyl. The last album 'Passport to Freedom'(Subterfuge 2010), which was recorded in Barcelona between June and October 09, included vocals collaboration by Daniel Wylie (exCosmic Rough Riders) and Jero Romero (The Sunday Drivers). Stay opened for Liam Galagher's Beady Eye in Madrid in 2011. We released our 4th album (The Fourth Dimension) in 2012, recorded in Liverpool (UK) and recently played with Ocean Colour Scene and The Pretty Things, and in some fests in UK and Gernany. Now, we released the EP Mersey Dream (Fruits de Mer/Subterfuge Records) on 26th Nov2013.Stay are going to release a new album in 2016, with the producer Owen Morris (Oasis, The Verve, Ash, The View, Towns,etc..). . Welcome to Stay’s world.
All info:
We found your brand's Facebook page, but it's not linking to stay.am.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with stay.am and add a CTA to really maximize your social media marketing efforts.

Twitter Account

A tiny travel blog about places to stay and things to see 🌴🌊🍜🐳⛅️️✈💃🍦🌲🐒 Follow us on Instagram: (@STAY)! Back from Tokyo | Next: Rotterdam
London / World
8 years ago
We found a Twitter profile for your brand, but it's not linked to stay.am. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


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Keyword Tool

Google Ranking

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