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strayer.edu

2015-02-26 00:27:32

Passed

To Improve

Errors

Optimize

SEO

Title

Medium impact Easy to solve

Accredited Online College Courses & Degree Programs | Strayer University

Length: 72 character(s)

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Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website

Description

Medium impact Easy to solve

Now is the time for you to make your plan and move ahead with your education. Unlock your potential and earn your degree online at Strayer University today.

Length: 156 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

Accredited Online College Courses & Degree Programs | Strayer University

www.strayer.edu/

Now is the time for you to make your plan and move ahead with your education. Unlock your potential and earn your degree online at Strayer University today.

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This is an example of what your title and description will look like in Google™ search results.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
10 14 4 1 0
<H1> Strayer University
<H1> Page Navigation
<H1> Choose from dozens of in-demand degrees.
<H1> Take classes that fit your life.
<H1> Strayer is accredited, trusted, valued.
<H1> 120 YEARS. 100,000 GRADUATES. 1 PURPOSE.
<H1> Help working adults earn their degrees and advance their lives.
<H1> We'll help you afford your degree.
<H1> And you can graduate faster too.
<H1> You're ready for Strayer.
<H2> Request info
<H2> Navigation Items
<H2> Program Finder
<H2> Find a College Campus
<H2> Find a Campus Near You
<H2> Learn Online
<H2> Do Both
<H2> Homepage Accreditation
<H2> Homepage Value Block
<H2> Homepage Affordability Block
<H2> Homepage Fast Track Block
<H2> The Next Chapter of Your Success Story Starts Now.
<H2> Hi {First Name}! Almost finished...
<H2> General - Paulo Leocadio
<H3> You can be confident that your Strayer degree is recognized and respected by schools and companies across the country.
<H3> SAVE FROM THE START
<H3> See all the ways you can accelerate the time to complete your bachelor's degree program.
<H3> Hear from our Alumni
<H4> This chart shows how much less a Strayer’s bachelor’s degree is versus selected schools. That’s before including the savings you could see from Grad Fund, transfer credits and more.
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • strayer 19
  • student 17
  • degree 17
  • university 14
  • education 13
  • learning 11
  • online 10
  • business 10
  • degrees 9
  • science 9
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good strayer 19 OK OK OK
Bad student 17 NOK NOK NOK
Good degree 17 OK OK OK
Good university 14 OK OK OK
Average education 13 NOK OK NOK
Keywords (2 words) Freq Title Desc <H>
Good strayer university 9 OK OK OK
Bad based student 5 NOK NOK NOK
Bad business administration 5 NOK NOK NOK
Bad jack welch 4 NOK NOK NOK
Bad online learning 4 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad jack welch executive 3 NOK NOK NOK
Bad personal education plan 3 NOK NOK NOK
Bad directly currently employed 2 NOK NOK NOK
Bad phone number country 2 NOK NOK NOK
Bad consent required purchase 2 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 14 images on this web page.

5 ALT attributes are empty or missing.

  • http://googleads.g.doubleclick.net/pagead/viewthroughconversion/982446260/?value=0&guid=ON&script=0
  • http://www.strayer.edu/sites/all/themes/strayer_subtheme/img/homepage/percentage_grads.gif
  • http://www.strayer.edu/sites/all/themes/strayer_subtheme/img/homepage/percentage_goals.gif
  • http://www.strayer.edu/sites/all/themes/strayer_subtheme/img/homepage/timetograd.gif
  • http://www.strayer.edu/sites/default/files/paulo-leocadio.jpg
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

12%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
17,510    17,510
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This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

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Great, your website directs www.strayer.edu and strayer.edu to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blocking Factors

Low impact Easy to solve

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Medium impact

Created 20 years ago

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Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

Medium impact Hard to solve

We found a Blog on this website.

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Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Fast    Very Fast
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Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Optimize your website for Mobile browsing

Usability

Above the Fold Content

Low impact

Place the most important content above the fold line.

Fold line

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When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Technologies

Server IP

204.74.99.100

Server location: New York City

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

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Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 143 Errors, 107 Warning(s)

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Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Low impact Hard to solve
Deprecated tags Occurrences Tips
<center> 1 Replace with CSS
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Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing

Low impact Easy to solve

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

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Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the Strayer University Facebook Page

Likes188,452

Were here193

Talking About360

Checkins193

URL
Name
Strayer University
Categories
Education
About
Strayer University can help you achieve anything you put your mind to. And maybe even a few more things you never thought possible.
Description
Strayer University General Facebook Page and Private Community Guidelines

The Strayer University Facebook Page exists to supplement and enhance the academic experience of Strayer students, applicants, potential applicants and alumni. The Page is open to all, and we welcome the many different thoughts and opinions that come naturally with a large and diverse University community. We also welcome your questions and will do our best to answer them. However, all fans of the Page are expected to abide by the following “Dos and Don’ts” when participating. If a user persistently does not abide by these guidelines, Strayer University reserves the right to remove their posting privileges.

Do obey Facebook’s official terms of use: http://www.facebook.com/legal/terms.

Do post in the same thoughtful, respectful manner with which you would participate in a Strayer University classroom. If the language or tone used in your posts would not be appropriate in class, it is not appropriate on the Facebook page.

Do help out fellow fans. If another student asks a question that you can confidently answer, we encourage you to chime in. This Page exists for students to network and support one another in addition to receiving support from the University.

Don’t post anything that would violate the University’s Computer Use policy or that is not in line with the University’s values. This includes:

- Content that is profane, obscene, defamatory, violent or otherwise in poor taste

- Hateful or discriminatory comments regarding race, ethnicity, religion, gender, disability, sexual orientation or political beliefs

- Discussion of illegal or questionable activity

- Spam or self-promotional content, or promotion of a competitor

- Content that relates to confidential or private information, including personal information such as email addresses or phone numbers

- Posting disruptive statements to others that are not helpful and/or take discussions off topic

- Misinformation about the University and its practices

- Content attacking the University, its employees and/or students without any request or desire for help from fellow students and/or the University
Don’t rely wholly on information from the Facebook Page. While posts from Strayer University do represent information provided directly from the University, you should always consult your individual instructors, advisors, and/or home campus leadership for more individualized assistance.

- PLEASE NOTE: If you are a student or applicant and have a serious issue that has not or cannot be adequately addressed by your home campus, we recommend emailing getanswers@strayer.edu for the most efficient resolution.
Address
Suitland
United States
Phone
(888) 978-7293
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These data regarding the Facebook Page are publicly available.

Google+ Page

Low impact Easy to solve

Not found

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Missing profile on Foursquare™

Missing profile on Yelp™

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This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.
Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

33,611th most visited website in the World

7,360th most visited website in  United States

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

22.3%    22.3%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

United States
76.6
India
5.6
Ukraine
4
Iran
2.6
Pakistan
2.3
Popular Countries ccTLD Status
United States strayer.us This domain is booked
India strayer.in Available. Book it now!
Ukraine strayer.ua This domain is booked
Iran strayer.ir This domain is booked
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.