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Marketing Checklist



Title Tag


Length: 22 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

O Projeto Tamar-ICMBio foi criado em 1980, pelo antigo Instituto Brasileiro de Desenvolvimento Florestal-IBDF, que mais tarde se transformou no Ibama-Instituto Brasileiro de Meio Ambiente. Hoje, é reconhecido internacionalmente como uma das mais bem sucedidas experiências de conservação marinha e serve de modelo para outros países, sobretudo porque envolve as comunidades costeiras diretamente no seu trabalho sócio-ambiental.

Length: 428 character(s)


Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview



O Projeto Tamar-ICMBio foi criado em 1980, pelo antigo Instituto Brasileiro de Desenvolvimento Florestal-IBDF, que mais tarde se transformou no Ibama-Instituto Br...

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
6 5 0 0 0
<H1> .
<H1> Comitê científico da CIT reuniu especialistas em tartarugas marinhas
<H1> Benção de São Francisco de Assis para as tartarugas marinhas
<H1> No mês das crianças, aprenda mais sobre as tartarugas marinhas e os oceanos
<H1> Aberta nova temporada reprodutiva das tartarugas marinhas no Brasil
<H2> A Presença do Tamar no Brasil

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • tamar 8
  • tartarugas 5
  • marinhas 5
  • centros 4
  • leia 4
  • visitantes 3
  • pesquisa 3
  • projeto 2
  • praia 2
  • brasil 2

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
tamar 8
tartarugas 5
marinhas 5
centros 4
leia 4
Keywords (2 words) Freq Title Desc <H>
tartarugas marinhas 5
centros visitantes 3
bases pesquisa 2
projeto tamar 2
educação ambiental 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 38 images on this web page.

37 ALT attributes are empty or missing.

  • http://tamar.org.br/imagens/topo28.jpg
  • http://tamar.org.br/imagens/banner-menu-galera.jpg
  • http://tamar.org.br/imagens/banner-menu-marcadas.jpg
  • http://tamar.org.br/imagens/banner-menu-nemtudo.jpg
  • http://tamar.org.br/imagens/banner-menu-nossapraia.jpg
  • http://tamar.org.br/imagens/lojas-tamar-2.jpg
  • http://tamar.org.br/imagens/tamar-o-que-fazemos-2.jpg
  • http://tamar.org.br/imagens/banner-comunidades-tamar.jpg
  • http://tamar.org.br/imagens/banner-noticias-tamar.jpg
  • http://tamar.org.br/imagens/fullbanner-lenine-tamar-noronha-21-11-2014.jpg
  • http://tamar.org.br/fotos/thumbnails/comite-interamericano-para-protecao-tartarugas-marinhas-CIT_470x310.jpg
  • http://tamar.org.br/imagens/zero.gif
  • http://tamar.org.br/fotos/thumbnails/bencao-tartarugas-marinhas-tamar-praia-do-forte_470x310.jpg
  • http://tamar.org.br/imagens/galeria.jpg
  • http://tamar.org.br/fotos/thumbnails/semana-das-criancas_470x310.jpg
  • http://tamar.org.br/fotos/thumbnails/tartaruga-cabecuda-desovando_470x310.jpg
  • http://tamar.org.br/imagens/bt-rss.jpg
  • http://tamar.org.br/fotos/thumbnails/figura%20modulo%20site%20noticia%20presenca_267x200.JPG
  • http://tamar.org.br/imagens/banner-tvtamar.jpg
  • http://tamar.org.br/imagens/banner_biobrasil.jpg
  • http://tamar.org.br/imagens/banner_pan.jpg
  • http://tamar.org.br/imagens/movimento-tamarear-entre-nessa-onda-200.jpg
  • http://tamar.org.br/fotos/thumbnails/prefeitura%20itarema_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/mata_1_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/tortuguita_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/celpe_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/deten_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/santuario%20ecologico_140x85.JPG
  • http://tamar.org.br/fotos/thumbnails/icmbio__1_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/arcelor_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/logo-cristal_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/ubatuba_2_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/totvs_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/oas_140x85.jpg
  • http://tamar.org.br/fotos/thumbnails/bradesco_140x85.jpg

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

12,116    12,116

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!


Be sure that www.tamar.org.br and tamar.org.br are not running in parallel.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

You should first set your preferred domain in Google Search Console (formerly Webmaster Tools), then use a 301 redirect to divert traffic from your non-preferred domain.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.




Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.


Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://tamar.org.br/galera_da_praia.php
  • http://tamar.org.br/centros_visitantes.php?cod=3
  • http://tamar.org.br/centros_visitantes.php?cod=7
  • http://tamar.org.br/centros_visitantes.php?cod=10
  • http://tamar.org.br/centros_visitantes.php?cod=11
  • http://tamar.org.br/centros_visitantes.php?cod=1
  • http://tamar.org.br/centros_visitantes.php?cod=2
  • http://tamar.org.br/centros_visitantes.php?cod=4
  • http://tamar.org.br/centros_visitantes.php?cod=5
  • http://tamar.org.br/centros_visitantes.php?cod=24
  • http://tamar.org.br/centros_visitantes.php?cod=9
  • http://tamar.org.br/centros_visitantes.php?cod=8
  • http://tamar.org.br/noticias_lista.php
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 16 years ago

Expires in a year

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.



