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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

Accredited, Affordable Online College | Strayer University

Length: 58 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Now is the time for you to make your plan and move ahead with your education. Unlock your potential and earn your degree online at Strayer University today.

Length: 156 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Accredited, Affordable Online College | Strayer University

www.strayer.edu/

Now is the time for you to make your plan and move ahead with your education. Unlock your potential and earn your degree online at Strayer University today.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 5 7 0 0
<H2> Accredited, Affordable Online College | Strayer University
<H2>
<H2>
<H2>
<H2>
<H1> WE BUILD IT, SO YOU CAN BRING IT.LET'S GET IT, AMERICATM jQuery(document).ready(function() { //Begin: TimeCircles Countdown Clock jQuery("#new-ticker").TimeCircles({ "animation": "smooth", "bg_width": 0.2, "fg_width": 0.1, "circle_bg_color": "#c0c0c0 ", "time": { "Days": { "text": "Days", "color": "#b3a993", "show": true }, "Hours": { "text": "Hours", "color": "#b3a993", "show": true }, "Minutes": { "text": "Min", "color": "#b3a993", "show": true }, "Seconds": { "text": "Sec", "color": "#b3a993", "show": true } } }); jQuery("#rfi-timer").TimeCircles({ "animation": "smooth", "bg_width": 0.3, "fg_width": 0.06, "circle_bg_color": "#333", "time": { "Days": { "text": "Days", "color": "#000", "show": true }, "Hours": { "text": "Hours", "color": "#000", "show": true }, "Minutes": { "text": "Min", "color": "#000", "show": true }, "Seconds": { "text": "Sec", "color": "#000", "show": true } } }); //End: TimeCircles Countdown Clock } );
<H3>
<H3>
<H3>
<H3> Financial support to finish your degree
<H3> Planning for your degree
<H3> A schedule that works for you
<H3> Strayer University
and 10 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • strayer 14
  • degree 13
  • degrees 7
  • student 7
  • welch 4
  • administration 4
  • campus 4
  • interest 4
  • tuition 4
  • master 4
  • mba 4
  • jack 4
  • earn 3
  • apply 3
  • admissions 3
  • executive 3
  • bachelor 3
  • alumni 3
  • associate 3
  • military 3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Strayer 14
Degree 13
Degrees 7
Student 7
Welch 4
Keywords (2 words) Freq Title Desc <H>
Strayer University 4
Jack Welch 4
Welch Executive 3
Strayer Experience 3
Request info 2

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 7 images on this web page.

2 ALT attributes are empty or missing.

http://googleads.g.doubleclick.net/pagead/viewthroughconversion/982446260/?value=0&guid=ON&script=0
http://www.strayer.edu/sites/default/files/default_images/800x1115_fall_urgency_hero_v1_0.jpg

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

51,117    51,117

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.strayer.edu and strayer.edu as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.strayer.edu and strayer.edu to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 23 years ago

Expiration date unavailable

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

strayer.edu on an iPhone
strayer.edu on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Prioritize visible content

Reduce server response time

Optimize images

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for strayer.edu is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

strayer.edu

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
strayer.com Expires in 23 days
strayer.net Expires in a month
strayer.org This domain is booked
strayer.info This domain is booked
strayer.biz This domain is booked
strayer.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
stdayer.edu Available. Register it now!
srtayer.edu Available. Register it now!
s6rayer.edu Available. Register it now!
strzyer.edu Available. Register it now!
straye5.edu Available. Register it now!
straysr.edu Available. Register it now!
stfayer.edu Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

70%    70%

Child safety

91%    91%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when strayer.edu goes down.
Free Trial

Server IP

174.129.198.223

Server location: Ashburn

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website's speed should be improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.acquia-sites.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires 7 years ago.

The certificate issuer is Acquia Inc.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Social Media Engagement

Your homepage is sometimes shared on social networks.

