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techcrunch.com

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Marketing Checklist

Optimize

SEO

Title Tag

TechCrunch - The latest technology news and information on startups

Length: 67 character(s)

?

Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Length: 152 character(s)

?

Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

TechCrunch - The latest technology news and information on startups

techcrunch.com/

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

?
This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

<H1> <H2> <H3> <H4> <H5>
0 30 37 7 0
<H2> Microsoft Announces Windows 10
<H2> Pebble Gets A Price Cut And Major Update
<H2> Popcorn Time Finally Comes To iOS
<H2> eBay And PayPal To Split
<H2> #GapGate Widens As Samsung Responds Saying Some Space Is To Be&nbsp;Expected
<H2> Skylanders Trap Team Review: Good Storytelling And Simple RPG Mechanics&nbsp;Succeed
<H2> Google Drops Compute Engine Prices By 10&nbsp;Percent
<H2> Quantcast Acquires Ad Personalization And Retargeting Company&nbsp;Struq
<H2> You Can Now Download The Windows 10 Technical&nbsp;Preview
<H2> You Can Play Tetris On This Steampunk&nbsp;Bracelet
<H2> Garmin Announces A New Running Watch, The Super Smart Forerunner&nbsp;920XT
<H2> Next-Generation Email Platform Inbox Rolls Out Open Source Apps, Details Its Hosted API&nbsp;Pricing
<H2> Digital.nyc Launches To Be The Hub For New York&nbsp;Tech
<H2> Video Discovery App Showyou Launches A Platform For Subscription VOD&nbsp;Channels
<H2> Have a tip?
<H2> TechCrunch Daily
<H2> TCTV
<H2> Lost-Item Tracker Tile Raises $13 Million To Fund International Expansion, Android&nbsp;Release
<H2> Capital One Debuts A New Mobile Wallet App, Designed To Work With Apple&nbsp;Pay
<H2> Thanks To A Partnership With Gimbal, Urban Airship&#8217;s Push Notifications Get Smarter About&nbsp;Location
<H2> Houzz Raises $165M Series D Funding Round Led By Sequoia To Fuel International&nbsp;Expansion
<H2> Yahoo Tests A New Homepage Highlighting Magazines, Talent&#8230; And&nbsp;Twitter
<H2> StoreDot Charges Up With $42M For Its Fast-Charging Bio-Organic&nbsp;Batteries
<H2> Rowl Raises $4M To Help You Find The Heart Of Saturday Night (Or Any&nbsp;Night)
<H2> Estate Assist Wants To Provide Estate Planning For The Social Media&nbsp;Age
<H2> Eve Raises $2.3M To Rethink&nbsp;Programming
<H2> LinkedIn Flexes Its Search Engine Muscle, Adds College-Finding Tools For&nbsp;Students
<H2> CrunchBase Daily
<H2> Follow Our Writers
<H2> In Case You Missed It
<H3> iPhone 6 | Fly or&nbsp;Die
<H3> TechCrunch Events
<H3> Disrupt Europe Hackathon 2014:&nbsp;London
<H3> Hardware Battlefield 2015
<H3> Alexia Tsotsis
<H3> Ryan Lawler
<H3> John Biggs
<H3> Mike Butcher
<H3> Matt Burns
<H3> Matthew Panzarino
<H3> Ingrid Lunden
<H3> Kim-Mai Cutler
<H3> CrunchBoard
<H3> Enterprise Database Manager
<H3> Programmer
<H3> Manager/Director of User Growth
<H3> Software Engineer, Search Engine Optimization
<H3> Program Manager, Search Engine Optimization
<H3> BlackBerry To Get Weird With Smartphones
<H3> Banana For Scale
<H3> Garmin Vivosmart Review
<H3> A Wearable Drone That Launches Off Your Wrist
<H3> Meet The First Genetically Modified Adults
<H3> Tinder And Evolutionary Psychology
<H3> Kano Ships 18,000 Learn-To-Code Kits
<H3> The Oatmeal Still Loves Tesla
<H3> 3D Printing With Sand
<H3> Apple Responds To iPhone 6 &#039;Bendgate&#039;
<H3> A Manual iPhone Camera, Finally
<H3> The Moto X Should Be Your Next Android Phone
<H3> TC Makers: TechShop, Where Hardware Is Born
<H3> Scaling Facebook Is Rewriting The Rules
<H3> Zero-Fee Stock Trade App Robinhood Nabs $13M
<H3> Follow TechCrunch
<H3> TechCrunch Apps
<H3> Subscribe to TechCrunch Daily
<H3> Follow &ldquo;TechCrunch&rdquo;
<H4> Stella Solar Powered&nbsp;Car
<H4> TechShop | TechCrunch&nbsp;Makers
<H4> Job Listings
<H4> TechCrunch
<H4>
<H4> About
<H4> International
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • read more 20
  • ago 20
  • techcrunch 19
  • hours 17
  • twitter 12
  • email 9
  • bio 9
  • daily 9
  • view 8
  • news 8
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
read more 20
ago 20
techcrunch 19
hours 17
twitter 12
Keywords (2 words) Freq Title Desc <H>
hours ago 17
view full 8
full bio 8
twitter view 7
techcrunch twitter 6
Keywords (3 words) Freq Title Desc <H>
view full bio 8
twitter view full 7
techcrunch twitter view 5
editor techcrunch twitter 4
hours ago sarah 4
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 55 images on this web page.

