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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
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Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Official St. Kitts Tourism Authority Website| Visit St Kitts

Length: 60 character(s) (396 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

Journey to St Kitts. Official Website for the Tourism Authority, explore and plan your next exotic Caribbean Vacation here.

Length: 123 character(s) (701 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Official St. Kitts Tourism Authority Website| Visit St Kitts

http://www.stkittstourism.kn/

Journey to St Kitts. Official Website for the Tourism Authority, explore and plan your next exotic Caribbean Vacation here.

Mobile Version

Official St. Kitts Tourism Authority Website| Visit St Kitts

http://www.stkittstourism.kn

Journey to St Kitts. Official Website for the Tourism Authority, explore and plan your next exotic Caribbean Vacation here.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 22 10 1 0
<H1> Welcome To An Island Where Everything Seems to Smile Back
<H2> SpecialsChange Your Latitude
<H2> Gone Limin'
<H2> Magical & Stunning
<H2> Rum Punch and Batik. What could be better?
<H2> Best Beach in St. Kitts
<H2> Discover St. Kitts Treasures
<H2> Discover St. Kitts Treasure
<H2> Savor Caribbean Cuisine
<H2> Thrilling Tropical Tours
<H2> Idyllic Island Weddings
<H2> Explore Black Coral Reefs
<H2> Where to stay
<H2> Events
<H2> Ms. Lauryn Hill
<H2> Events
<H2> Events
<H2> Events
<H2> the island CULTURE
<H2> Useful Facts
<H2> Arriving By Air
<H2> Interactive Map
<H2> Gallery
<H3> Like only Kittitians know how
<H3> Brimstone Hill Fortress
<H3> Romney Manor
<H3> Cockleshell Beach
<H3> Park Hyatt St. Kitts
<H3> 22nd Annual St. Kitts Music Festival
<H3> The 17th Annual Bente Weber Memorial Nevis to St. Kitts Cross Channel Swim
<H3> Spice Fest
<H3> Whit Monday (Public Holiday)
<H3> St. Kitts, Captured
<H4> Follow Your Heart
and 31 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • kitts 31
  • island 17
  • beach 8
  • discover 7
  • nevis 7
  • explore 7
  • spice 5
  • swim 5
  • romance 5
  • limin 5
  • caribbean 4
  • annual 4
  • coral 4
  • reefs 4
  • hotels 4
  • rum 4
  • continue 3
  • reading 3
  • buzz 3
  • tourism 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 47 images on this web page.

38 ALT attributes are empty or missing.

https://www.facebook.com/tr?id=361577073999963&ev=PageView&noscript=1
http://www.stkittstourism.kn/includes/images/menu-top-things.jpg
http://www.stkittstourism.kn/includes/images/menu-gallery.jpg
http://www.stkittstourism.kn/public_docs/popup/heart-icon.png
http://www.stkittstourism.kn/public_docs/popup/dive.png
http://www.stkittstourism.kn/public_docs/popup/golf.png
http://www.stkittstourism.kn/public_docs/popup/yacht.png
http://www.stkittstourism.kn/public_docs/popup/map.png
http://www.stkittstourism.kn/public_docs/popup/fb.png
http://www.stkittstourism.kn/public_docs/popup/insta-icon.png
http://www.stkittstourism.kn/public_docs/island_specials/change-your-latitude.jpg
http://www.stkittstourism.kn/includes/images/home-discover.jpg
http://www.stkittstourism.kn/includes/images/home-dining.jpg
http://www.stkittstourism.kn/includes/images/home-tours.jpg
http://www.stkittstourism.kn/includes/images/home-wedding.jpg
http://www.stkittstourism.kn/includes/images/home-diving.jpg
http://www.stkittstourism.kn/includes/images/events-elements1.png
http://www.stkittstourism.kn/includes/images/events-featured.jpg
http://www.stkittstourism.kn/public_docs/events/the-15th-annual-bente-weber-memorial-nevis-to-st-kitts-cross-channel-swim.jpeg
http://www.stkittstourism.kn/public_docs/events/spice-fest.jpg
http://www.stkittstourism.kn/public_docs/events/whit-monday-public-holiday.png
http://www.stkittstourism.kn/includes/images/events-elements-n.png
http://www.stkittstourism.kn/includes/images/island-culture.jpg
http://www.stkittstourism.kn/includes/images/useful-facts.jpg
http://www.stkittstourism.kn/includes/images/binoculars.png
http://www.stkittstourism.kn/includes/images/compass.png
http://www.stkittstourism.kn/includes/images/map-usa-names.png
http://www.stkittstourism.kn/includes/images/map-europe-names.png
http://www.stkittstourism.kn/includes/images/map-caribbean-names.png
http://www.stkittstourism.kn/includes/images/st-kitts-pin.png
http://www.stkittstourism.kn/includes/images/footer-icon-heart.png
http://www.stkittstourism.kn/includes/images/footer-phone.png
http://www.stkittstourism.kn/includes/images/us-news.png
http://www.stkittstourism.kn/includes/images/robb-report.png
http://www.stkittstourism.kn/includes/images/chta.png
http://www.stkittstourism.kn/includes/images/caribbean-travel.png
http://www.stkittstourism.kn/includes/images/tambourine.png
http://tag.yieldoptimizer.com/ps/analytics?pxid=17436&
and 33 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 38 images on stkittstourism.kn. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