Mobile visits

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Mobile Friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

It is important to have a well-configured website for visitors who access your page on mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

tamar.org.br on an iPhone
tamar.org.br on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Eliminate special types of web content such as Flash, Silverlight or Java.

Plugins help the browser process special types of web content, such as Flash, Silverlight and Java. Most mobile devices do not support plugins. Avoid plugins if you intend to be mobile friendly.

Almost all content that would have previously required a plugin can now be created using native web technologies.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

Since the text on your page is too small for mobile devices, first make sure a viewport is configured. This can be verified using our Mobile Viewport criterion. Next, implement the recommendations below:
  • Use a base font size of 16 CSS pixels.
  • Use sizes relative to the base size to define the typographic scale.
  • The general recommendation for spacing between characters is 1.2em.
  • Restrict the number of fonts used and the typographic scale.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content fits within the specified viewport size.

Without a viewport, mobile devices will render the page for a typical desktop screen width and scale it to fit. Pages optimized to display well on mobile devices should include a meta viewport in the head of the document specifying width=device-width, initial-scale=1.

Mobile Speed

Slow    Slow

Enable compression

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Minify JavaScript

Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 5 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Page Size

22.2 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.95 second(s) (23.37 kB/s)


Your load time is average and can be further optimized.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.


Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Declared: Portuguese (Brazil)

Detected: Portuguese


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
tamar.com Expires 2 months ago
tamar.net Expires 6 months ago
tamar.org This domain is booked
tamar.info This domain is booked
tamar.biz Expires a year ago
tamar.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
ramar.org.br Available. Register it now!
tzmar.org.br Available. Register it now!
tanar.org.br Available. Register it now!
tamzr.org.br Available. Register it now!
tamat.org.br Available. Register it now!
tamsr.org.br Available. Register it now!
tmaar.org.br Available. Register it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


92%    92%

Vendor reliability

92%    92%


92%    92%

Child safety

97%    97%

This ‪‬‬data is provided by WOT™.


Server Uptime

Upgrade now and get notified when tamar.org.br goes down.
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Server IP

Server location: SAO PAULO


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 73 Errors, 19 Warning(s)


W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax


XHTML 1.0 Transitional


The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: ISO-8859-1


Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Deprecated tags Occurrences Tips
<embed> 1 This tag was reinstated in HTML 5

Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing

Server Signature

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the עמותת תמר   Tamar Organization Facebook Page

Talking About4

עמותת תמר Tamar Organization
Some 400 infants (0-3 years) every year are diagnosed as suffering from neglect and/or physical abuse.
Identification of these difficult-to-reach families is done by Social Welfare. Treatment requires specialized professional
skills in Infant and Parent mental health. Very early and Intensive multidisciplinary treatment is the only way to stop the
intergenerational transmission of violent interpersonal communication, poor social adjustment, depression, suicidal
behaviors, and delinquency.
Our goal is to establish an intensive day treatment center for parents and infants in serious emotional
distress, as a result of family violence, neglect, and emotional abuse.
Company overview
Infant mental health is a sphere of medicine that integrates biological and psychological normal and abnormal
processes. Emotional and mental health begins in infancy.
Normative development at a very young age creates a person with abilities to cope, to adjust to life hassles, and
especially to assimilate well and to empathetically communicate with others. In fact, this is the secret of emotional health
when one reaches adulthood. This process is derailed whenever the infant's environment is dysfunctional.
Babies develop symptoms because they understand, feel, and remember, from the moment of their birth, (and some
say even within their mother's womb) and react to dysfunctional behavior in their environment, together with their own
characteristics that they are born with.
The main symptoms of emotional distress during the first three years of life are: developmental arrest, serious feeding
problems, sleep dysfunction, clinging behaviors, and especially aggressive and violent behaviors.
These cases are urgent, and require immediate, intensive combined medical and psychological treatment.
Meta Description
על מנת לענות לצרכיהם של תינוקות קורבנות התעללות והזנחה, הוקמה לפני ארבע שנים, עמותת ת.מ.ר. (תינוקות במצוקה רגשית). העמותה לתינוקות במצוקה רגשית חמורה עקב הורות מזניחה ו/או מתעללת, הוקמה ביוזמת קבוצת אזרחים ובעלי מקצוע מהשורה הראשונה בארץ, אשר ערים לתופעה והשפעותיה ומבקשים לעורר מודעות בציבור ולגייס משאבים שיעמדו לרשות המומחים לטיפול בתינוקות אלו ומשפחותיהם.