3 ALT attributes are empty or missing.

  • http://s0.wp.com/wp-content/themes/vip/techcrunch-2013/assets/images/crunch-network.jpg?m=1410805882g
  • http://b.scorecardresearch.com/b?c1=2&c2=6036210&c3=&c4=&c5=&c6=&c15=&cv=1.3&cj=1
  • http://pixel.wp.com/b.gif?v=noscript
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

10.8%

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This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

611,614    611,614
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This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

?

Great, your website directs www.techcrunch.com and techcrunch.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap

?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 10 years ago

Expires 3 months ago

?
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

?

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

?
Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

techcrunch.com on an iPhone
techcrunch.com on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

?
Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

?
You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

?
Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Minify JavaScript

Optimize images

Minify HTML

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Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Usability

URL

http://techcrunch.com

Length: 10 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

?

Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

129.1 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.06 second(s) (2210.92 kB/s)

?

Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
techcrunch.net Expires a year ago
techcrunch.org This domain is booked
techcrunch.info This domain is booked
techcrunch.biz Expires 8 months ago
techcrunch.eu This domain is booked
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
rechcrunch.com This domain is booked
twchcrunch.com Available. Register it now!
texhcrunch.com This domain is booked
tecgcrunch.com This domain is booked
teccrunch.com This domain is booked
techcrunfh.com Available. Register it now!
tecucrunch.com Available. Register it now!
?

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

?

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

94%    94%

Vendor reliability

94%    94%

Privacy

94%    94%

Child safety

94%    94%
?

This ‪‬‬data is provided by WOT™.

Technologies

Server Uptime

Upgrade now and get notified when techcrunch.com goes down.
Start Your Free Trial

Server IP

76.74.255.123

Server location: SAN ANTONIO

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

?

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

?

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 64 Errors, 40 Warning(s)

?

W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

?

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

?

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the TechCrunch Facebook Page

Talking About69,758

Checkins634

URL
Name
TechCrunch
About
Breaking technology news and analysis. The number one guide for all things tech.
Company overview
TechCrunch, founded on June 11, 2005, is a blog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to covering new companies, TechCrunch profiles existing companies that are making an impact (commercial and/or cultural) on the new web space.
Meta Description
Breaking technology news and analysis from TechCrunch.com, as well as profiling startup companies, products, and websites. The #1 guide for all things tech.

Twitter: https://twitter.com/techcrunch
Google+: https://plus.google.com/+TechCrunch
LinkedIn: http://www.linkedin.com/company/techcrunch
Youtube: http://www.youtube.com/user/techcrunch
Instagram: http://instagram.com/techcrunch
Pinterest: http://pinterest.com/techcrunch
StumbleUpon: http://www.stumbleupon.com/channel/techcrunch/
Tumblr: http://techcrunch.tumblr.com/
RSS: http://techcrunch.com/rssfeeds/
Products
TechCrunch, CrunchBase, TechCrunch UK, TechCrunch France, TechCrunch Japan
Address
San Francisco
United States
?
The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @TechCrunch is booked and it is linked to your website.

Name
Followers
3,974,173
Tweets
81,890
Bio
Breaking Technology News And Opinions From TechCrunch
Location
San Francisco, CA
Created
9 years ago
?

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] TechCrunch

Total page +1s6,337,937

Total circles you're in5,355,050

URL
Name
TechCrunch
Verified
Yes
Tagline
Breaking technology news and analysis: the web, mobile, and much more.
Introduction
TechCrunch, founded on June 11, 2005, is a blog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to covering new companies, TechCrunch profiles existing companies that are making an impact (commercial and/or cultural) on the new web space.

Breaking technology news and analysis from TechCrunch.com, as well as profiling startup companies, products, and websites. The number one guide for all things tech.
?
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of techcrunch.com in local directories
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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor techcrunch.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very High    Very High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Start Your Free Trial

Traffic Rank

400th most visited website in the World

210th most visited website in  United States

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
United States techcrunch.us This domain is booked
India techcrunch.in This domain is booked
Japan techcrunch.jp This domain is booked
United Kingdom techcrunch.co.uk This domain is booked
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.