12,868    12,868

We've discovered 12,868 pages on stkittstourism.kn.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.stkittstourism.kn and stkittstourism.kn as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.stkittstourism.kn and stkittstourism.kn to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

stkittstourism.kn on an iPhone
stkittstourism.kn on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

stkittstourism.kn

Length: 14 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like stkittstourism.kn doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Asset Minification

65%    65%

You could reduce 35% (1.7 KiB) by minifying the asset(s) listed below.

URL Reduction size
/includes/js/plugins/fancybox2.1/jquery.fancybox.css 1.7 KiB (35%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
stkittstourism.com Expires in 4 hours
stkittstourism.net Available. Register it now!
stkittstourism.org Available. Register it now!
stkittstourism.info Available. Register it now!
stkittstourism.biz Available. Register it now!
stkittstourism.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
stkittstuorism.kn Available. Register it now!
stoittstourism.kn Available. Register it now!
stkittst9urism.kn Available. Register it now!
sgkittstourism.kn Available. Register it now!
stkit5stourism.kn Available. Register it now!
stkittstouirsm.kn Available. Register it now!
stkitttstourism.kn Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

69%    69%

Child safety

70%    70%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when stkittstourism.kn goes down.
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Server IP

72.3.243.220

Server location: San Antonio

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares4892

Facebook Comments-

Facebook Likes-

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the My St. Kitts Facebook Page

Talking About1,604

URL
Name
My St. Kitts
About
Intoxicating natural beauty, sunny skies, white sand, and warm waters combine to make St. Kitts one of the most seductive spots in the Caribbean.
Company overview
Intoxicating natural beauty, sunny skies, warm waters, and white sandy beaches combine to make St. Kitts one of the most seductive spots in the Caribbean. Christopher Columbus first spotted St. Kitts in 1493, when it was populated with native tribes, but the Europeans didn't colonize until the British arrived in 1623. Its strategic location and valuable sugar trade led to an advanced and luxurious development that was among the best in the Colonial Caribbean.
Great, your brand's Facebook page is linking to stkittstourism.kn.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@StKittsTourism

The Twitter™ Account @StKittsTourism is booked and it is linked to your website.

Name
Followers
35,485
Tweets
7,672
Bio
The official Twitter account of the St. Kitts Tourism Authority. We hope you ‘follow your heart’ to our shores soon.
Location
St. Kitts, Caribbean
Created
10 years ago
Great, your Twitter account is linked to stkittstourism.kn. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of stkittstourism.kn in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor stkittstourism.kn’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Low    Low

This shows your estimated traffic for stkittstourism.kn compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,359,950th most visited website in the World

United States 376,696th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to stkittstourism.kn, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

1.6%    1.6%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States United States stkittstourism.us Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.