יו"ר עמותת ת.מ.ר מיוזמיה וממקימיה הינו פרופ' סם טיאנו, פרופסור אמריטוס בפסיכיאטריה של הילד באונ' ת"א ובעבר סגן יו"ר של החברה הבין לאומית לפסיכיאטריה של הילד והמתבגר.
היועצת המקצועית של העמותה, מראשית דרכה, היא ד"ר מירי קרן, מומחית בפסיכיאטריה של הילד והמתבגר ונשיאה עולמית של החברה הבין לאומית לבריאות הנפש של גיל הינקות.

מטרת העמותה - לגייס משאבים להקמת מרכזי טיפול יום לתינוקות ופעוטות (מלידה עד גיל שלוש ) הגדלים בסביבה הורית מזניחה ו/או מתעללת, ולממן צוות מקצועי אשר הוכשר לטפל באופן אינטנסיבי באוכלוסיה זו.

הצעת מיזם זה מוגשת ע"י עמותת ת.מ.ר לאור הניסיון שנרכש בשלוש השנים האחרונות במימון המרכז לטיפול אינטנסיבי בתינוקות אשר פועל במסגרת מרפאת "אורלנסקי" ( שרותי ביראות כללית ) בניהולה של ד"ר מירי קרן. מרפאת "אורלנסקי" הוקמה בשנת 1996 והייתה המרפאה הראשונה לטיפול פסיכיאטרי בתינוקות שהוקמה בישראל.

במרכז לטיפול נפשי אינטנסיבי לתינוקות שבמסגרת מרפאת "אורלנסקי", פותח ומופעל מודל כוללני לטיפול בתינוק ובהורה, כמפורט בהמשך.
הצעה זו, כאמור, מבוססת על הניסיון המצטבר בהפעלת המודל הטיפולי שהוכיח את יעילותו והניב תוצאות ברוכות, בהתאם להגדרת מטרות הטיפול ומטרות העמותה התומכת.
General information
אנו עדים בעשור האחרון, לעליה בשכיחות תופעות האלימות במשפחה בחברה הישראלית, לעליה במספר הילדים קורבנות התעללות והזנחה, ובמספר הילדים שנרצחו בידי הוריהם. מתוך אוכלוסיה זו, הפעוטות מתחת לגיל 3 שנים, הם הפגיעים ביותר בשל תלותם המוחלטת בהורים ובעצם הימצאותם בבית, מוסתרים מעיני כל. תופעות אלימות אלו, עומדות בסתירה לערכים של החברה בישראל, השואפת לראות עצמה כחלק מהקהילייה הבינלאומית הנאורה .

מדי שנה, שירותי הרווחה בארץ מאתרים כ– 400 תינוקות הסובלים ממצוקה נפשית קשה, עקב אלימות במשפחה, הזנחה והתעללות רגשית.

חשיפת תינוקות לחוויות אלימות קשות, גורמת לנזקים בהתפתחות המוח, ולחריגות בהתפתחות האישיות הבוגרת. מחקרים ארוכי טווח שנערכו בעולם הראו שהצטברות מצבי דחק בגיל הינקות, ובמיוחד חבלות כתוצאה מאלימות גופנית או רגשית גורמים להופעת פסיכופתולוגיה בגיל ההתבגרות והבגרות מסוג דיכאון, שימוש יתר בחומרים ממכרים, עבריינות והפרעות אישיות קשות. הפרעות אלו גובות מחיר חברתי כבד מאוד, ומשעבדים את הדור הבא, שייוולד לילדים אלו, לחוות את אותן חוויות אלימות.

דין וחשבון שפורסם על ידי ה - OECD, (Starting Strong 2002) הראה שהשקעת משאבים בתהליך ההתפתחות, בשנים הראשונות לחיים מהווה השקעה במשאב האנושי לדורות הבאים, שהרי ידוע, כי מחציתו של הפוטנציאל האינטלקטואלי אצל האדם, מתפתח לפני גיל ארבע. מחקרים שפרסם ארגון זה מראים כי על כל דולר המושקע בגיל הרך החברה חוסכת 7 דולר בהשקעה עתידית, בטיפול באותה אוכלוסיה בבגרותה.

על מנת לשנות גורלם של תינוקות – קורבנות אלו, עלינו לאתר ולטפל בהם בגיל הרך, בגיל בו ניתן עדיין להביא לשיקום מערכות רגשיות ועצביות. הטיפול הנדרש במקרים אלו הוא טיפול אינטנסיבי לפעוט ולהוריו, במסגרת מרכז יום לבריאות הנפש של הגיל הרך.

מערכת הבריאות הכללית בכלל ומערכת בריאות הנפש בפרט, חסרות את המשאבים הנדרשים למתן טיפולים אלו, הן מבחינת הקמת מרכזים מסוג זה, והן ביכולתן לממן כוח אדם הולם. במסגרת סל בריאות הנפש הקיים כיום בארץ, ניתן לראות תינוק ו/או משפחתו בתדירות שלא תעלה על פעם בשבוע, במשך מספר חודשים מוקצבים, ללא התייחסות לחומרת ההפרעה ממנה הוא סובל.
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