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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

STS Cosmetics Ltd.

Length: 18 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description



Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
0 6 28 0 0
<H2> Oral Care
<H2> Hair Care
<H2> Skin Care
<H2> Gift Sets
<H2> Kid&#039;s Cosmetics
<H2> Men&#039;s Cosmetics
<H3> Mega Mint
<H3> Aquarelle
<H3> Aquarelle Thermal
<H3> LADY style
<H3> LADY in Color - red
<H3> LADY in Color - green
<H3> Aquarelle
<H3> Amante
<H3> Aquarelle Professional
<H3> Rose Rio Dermo Program
<H3> F Achro Factor
<H3> F
<H3> Amante
<H3> Rose Rio Dermo Program
<H3> RoseRio
<H3> Men`s Cult
<H3> Cardinal
<H3> Hazzart
<H3> Mega Mint kids
<H3> Aquarelle Kids
<H3> Shampoo Happy Boy
<H3> Shampoo Happy Girl
<H3> Emoto
<H3> Compass Vital Comfort
<H3> Compass Ice Energy
<H3> Compass Wild Power

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • care 31
  • hair 25
  • products 16
  • skin 16
  • series 15
  • color 12
  • face 8
  • rose 8
  • aquarelle 8
  • kids 7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
care 31
hair 25
products 16
skin 16
series 15
Keywords (2 words) Freq Title Desc <H>
‹ › 6
skin care 6
hair care 6
zoom view 6
foot care 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 10 images on this web page.

3 ALT attributes are empty or missing.


Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

2,862    2,862

This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Search engines see www.stscosmetics.bg and stscosmetics.bg as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.stscosmetics.bg and stscosmetics.bg to the same site.

Redirect non-www to www




A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your page is missing a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap



XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.


Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


We have not found a Blog on this website.


In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Rendering

stscosmetics.bg on an iPhone
stscosmetics.bg on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.




Length: 12 character(s)


Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Page Size

40.9 KB (World Wide Web average is 2 Mb)


Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.69 second(s) (59.26 kB/s)


Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Declared: Missing

Detected: English


Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Domain Availability

Domains Status
stscosmetics.com Expires a year ago
stscosmetics.net Available. Register it now!
stscosmetics.org Available. Register it now!
stscosmetics.info Available. Register it now!
stscosmetics.biz Available. Register it now!
stscosmetics.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
atscosmetics.bg This domain is booked
srscosmetics.bg This domain is booked
stacosmetics.bg This domain is booked
stsxosmetics.bg This domain is booked
stscosmeticss.bg This domain is booked
stxcosmetics.bg This domain is booked
stwcosmetics.bg This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed


Server Uptime

Upgrade now and get notified when stscosmetics.bg goes down.
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Server IP

Server location: GABROVO


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the STS Cosmetics Facebook Page

Talking About1

STS Cosmetics
Devoted to Beauty!
Our key ambition is achieving progress in the name of the consumer by producing only modern, fashionable and first-quality cosmetics.
Meta Description
STS Holding Group LTD. was established in 1990 in the town of Gabrovo, Bulgaria. Through the years the company has gradually earned itself the reputation of being a reliable and dynamic partner, becoming a name in the country and world-wide.

We have designed our own equipment for manufacture of laminate tubes – a type of packaging material possessing excellent barrier properties and suitable for packaging of toothpaste and gel products, especially for multicolour toothpastes, due to its unique integral header nozzle that separates colour stripes at the time of use.
We are performing intense researches at our own laboratories. We are constantly upgrading quality and appearance our existing products while developing new ones.

Our whole production range is in strict conformity with the international standards. Quality is being monitored daily at our own laboratories and managed in accordance with ISO 90001: 2000.

We actively pursue a market-oriented policy, in which high quality and attractive design are main principles in regard to our products and their manufacture. We aim at satisfying consumer's needs, our efforts are devoted to beauty! And that's why we do our utmost to produce only high quality cosmetics!

We are proud of the high-tech facilities property of STS Holding Group. And we are even more proud of our highly qualified and motivated staff. All of our employees have fully adopted the company policy and with their own and unique personal and professional qualities support and contribute to company's progress.

Our key ambition is achieving progress in the name of the consumer by producing only modern, fashionable and first-quality cosmetics, created with care of good appearnace and health of consumers.
+359 66 817 333
The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @stscosmetics is available. Register it now!


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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SERP Checker

Google™ Ranking

Upgrade to monitor stscosmetics.bg’s Google ranking for custom keywords
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Traffic Estimations

Very Low    Very Low

This shows your estimated traffic compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

15,020,335th most visited website in the World


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.