Facebook Shares0

Google™ +0

Linkedin Shares0

Pinterest Shares0

StumbleUpon28

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents engagements from like and share buttons on your site or people copying and pasting your URLs directly into Facebook. It does not count likes and shares from your social media branded pages.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Strayer University Facebook Page

Were here17,088

Talking About4,597

Checkins1,737

URL
Name
Strayer University
About
Strayer University can help you achieve anything you put your mind to. And maybe even a few more things you never thought possible.
Mission
Through exceptional service and our personal commitment to student success, we enable students to obtain a valuable education and change their lives, starting the day they enroll.
Meta Description
Strayer University General Facebook Page and Private Community Guidelines

The Strayer University Facebook Page exists to supplement and enhance the academic experience of Strayer students, applicants, potential applicants and alumni. The Page is open to all, and we welcome the many different thoughts and opinions that come naturally with a large and diverse University community. We also welcome your questions and will do our best to answer them. However, all fans of the Page are expected to abide by the following “Dos and Don’ts” when participating. If a user persistently does not abide by these guidelines, Strayer University reserves the right to remove their posting privileges.

Do obey Facebook’s official terms of use: http://www.facebook.com/legal/terms.

Do post in the same thoughtful, respectful manner with which you would participate in a Strayer University classroom. If the language or tone used in your posts would not be appropriate in class, it is not appropriate on the Facebook page.

Do help out fellow fans. If another student asks a question that you can confidently answer, we encourage you to chime in. This Page exists for students to network and support one another in addition to receiving support from the University.

Don’t post anything that would violate the University’s Computer Use policy or that is not in line with the University’s values. This includes:

- Content that is profane, obscene, defamatory, violent or otherwise in poor taste

- Hateful or discriminatory comments regarding race, ethnicity, religion, gender, disability, sexual orientation or political beliefs

- Discussion of illegal or questionable activity

- Spam or self-promotional content, or promotion of a competitor

- Content that relates to confidential or private information, including personal information such as email addresses or phone numbers

- Posting disruptive statements to others that are not helpful and/or take discussions off topic

- Misinformation about the University and its practices

- Content attacking the University, its employees and/or students without any request or desire for help from fellow students and/or the University
Don’t rely wholly on information from the Facebook Page. While posts from Strayer University do represent information provided directly from the University, you should always consult your individual instructors, advisors, and/or home campus leadership for more individualized assistance.

- PLEASE NOTE: If you are a student or applicant and have a serious issue that has not or cannot be adequately addressed by your home campus, we recommend emailing getanswers@strayer.edu for the most efficient resolution.
Address
Washington
United States
Phone
(888) 978-7293
Great, your brand's Facebook page is linking to strayer.edu.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter™ Account

@StrayerU

The Twitter™ Account @StrayerU is booked and it is linked to your website.

Name
Followers
15,305
Tweets
7,075
Bio
Wake up, America. It's the dawn of a new day and there's work to be done. #LetsGetItAmerica
Location
Washington, DC
Created
9 years ago
Great, your Twitter account is linked to strayer.edu. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

%(displayNames)s's Google+ cover picture

Total page +1s3,670

Total circles you're in 2,928

URL
Name
Strayer University
Verified
Yes
Tagline
Wake up, America. It's the dawn of a new day. And there's work to be done. Let's get it, America.
Introduction
With a 120+ year tradition of educational excellence, Strayer University is one of the largest accredited adult-focused universities in America, and a leading provider of online education. 

At Strayer University, we offer the highest caliber of education, in proven educational formats. By continuously updating and expanding our curricula, we ensure that our students are well-prepared to excel in today’s dynamic workplace. 

For more information about all of our program offerings, visit: http://www.strayer.edu/
This is the Google+ page for strayer.edu. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of strayer.edu in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor strayer.edu’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very High    Very High

This shows your estimated traffic for strayer.edu compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

28,499th most visited website in the World

5,081th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to strayer.edu, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

22%    22%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States strayer.us Available. Register it now!
India strayer.in Available. Register it now!
Luxembourg strayer.lu Available. Register it now!
Netherlands strayer.nl Available. Register it now!
Kenya strayer.ke Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.